Last post on Jul 06, 2010 at 12:00 PM
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#58 of 64 Will Detroit Ever Regain The Middle Market?
Jan 21, 2009 (5:56 am)
The Malibu, the Chrysler 300 and the 2010 Fusion suggest that Detroit can compete effectively in the middle market. The missing ingredient is renewed buyer confidence.
The 300 needs a refresh, or the introduction of the second generation of this RWD entry, to regain competitive status.
#59 of 64 Re: Will Detroit Ever Regain The Middle Market? [hpmctorque]
Jan 21, 2009 (10:51 am)
If I remember right, they don't have the capacity to build enough Malibu or Fusions to overtake the Accord or Camry. Plus it would take away from the Impala and Taurus.
May 30, 2010 (11:07 am)
If they do, it'll be without Mercury.
Jun 01, 2010 (12:23 pm)
I think topic was 'mid size' not 'mid price makes'.
Fusion has been breaking sales records, so the older posts are moot.
There are not too many truly large or full sized cars for sale anymore, and the term 'mid size' doesnt work if there are no larger cars to compare. Should just say "large" for anything bigger than a compact.
#62 of 64 Re: Mid [tomcatt630]
Jun 01, 2010 (12:38 pm)
Middle market refers to mid-priced. That was the market once covered by most Oldsmobiles, Mercurys and DeSotos, Pontiac and Dodge were at the lower middle end of the market, as were some Mercurys. Most Buicks, Chryslers and some Mercurys were upper middle. More recently this has been referred to as entry luxury.
#63 of 64 Re: Mid [hpmctorque]
Jun 01, 2010 (6:36 pm)
Once upon a time, Consumer Reports divided the automotive market into five categories...
Low price class (Chevy/Ford/Plymouth)
Lower Medium (Pontiac/Dodge/Edsel, some Mercurys, Buick Special)
Medium (DeSoto, Oldsmobile, upper-level Mercurys, mid-range Buicks)
Upper Medium (Chrysler, Buick Super/Roadmaster, the cheaper Lincolns in some years)
Luxury (Cadillac, Imperial, most Lincolns, Continentals when they tried to make them a separate division)
I think nowadays though, the market is re-aligning and simplifying to...
Mainstream (Ford, Dodge, Chevy, Honda, Toyota, Nissan, etc)
Luxury (Lincoln, Cadillac, Acura, Lexus, Infiniti, Benz, BMW, Audi, etc)
Brands like Buick and Chrysler are starting to have problems fitting into this new mold. Chrysler really doesn't have what it takes right now to go head-to-head with the others in luxury cars. To do so, they'd have to get rid of minivans, the PT Cruiser, the Sebring, and the cheaper versions of the 300. Yet, those models I just mentioned are what keeps them down in the mainstream market, where they are often redundant because of Dodge.
Buick, at least, isn't reaching as far downscale as Chrysler. But, they can only go up so high in prestige, otherwise they'd encroach on Cadillac. So, my guess is that, if this mainstream/luxury polarization continues, Buick may cease to exist, while Chrysler ends up taking over for Dodge, relegating them to only trucks.
#64 of 64 Fusion and Malibu
Jul 06, 2010 (12:00 pm)
The Ford Fusion and Chevy Malibu seem to be competing well, as are the Ford Taurus and Buick LaCrosse. In addition, the Buick Regal looks promising, so I'd say Detroit is gaining some ground in the middle market. Not much, maybe, but at least it seems to be holding its own.