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Prices Paid: Buying & Leasing Experiences Mazda CX-7 Prices Paid and Buying Experiences
745 messages, Last post on Oct 24, 2009 at 7:57 PM
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| I just called a dealer in texas, the rebates are 6k there. | |
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Been pricing the dealers around Cleveland, and situation looks like this: 3500 "dealer engagement" + 500 loyalty (must own a Mazda) + 800 secret spiff this month only = 4800 maximum below invoice discounts. I found they won't give up all the spiff, more like 0 - 600 of it, which is greedy since they used to sell at invoice and live on the holdback which they're still getting. The MSRP-to-invoice spread is 1500-1800 depending on trim, so in total 6K off sticker is realistic. BTW advert assessment around here is 209.
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Replying to: des5 (Sep 09, 2008 5:02 am) I asked about the $3500 incentive. The manager stated that this money was an incentive for dealers to cover advertising and they were not allowed to give it to consumers. Hmm. He then said he may be able to give us a $1200 discount but that was the best that he could do. The rest of the conversation kept getting steered to payments (I stated multiple times we were not payment buyers, may not be financing, and had a great CU if we did). Bottom line, very high pressure and awful pricing. We gently tried to excuse ourselves many times, but it took a while to get our keys back and get out. For kicks, to test the trade value, we stopped at CarMax on the way home to get our trade appraised. Yes, I know Carmax is generally lower on trade-in values, but I wanted to get a comparison. I was shocked when CarMax offered $2500 more than the dealer did for my trade. Who let's someone walk holding 5k on a 2008?  MSRP $26378 INV $24927 AVG Internet Price $21727 This Dealer: $25500 (Even as we walked out) Trade-in: KBB "good cond": $17000 (high of course) CarMax "cash offer": $13500 This dealer: "$11000" I want to support the local guys, but who can blame me for going internet with these prices?
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Replying to: supershawn (Sep 11, 2008 1:22 pm) In my experience, everyone who knows you haven't shopped other dealers. I worked five stores to get the Sport FWD down 4775 under invoice and get my trade up 80%. The kicker is while my numbers sound great (6136 under MSRP), the dealer is still making a sale at invoice - he just doesn't get to keep any extra Mazda money. Most dealers steal by omission - they simply hope you don't know about the secret money and they don't volunteer. Others hope you won't cross-check their stories. The new psychology in the showroom is if you're nice to the customer, the customer will respond by being generous and not wanting to insult you or experience the rejection of hearing "no deal", and believing everything you say. My philosophy is car pricing is like taking a depth reading in the ocean; you won't know where the bottom is until the signal bounces back. I can't emphasize this enough - most dealers who realize they are actually slugging it out with the local competition shape up real fast.
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Replying to: des5 (Sep 12, 2008 5:08 am) My thought is that there are about 7 Mazda dealers within a 30-40 minute ride. They knew I had done my research- I knew about the $3500, I knew about the current Mazda incentives ($229 price leader lease, 2.9% financing, MAC lease cash, etc- most of these they had to look up as they initially stated they didn't exist). I clearly stated that I was asking them to lose money on he sale- I wanted them to still be in business when I came back for service- but I felt that holding several thousand over internet pricing was too much. They kept going to payments (once again, I stated they don't need to worry about payments). Without making it painfully obvious, I am more than an educated consumer. For example, when the sales associate said he needed to clarify a VIN digit because he couldn't tell it he wrote "2" or "z', I informed him it had to be a "2" as there are no letters after the 12th digit. Simple observation, but one of many. As we (finally) managed to leave (the "can't find your key trick", "wanna see our service department?"), they literally told us that 75% of people who leave never come back. No crap. You let me leave still trying to swing for the fences on a 2008. Any wonder why there were three 2007's on your lot? I want them to make a fair profit. I want them to be there when I need service and a loaner. But I am not going to grossly overpay on a new vehicle when half the dealers here (sure, mainly domestic) advertise all sales at invoice minus rebate, show you invoice, and rely on hold back and your trade (or program cars) for profit and keeping the lights on. I drive a Bimmer. I know what I am up against here in Charlotte as one dealer has a monopoly. But with 7 Mazda dealers within an easy drive, this was just ridiculous. Suggestions welcomed. I just want to but my wife a CX-7 in the next day or two without the BS. If that means an internet sale and a road trip, so be it.Thanks.
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Replying to: supershawn (Sep 12, 2008 8:49 am) |
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Replying to: des5 (Sep 12, 2008 9:56 am) This car is for my wife. She usually says "just get me what you think is best". Well, I did, got a killer deal on a loaded Yukon when employee pricing hit and the 6k rebates were in place (and gas was in the $2 range). Every option but partial Denali package, (engine and side molding)- everything else was there. Well, two years later, it's "too big", "this", "that"...basically, in wife-speak, she wants a new car. She can't stand going to a dealer after a bad experience she had when she was younger. At 18, she walked in several dealerships with cash in hand (from an insurance settlement) and no one would even talk to her. She had to get her parents to go with her to even get anyones attention. Shows you what pre-qualifying gets you (and I was guilty of that before as well, she had 30k burning a hole in her pocket and her parents couldn't pay attention, let alone a car payment. Basically, my goal yesterday was to have her drive a CX-7 and make sure she liked it. I like the residual, current incentives, safety- basically, right now, I consider it best bang for the buck in the crossover market factoring in her "wants". Primary goal was to get her opinion on the vehicle, colors, etc. Secondary was to get an initial deal/offer to build on. Heck, if I had known that was going to be sticker and a low ball on my trade, I would not have bothered. I need to move quick on this. Well, I want to. And it shouldn't be hard with all the info we have. So, last night, to speed things up, I threw out a request online for quotes- almost all 7 dealers have the same inventory of the $24,400 sports. It's been about 18 hours, so far I have received 1 reply, from the dealer we visited yesterday, not realizing they had just blown us out the door. The "quote". The "Quote" was "the CX=7 is a great car and we are sure you will love it as much as we do. When would you like to come in and drive one?" (come on Edmunds, don;t you have rules for these guys?). I am heading out now to hit a few dealer sans wife and see what I can do. Disclaimer: I grew up in the car business. My family owns multiple (not Mazda) dealerships, including one of the number 1 ford dealerships in the US, however several states away from where I live now. I spend several college summers as a car "ho", actually winning a Rolex from Oldsmobile for being the top Olds salesperson in one of their final months (wasn't hard with the incentives they had). Point being-> I know what it "costs' to get someone in the door. Walk-in or off an ad, there is an associated price for every head that walks through that door. If my father saw a salesman let someone leave while holding 5k, the first thing he would say would be "do they live near you?". The puzzled sales person would usually respond by tilting his head like Nipper the RCA mascot and ask "why?". My father would respond, "because maybe they can give you a ride home so you don't have to walk". 
