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Fit vs. Rabbit

167 messages,  Last post on Feb 27, 2007 at 10:31 AM

You are in the Volkswagen Rabbit Forum. Your Host is pf_flyer

What is this discussion about? Honda Fit, Volkswagen Rabbit, Hatchback


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#118 of 167
my ideal car by johnnyb11
Aug 08, 2006 (5:17 pm)
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I want a Honda Rabbit. Oh well.
#119 of 167
Define a city car by jbaustian
Aug 08, 2006 (8:31 pm)
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Replying to: hungarian83 (Jul 31, 2006 11:47 am)

RE: "22/30 for a "city car" is decent?"
 
The Golf/Rabbit is not a "city car". It is quite capable of traveling at 100+ mph for as far as you want to drive. Or to cruise cross-country at 70-75 mph in comfort and safety.
 
City cars are at their best when driven at 60 mph or below. My 2003 Golf TDI has a sweet spot at 85 mph, and is very stable at 100 mph. I have never tried to go above 105, but in the right place and the right time, i think I could hit 115-118.
#120 of 167
Re: Define a city car [jbaustian] by backy
Aug 09, 2006 (4:56 am)
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Replying to: jbaustian (Aug 08, 2006 8:31 pm)

VW is marketing the Rabbit as a "city car," primarily to young, "hip" types. Take a look at the Rabbit brochure and that is clear.
#121 of 167
Re: Define a city car [jbaustian] by hungarian83
Aug 09, 2006 (6:06 am)
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Replying to: jbaustian (Aug 08, 2006 8:31 pm)

Amazing...I would think someone knowing so much about the car would have at least some clue of how the company has labeled it.
#122 of 167
Re: Define a city car [backy] by moparbad
Aug 09, 2006 (8:25 am)
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Replying to: backy (Aug 09, 2006 4:56 am)

VW is marketing the Rabbit as a "city car," primarily to young, "hip" types. Take a look at the Rabbit brochure and that is clear.
 
It is clear that Honda is marketing the Fit to 3 to 13 year olds, one look at all the comic style cartoons in the advertisements for the Fit and that is clear.
Society of Fit
#123 of 167
Re: Define a city car [hungarian83] by moparbad
Aug 09, 2006 (8:37 am)
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Replying to: hungarian83 (Aug 09, 2006 6:06 am)

Amazing...I would think someone knowing so much about the car would have at least some clue of how the company has labeled it.
 
Honda, VW or etc. can attempt to market cars to a certain demographic, however, it often does not succeed. Labeling customers is not as easy as "labeling" cars.
Honda Element is a good example of a vehicle designed to appeal to young and hip and instead older and retired purchased it.
#124 of 167
Re: Define a city car [moparbad] by backy
Aug 09, 2006 (9:06 am)
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Replying to: moparbad (Aug 09, 2006 8:25 am)

And their strategy appears to be working very well! Either there are a lot of wealthy kids out there, or they have great influence with their parents over car buying decisions!
 
Or... just maybe adults look at cartoons sometimes, e.g. ever see Adult Swim?
#125 of 167
Re: Define a city car [moparbad] by hungarian83
Aug 09, 2006 (9:22 am)
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Replying to: moparbad (Aug 09, 2006 8:25 am)

I completely don't understand their marketing strategy for the Fit...as if the only people who would even consider a car like this are trading up from a bicycle. It's insulting.
 
They should have just stuck with the same demographics they used for the Jazz in Europe. Seems like those same kinds of people are the ones buying the car in the US.
 
As for VW, it's too bad they don't bring over something to better compete with the Fit and Yaris...like the Polo.
#126 of 167
Re: Define a city car [backy] by moparbad
Aug 09, 2006 (9:48 am)
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Replying to: backy (Aug 09, 2006 9:06 am)

And their strategy appears to be working very well! Either there are a lot of wealthy kids out there, or they have great influence with their parents over car buying decisions!
 
(Honda) their strategy working very well! How so? Since there is another topic that surveys demographics of Fit buyers I checked the ages of the first 10 resondents. They are 43, 42, 51, 75, 45, 50, 49, 61, 48, 29 years of age.
Zero under 25 and one under 30. Avg. age 49.3 years.
Wow! Honda should just market the Fit as a mini Minivan! At least then there advertising would be reaching the buying demographic.
 
Adult Swim?? Never seen it.
#127 of 167
Re: Define a city car [hungarian83] by bodble2
Aug 09, 2006 (10:17 am)
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Replying to: hungarian83 (Aug 09, 2006 9:22 am)

If you look at price, size, utility, the Rabbit does compete with the Fit. It's just that it's list of standard and optional equipment is a couple of notches above the Fit. I don't think it's fair to say it does not compete. I think it's amazing that VW can bring that level of refinement, performance and equipment at roughly the same price-point as the Fit's.

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