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Ford/Mercury marketing screw up?

29 messages,  Last post on May 09, 2007 at 9:54 AM

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What is this discussion about? Mercury, Mercury Milan, Sedan

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#20 of 29 Re: Ford/Mercury marketing screw up? [scape2] by savetheland Jan 25, 2007 (7:03 pm)
Replying to: scape2 (Jan 20, 2007 12:34 pm) It may be too small though (like Saturn Aura).
#21 of 29 Non-US Fords by whitexaf May 06, 2007 (7:01 pm)
Ford makes some great cars overseas. The Europeans, the Brits and the aussies all have some fine, enthusiast-grade Fords that cannot be purchased in the USA. Shame, too, but not a new phenomenon. When stationed in Spangdahlem, Germany back in the `60s, I had a Ford Taunus (not TauRus) station wagon that suited my (2-kids + wife and very junior officer) family well.
#22 of 29 Another Ford marketing srcrew up gets fixed by stratplaya May 07, 2007 (4:29 am)
When Lincoln started shipping their new sedan a couple of years ago the name was , as we all know, the Zephyr. A name that conjures up in the mind, well, things that are very old and outdated. I always thought that using that name was very ill conceived and last year Ford fixed that by renaming it the MKZ.   SP Replies to this message: explorerx4 (May 07, 2007 5:48 pm)
#23 of 29 Re: Fusion/Milan are more foreign than Hondas'and Toyotas' [glasstop] by otaku18 May 07, 2007 (3:56 pm)
Replying to: glasstop (Jul 24, 2006 3:29 pm) I own a fusion. I like fords but I didn't base my decision on how much was US built or that it was ford or anything else, I based my purchase on the car and its merits (not ads either) I liked the style and comfort and it seems well built and reliable (and thats what all the pros say so far for now) also I believe the engine is mexican and the trans is Japanese.   I wouldn't get a milan not just because it seems the ads are aimed towards women but because the styling seems to be aimed towards them as well. I've known two people who wanted milans-both women. I've known one person who wanted an mkz-a 40+ year old man, thats the car for your demographic! Replies to this message: depalma (May 08, 2007 3:01 pm) jeffyscott (May 09, 2007 5:06 am) depalma (May 09, 2007 9:05 am) and 1 more...
#24 of 29 Re: Another Ford marketing srcrew up gets fixed [stratplaya] by explorerx4 May 07, 2007 (5:48 pm)
Replying to: stratplaya (May 07, 2007 4:29 am) my kids like the 'red hot chili peppers', they are ok, with 'zephyr'. it doesn't matter now. it's 'mkz'.
#25 of 29 Re: Fusion/Milan are more foreign than Hondas'and Toyotas' [otaku18] by depalma May 08, 2007 (3:01 pm)
Replying to: otaku18 (May 07, 2007 3:56 pm) I agree with you. I base my purchase on the merits of the car, and not ads or percentage of U.S. content. The automotive business is a strange place these days. If a potential Fusion/Milan buyer is concerned with buying American, they should buy the Mazda6, a so-called Japanese car which happens to be assembled in Michigan by United Auto Workers. Or, you could buy the "All American" Ford Fusion/Mercury Milan - but, oh yeah, they are made in Mexico. Replies to this message: jeffyscott (May 09, 2007 5:06 am) depalma (May 09, 2007 9:05 am) jeffyscott (May 09, 2007 9:54 am)
#26 of 29 Re: Fusion/Milan are more foreign than Hondas'and Toyotas' [depalma] by jeffyscott May 09, 2007 (5:06 am)
Replying to: depalma (May 08, 2007 3:01 pm) I do not care where the car is "made", but there are many auto company jobs and investments other than the final assembly plant. The fixation on the location of final assembly that some have just seems kind of silly to me. In some cases it is even a subtle "racism" such as the periodic posts on VW forums regarding whether their car was assembled in Mexico or Germany.   Besides why should I be opposed to there being jobs in Mexico, Japan, or wherever? Those people are human being too...what is so wrong about some of them having good jobs?   I did buy an "assembled with pride by UAW" Mazda6 over the Fusion/Milan, but the location of assembly and company headquarters had nothing to do with the decision. Replies to this message: depalma (May 09, 2007 9:05 am) jeffyscott (May 09, 2007 9:54 am)
#27 of 29 Re: Fusion/Milan are more foreign than Hondas'and Toyotas' [jeffyscott] by depalma May 09, 2007 (9:05 am)
Replying to: jeffyscott (May 09, 2007 5:06 am) You are making the same point I was trying to make, but you did a better job of it. I have owned several (and own one right now) Fords made in Mexico, and have been perfectly happy with all of them.    I was trying to respond to some of the posters, who seem to think if they buy a car with an American name on the front, then they are buying "American". The fusion/milan is no more or less "American" than the majority of cars sold in this country.   Also, this bit about the Milan being for women is just silly marketing nonsense. I happen to think the Milan is a sharp looking car. Does this make me less of a man?   As i said, I buy a car based on its merits - everything else is meaningless. Replies to this message: jeffyscott (May 09, 2007 9:54 am)
#28 of 29 Milan for girlie men by jeffyscott May 09, 2007 (9:54 am)
Replying to: depalma (May 09, 2007 9:05 am) I happen to think the Milan is a sharp looking car. Does this make me less of a man?   I'm a girlie man too . I think the Milan looks better than the fusion. I've been known to watch a movie on WE or Oxygen from time to time, too...oh, the shame

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