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Ford/Mercury marketing screw up?

29 messages,  Last post on May 09, 2007 at 9:54 AM

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What is this discussion about? Mercury, Mercury Milan, Sedan

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#1 of 29 Ford/Mercury marketing screw up? by stratplaya Jun 27, 2006 (5:00 am)
I just saw an ad on TV for the Mercury Milan. It featured 4 young women leaving some kind of bistro/shop with big smiles. What segment is Mercury going for with the Milan?   I am a 42yo male. Thanks Ford for eliminating the Milan/Focus from my list. Replies to this message: badgerfan (Jun 27, 2006 12:07 pm)
#2 of 29 Re: Ford/Mercury marketing screw up? [stratplaya] by badgerfan Jun 27, 2006 (12:07 pm)
Replying to: stratplaya (Jun 27, 2006 5:00 am) You make your purchasing decisions based on a TV ad?   Ford does seem to be targeting Mercury towards women in their ads, but I think this is intentional, to gain market share from the foreign brands, who seem to have a greater share of the female purchases.   This doesn't mean you lack masculinity if you buy a Milan.   You can always buy a Fusion instead if you fear Milan is being labeled as a "girliecar". It is basically the same car anyway except for a bit of styling differences.
#3 of 29 I guess I'm up the creek ... by scape2 Jul 04, 2006 (5:06 pm)
The Fusion ad portrays a woman at a dry cleaners.. wanting to pay for the guy in the Mustangs shirts!! I bought a Fusion SEL V6! I'm selling it... Foolin... Replies to this message: faberdavid (Jul 13, 2006 1:45 pm)
#4 of 29 Got me by faberdavid Jul 13, 2006 (1:45 pm)
Replying to: scape2 (Jul 04, 2006 5:06 pm) To be honest the fact they used women in the ad hooked me. It caught my attention towards the commercial and made me realize the Milan existed. Go and behold bought the Premier. Love It. The ladies love it too
#5 of 29 Fusion/Milan are more foreign than Hondas'and Toyotas' by glasstop Jul 24, 2006 (3:29 pm)
I am a Ford/Mercury person to the core, but when I looked at the Fusion and saw that 30% was built in U.S/Canada and 70% was foreign, it really disappointed me to the point of saying that I would consider a Ford Five Hundred or Mercury Montego before buying a car with so much foreign labor in it. The transmission is built in Mexico and the engine in Japan, the Honda Accord and Toyota Camry are both 70% U.S./Canda and 30% foreign. Replies to this message: dlang (Aug 19, 2006 10:22 pm) otaku18 (May 07, 2007 3:56 pm) depalma (May 08, 2007 3:01 pm) jeffyscott (May 09, 2007 5:06 am) and 2 more...
#6 of 29 Re: Fusion/Milan are more foreign than Hondas'and Toyotas' [glasstop] by dlang Aug 19, 2006 (10:22 pm)
Replying to: glasstop (Jul 24, 2006 3:29 pm) Sad but true, the Milan is built in Mexico and it feels like it's still on siesta! But aren't there foreigners working in US auto plants?   What Ford cars are built in Chicago? I always found my Chicago built Sables better than the Atlanta ones.
#7 of 29 Heres another marketing (aka BS) screw-up i noticed by tazereli Jan 11, 2007 (9:27 am)
Ford claims that the Fusion is the only car in its class with AWD. Ford must not know about that super secret sedan called the Subaru Legacy. You would think the marketing people would actually know the competition.   Regards, Kyle Replies to this message: akirby (Jan 11, 2007 1:53 pm) lostwrench (Jan 17, 2007 8:29 pm)
#8 of 29 Chicago by mschmal Jan 11, 2007 (10:19 am)
500, montego, and freestyle.
#9 of 29 Re: Heres another marketing (aka BS) screw-up i noticed [tazereli] by akirby Jan 11, 2007 (1:53 pm)
Replying to: tazereli (Jan 11, 2007 9:27 am) Show me an AWD V6 Legacy.
#10 of 29 6 cylinder Subaru sedan by tazereli Jan 12, 2007 (9:43 am)
Outback 3.0R Sedan. 6 cylinder Subaru sedan.">   Ford marketing must have a very narrow definition of "competition" Replies to this message: akirby (Jan 12, 2007 10:44 am)

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