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Prices Paid: Buying & Leasing Experiences Mazda CX-7 Prices Paid and Buying Experiences
757 messages, Last post on Nov 24, 2009 at 8:03 AM
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Replying to: sun7 (Sep 04, 2008 9:02 pm) |
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Replying to: sun7 (Sep 04, 2008 9:02 pm) 2008 CX-7 Grand touring AWD DVD entertainment Remote engine start Front rear splash guards Wheel Locks LEV-2 LEV emissions Aero Package Tech Package MSRP 34,735 Car not in stock had to do a dealer switch My price 28,500 I pick it up tomorrow Zoom-Zoom |
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| shoot, for that price I would have bought a murano. | |
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| I just called a dealer in texas, the rebates are 6k there. | |
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Been pricing the dealers around Cleveland, and situation looks like this: 3500 "dealer engagement" + 500 loyalty (must own a Mazda) + 800 secret spiff this month only = 4800 maximum below invoice discounts. I found they won't give up all the spiff, more like 0 - 600 of it, which is greedy since they used to sell at invoice and live on the holdback which they're still getting. The MSRP-to-invoice spread is 1500-1800 depending on trim, so in total 6K off sticker is realistic. BTW advert assessment around here is 209.
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Replying to: des5 (Sep 09, 2008 5:02 am) I asked about the $3500 incentive. The manager stated that this money was an incentive for dealers to cover advertising and they were not allowed to give it to consumers. Hmm. He then said he may be able to give us a $1200 discount but that was the best that he could do. The rest of the conversation kept getting steered to payments (I stated multiple times we were not payment buyers, may not be financing, and had a great CU if we did). Bottom line, very high pressure and awful pricing. We gently tried to excuse ourselves many times, but it took a while to get our keys back and get out. For kicks, to test the trade value, we stopped at CarMax on the way home to get our trade appraised. Yes, I know Carmax is generally lower on trade-in values, but I wanted to get a comparison. I was shocked when CarMax offered $2500 more than the dealer did for my trade. Who let's someone walk holding 5k on a 2008?  MSRP $26378 INV $24927 AVG Internet Price $21727 This Dealer: $25500 (Even as we walked out) Trade-in: KBB "good cond": $17000 (high of course) CarMax "cash offer": $13500 This dealer: "$11000" I want to support the local guys, but who can blame me for going internet with these prices?
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Replying to: supershawn (Sep 11, 2008 1:22 pm) In my experience, everyone who knows you haven't shopped other dealers. I worked five stores to get the Sport FWD down 4775 under invoice and get my trade up 80%. The kicker is while my numbers sound great (6136 under MSRP), the dealer is still making a sale at invoice - he just doesn't get to keep any extra Mazda money. Most dealers steal by omission - they simply hope you don't know about the secret money and they don't volunteer. Others hope you won't cross-check their stories. The new psychology in the showroom is if you're nice to the customer, the customer will respond by being generous and not wanting to insult you or experience the rejection of hearing "no deal", and believing everything you say. My philosophy is car pricing is like taking a depth reading in the ocean; you won't know where the bottom is until the signal bounces back. I can't emphasize this enough - most dealers who realize they are actually slugging it out with the local competition shape up real fast.
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Replying to: des5 (Sep 12, 2008 5:08 am) My thought is that there are about 7 Mazda dealers within a 30-40 minute ride. They knew I had done my research- I knew about the $3500, I knew about the current Mazda incentives ($229 price leader lease, 2.9% financing, MAC lease cash, etc- most of these they had to look up as they initially stated they didn't exist). I clearly stated that I was asking them to lose money on he sale- I wanted them to still be in business when I came back for service- but I felt that holding several thousand over internet pricing was too much. They kept going to payments (once again, I stated they don't need to worry about payments). Without making it painfully obvious, I am more than an educated consumer. For example, when the sales associate said he needed to clarify a VIN digit because he couldn't tell it he wrote "2" or "z', I informed him it had to be a "2" as there are no letters after the 12th digit. Simple observation, but one of many. As we (finally) managed to leave (the "can't find your key trick", "wanna see our service department?"), they literally told us that 75% of people who leave never come back. No crap. You let me leave still trying to swing for the fences on a 2008. Any wonder why there were three 2007's on your lot? I want them to make a fair profit. I want them to be there when I need service and a loaner. But I am not going to grossly overpay on a new vehicle when half the dealers here (sure, mainly domestic) advertise all sales at invoice minus rebate, show you invoice, and rely on hold back and your trade (or program cars) for profit and keeping the lights on. I drive a Bimmer. I know what I am up against here in Charlotte as one dealer has a monopoly. But with 7 Mazda dealers within an easy drive, this was just ridiculous. Suggestions welcomed. I just want to but my wife a CX-7 in the next day or two without the BS. If that means an internet sale and a road trip, so be it.Thanks.
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Replying to: supershawn (Sep 12, 2008 8:49 am) |
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Replying to: des5 (Sep 12, 2008 9:56 am) This car is for my wife. She usually says "just get me what you think is best". Well, I did, got a killer deal on a loaded Yukon when employee pricing hit and the 6k rebates were in place (and gas was in the $2 range). Every option but partial Denali package, (engine and side molding)- everything else was there. Well, two years later, it's "too big", "this", "that"...basically, in wife-speak, she wants a new car. She can't stand going to a dealer after a bad experience she had when she was younger. At 18, she walked in several dealerships with cash in hand (from an insurance settlement) and no one would even talk to her. She had to get her parents to go with her to even get anyones attention. Shows you what pre-qualifying gets you (and I was guilty of that before as well, she had 30k burning a hole in her pocket and her parents couldn't pay attention, let alone a car payment. Basically, my goal yesterday was to have her drive a CX-7 and make sure she liked it. I like the residual, current incentives, safety- basically, right now, I consider it best bang for the buck in the crossover market factoring in her "wants". Primary goal was to get her opinion on the vehicle, colors, etc. Secondary was to get an initial deal/offer to build on. Heck, if I had known that was going to be sticker and a low ball on my trade, I would not have bothered. I need to move quick on this. Well, I want to. And it shouldn't be hard with all the info we have. So, last night, to speed things up, I threw out a request online for quotes- almost all 7 dealers have the same inventory of the $24,400 sports. It's been about 18 hours, so far I have received 1 reply, from the dealer we visited yesterday, not realizing they had just blown us out the door. The "quote". The "Quote" was "the CX=7 is a great car and we are sure you will love it as much as we do. When would you like to come in and drive one?" (come on Edmunds, don;t you have rules for these guys?). I am heading out now to hit a few dealer sans wife and see what I can do. Disclaimer: I grew up in the car business. My family owns multiple (not Mazda) dealerships, including one of the number 1 ford dealerships in the US, however several states away from where I live now. I spend several college summers as a car "ho", actually winning a Rolex from Oldsmobile for being the top Olds salesperson in one of their final months (wasn't hard with the incentives they had). Point being-> I know what it "costs' to get someone in the door. Walk-in or off an ad, there is an associated price for every head that walks through that door. If my father saw a salesman let someone leave while holding 5k, the first thing he would say would be "do they live near you?". The puzzled sales person would usually respond by tilting his head like Nipper the RCA mascot and ask "why?". My father would respond, "because maybe they can give you a ride home so you don't have to walk". 
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