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#27 of 66 Re: I Think [nvbanker]
Aug 08, 2008 (7:17 pm)
If Ford is to have a true luxury brand, Lincoln is all they have left, and need to invest the dollars for a Cadillac like comeback.
Ford's top priority is not building up Lincoln; it's bringing the European Focus and other models to the U.S. over the next few years. Of course, all Cadillac has to show for its comeback is the CTS and maybe the Alpha platform small car by 2012 or 2013.
#28 of 66 Re: I Think [ehaase]
Aug 09, 2008 (12:33 pm)
I agree with you on the CTS being all CAdillac really has. And I see Cadillac a little bit adrift right now. Direct injection is all they have new coming up, and that being a great development, will not be unique to Cadillac. With
GM's most recent woes - expect CAdillac to sit on their CTS laurels for a while again....
Aug 17, 2008 (1:09 pm)
was basically just the CTS and Escalade, and is.. However, the coming wave of CTS derivatives (wagon and possibly coupe?) look pretty good.
Lincoln, however, has nothing beyond the MKS. That's not a good thing, as I highly doubt the MKS will be bringing in a stampede of buyers.
Combining Volvo-Lincoln; interesting idea... Only problem is the two dealership networks are in completely different areas of cities for a reason- Volvo buyers are not likely to cross-shop Lincoln, and your typical Lincoln buyer probably won't look at a Volvo either. I think combining the two might actually dilute Volvo's European feel.
The two brands are currently going in opposite directions- one's trying to create All-American Luxury, and the other is going for an understated Scandinavian approach. It's not all that compatible, really.
#30 of 66 Re: Caddy [jchan2]
Aug 18, 2008 (8:22 am)
What you say is true - but that's what I thought would help the brands and certainly the dealers. Lincoln-Volvo dealers would have a shot at two completely different demographics to do business with, and not be limited to either geysers who want a car big enough for a wheelchair lift on the back and oxygen tanks in the back seat or wine-sipping, NPR listening, limosine liberals - they would have a shot at both! I don't think Lincoln shoppers would be put off with having Volvos in the showroom, though Volvo shoppers may be turned off by Lincolns, I don't know. Volvo shoppers are clearly less tolerant types....a bit elitist it seems. I don't know. YMMV.
#31 of 66 Re: Caddy [nvbanker]
Aug 19, 2008 (5:51 pm)
Hmm.. that's an interesting perspective. Doing either could widen the market for both Lincoln and Volvo.. i.e., someone coming in to look at an XC90 could drive off with an MKX, and vice versa.
The downside is, which Lincoln or Volvo dealers would you choose to add the other brand? Surely you can't give EVERY Lincoln dealer a Volvo franchise... Volvo just doesn't have the volume to sustain that many dealers.
Aren't a lot of Lincoln dealers now Ford-Lincoln-Mercury instead of just the last 2?
I'm starting to think a combined Jag-Land Rover-Volvo dealer is a better idea.. Pity that Ford had to dump the Jag-Land Rover pair for cash...
#32 of 66 Re: Caddy [jchan2]
Aug 20, 2008 (7:48 am)
Indeed it IS a shame that L/R-Jaguar had to be sold after years of developing the finest products those companies had ever put out. The new Jag XF is receiving world acclaim, and although Rover has its quality problems, the truck itself is spectacular. I feel that Ford sold them just as they were turning the corner to profitability, quality and world regard. But alas, there may be no Ford without the proceeds from those sales.
As to Volvo - There aren't that many Lincoln stores, I think Volvo could go into them all. Or, maybe it should be Mazda? Or maybe Mazda, Lincoln, Volvo stores?
#33 of 66 My feelings`
Oct 16, 2008 (1:51 pm)
Ford needs to let Mercury die. Mercury is a re-badged Ford. Add a few more chrome pieces here and there and you have a Milan rather than a Fusion. Kill Mercury, give the money to Lincoln. Build Lincoln into what is once was, a great American luxo brand. Lincoln needs to become what Acura has become to Honda, and Lexus to Toyota. Plain and simple Ford. Are you listening??
#34 of 66 Re: My feelings` [scape2]
Oct 21, 2008 (9:08 am)
I agree, Mercury should go. Mercury has existed for years just to give the Lincoln stores something else to sell, to keep them alive. A new vision for Lincoln is necessary if Ford wants to even have a Premium brand anymore, and Mercury doesn't help.
Now, OTOH, if Ford wanted to go back to the roots of Mercury, and make some performance models that would be different than Ford, with some more powerful engines, and some style differentiation, they might have a reason for Mercury to survive, but I seriously doubt there is money for such a concept at this point.
#35 of 66 Re: My feelings` [nvbanker]
Oct 21, 2008 (9:27 am)
The problem is that when I look at the MKZ, MKS and MKX, I think, "Those are reallly nice Mercurys." They are what a Mercury should be - Fords with different fronts and tails; nicer interiors; and bigger engines. They share enough components to be cost-effective, but have enough distinction that there is a sufficient reason for buyers to step up from a Ford.
What they aren't, however, are Lincolns.
All Lincolns should then be only rear-wheel-drive, and fairly large. Ford should use the combined Lincoln Mercury structure as an advantage - dealers will have the MKZ to sell to buyers who want something smaller and more economical during tough times, but also have the larger vehicles (MKS and MKX) and luxury cars to sell when times are good.
#36 of 66 Re: My feelings` [grbeck]
Oct 21, 2008 (9:32 am)
All Lincolns should then be only rear-wheel-drive, and fairly large.
I tend to agree with this statement completely, and don't disagree with your other comments about the current Lincoln lineup being true Mercurys as well. We've been saying similar things for years though, and Bill Ford (who hated Lincoln) didn't care. There has not been consistent leadership at Ford since Red Poling and Don Petersen retired. If there had been, the LS would have been a bigger hit, and further developed, and Lincoln could have taken over the Luxury market ala BMW American Style, and Ford may not be in such dire straits. But, if ........