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Replying to: supershawn (Sep 12, 2008 11:02 am) Walked into dealer #2 yesterday afternoon. They had 7 of the "standard" Sports in stock, then one or two with a few extras. I chose an 08 Sport White Pearl/Sand with power seat/mats/a few basics as a starting point, sticker was 25 and change. I knew invoice would be about $23600, the $3500 would drop it to about $21000. The average around here (for the $24300 stocks) is about 19200. invoice on the options should have been around $500. I was obviously going to let them make the first move number wise, but I knew I wanted them to be around $20k max for starts. Before they gave me a number, I told them I have a trade. I am asking them to be upfront and honest, so I am going to do the same. the sales manager asked if it was the Yukon out front- I said it was. He then asked if I had gotten any appraisals so far, dealers or CarMax/Cash Buy lots. I told him that I had been to CarMax to get an estimate of what to expect. He asked if I would mind telling him what they offered- usually, in hard negotiations, that's not something I would want to spit out. But that wasn't the atmosphere here and that was definitely not the vibe he was giving off. So I told him the truth, $13500. He basically said "take it, and take it before the appraisal date runs out. I can't come close to that. He told me about an expedition he had to end up running through Mannheim because it sat so long and how he only got about $7500 for it- an easy $19999 retail a few months ago. this had no effect on his sale at all, so I appreciated the honesty. If I struck a deal there, I could still sell my Yukon on my own or dump it at Carmax. While a little disappointing, that actually earned them points in my book. If nothing else, I knew they just eliminated any chance of the "trade for" game, the "hide the keys" game, etc. So, here comes the numbers. After the MSRP fiasco with the other clowns, I had no idea what to expect. As long as it was close to 21k, I knew I had a fighting chance. He looks me right in the eye and says (paraphrasing him of course), "You said you wanted a straight up and honest experience, you have been straight and honest with us, here's what we have. You can have any $24300 MSRP Sport for $18200. If the one you want has options, just use invoice (as he handed me the inventory/invoice book) as a guide but it will probably be a little less". Crap. There goes my strategy. But in a good way I guess. So I go back to the White/Pearl/Sand Sport with Power Seat, etc. The figure comes out to a little over $18400. 21 miles on the clock. I said"I feel like a jerk even asking this, but do any of the leasing incentives apply to this if we go that route?" they said they doubted they would, but give them a few minutes and they would pull the latest programs and see. They did, and, by golly, they did. Had to ask the obvious questions- not program cars, right? No hail damage? Never been titled? Possessed by an ex-girlfriend named "Christine"? Nope, just a good deal. After a little research I decided letting the Yukon go for $13500 for absolutely no hassle was not a bad option.We had equity (but as it stickered for 49k we were lucky that we did). Called the dealer and told them to write it up and see what we get from MAC. Faxed them over an app, instant approval (didn't expect any issues), they gave me the numbers, and I called it a deal. Went to CarMax, had a check (well, draft) in 30 minutes, then went to the dealership. CX-7 was washed, full of gas, and all paperwork was prepared. Salesman (who couldn't be getting much but a crappy house deal at that price) gave us a full walk around, explained all his paperwork, gave us his card (with his personal cell number written on it), F & I did their thing without a single push for add-ons, and we were out the door in less than 20 minutes. As the "base" (and I hate to use that word on this vehicle...it's not the every option Yukon we had, but it has all my wife wanted) comes well equipped, anyone not considering one of these for the low to mid 200's a month is crazy. This is our first Mazda. But it's a 2 year lease, I am not expecting too many bad experiences. Even so, you get a loaner for overnight work. I won't name the dealer that blew us out the door (after holding us hostage for hours- literally- and calls every other hour), but the second dealer is a class act that deserves recognition. They're on Independence Ave (74), surrounded by the big boys. Family owned for 33 years and, if they treat others with the integrity they showed my wife and I, they'll be around a lot longer. Once the last bits of the transaction are complete (inspection had less than 6 mos left so they are renewing it, tags have to come in, etc), I'll give them proper recognition in the proper forum. It's just nice to see that not all dealers have let their service and integrity head 'South" or get "Rocky" (nudge nudge, wink wink).
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Replying to: supershawn (Sep 13, 2008 3:59 pm) One store let the wife have one to drive for the day Friday, and she approves so I expect to seal the deal on a Red over Sand Sport this week (not from the loaner). |
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Replying to: supershawn (Sep 13, 2008 3:59 pm) |
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