Where Is Ford taking the Lincoln Motor Company?

Exactly. The SRX is easily Cadillac's biggest seller. Same for the Lexus RX. Just because you don't like them doesn't mean everybody else feels the same way.

You gotta build what the customers want to buy or you'll be out of business.

Replies to this message:

gregg_vw (Jan 14, 2013 3:20 pm)
nvbanker (Jan 18, 2013 11:55 am)

#3967 of 4170 Re: It's really sad! [akirby] by gregg_vw

Jan 14, 2013 (3:20 pm)

Replying to: akirby (Jan 14, 2013 2:41 pm)

Agreed. Plus, the feedback on polls is showing that most people are pleasantly surprised and delighted by the design.

#3968 of 4170 Re: Re-animating a languishing brand [berri] by akirby

Jan 15, 2013 (7:02 am)

Replying to: berri (Jan 13, 2013 3:08 pm)

I've been told it will launch 4Q2013, not 2014.

Also - the designers are busy changing the MKZ to reflect this more aggressive design language which will distance it even more from the Fusion.

All good news for Lincoln.

#3969 of 4170 Re: It's really sad! [lemko] by keystonecarfan

Jan 17, 2013 (10:07 am)

Replying to: lemko (Jan 14, 2013 1:10 pm)

As others have noted, that is what people are buying. Isn't the Cadillac SRX the best-selling Cadillac right now? It seems to be the most popular new Cadillac, based on what I see on the road.

No luxury brand can afford to be without one of these in its line-up.

Replies to this message:

gregg_vw (Jan 17, 2013 12:48 pm)
- keystonecarfan (Jan 17, 2013 12:59 pm)
  - robr2 (Jan 17, 2013 1:52 pm)
  - akirby (Jan 17, 2013 2:32 pm)

#3970 of 4170 Re: It's really sad! [keystonecarfan] by gregg_vw

Jan 17, 2013 (12:48 pm)

Replying to: keystonecarfan (Jan 17, 2013 10:07 am)

lincoln already has the MKX, which is a direct competitor to the SRX. however, the MKX does not sell very well. The MKC will definitely draw the attention of more consumers.

Replies to this message:

keystonecarfan (Jan 17, 2013 12:59 pm)
- robr2 (Jan 17, 2013 1:52 pm)
- akirby (Jan 17, 2013 2:32 pm)

#3971 of 4170 Re: It's really sad! [gregg_vw] by keystonecarfan

Jan 17, 2013 (12:59 pm)

Replying to: gregg_vw (Jan 17, 2013 12:48 pm)

I thought that the MKC will be a size smaller than the MKX. Are these two going to overlap? Or is the MKC going to replace the MKX?

Replies to this message:

robr2 (Jan 17, 2013 1:52 pm)
akirby (Jan 17, 2013 2:32 pm)

#3972 of 4170 Re: It's really sad! [keystonecarfan] by robr2

Jan 17, 2013 (1:52 pm)

Replying to: keystonecarfan (Jan 17, 2013 12:59 pm)

I thought that the MKC will be a size smaller than the MKX. Are these two going to overlap? Or is the MKC going to replace the MKX?

AFAIK, they will both be offered - compact vis a vis mid size 2 row CUV.

#3973 of 4170 Re: It's really sad! [keystonecarfan] by akirby

Jan 17, 2013 (2:32 pm)

Replying to: keystonecarfan (Jan 17, 2013 12:59 pm)

The SRX is smaller than the MKX and larger than the MKC. Much like the CTS was an in between vehicle which is now being replaced by a smaller ATS and a larger CTS.

Not sure if Caddy is planning to make any changes but if Lincoln makes the new MKX look like the MKC on a new platform with all the new Lincoln features I think it will be a great one two punch.

#3974 of 4170 Re: It's really sad! [akirby] by nvbanker

Jan 18, 2013 (11:55 am)

Replying to: akirby (Jan 14, 2013 2:41 pm)

You gotta build what the customers want to buy or you'll be out of business.

Exactly right. The Japanese, (Toyota for example), tried for a decade or two to "tell the stupid, fat, lazy Americans" that they didn't NEED large Pickups, and spawned the T-100, which was an embarrasing try at breaking into the F-150 market. Other than extreme Toyotaphiles, it didn't work. So, the Tundra was born, which was in the cabin, a shameless copy of the F-150 interior and dash, but also very cramped inside, short legroom, headroom, poor load ratings, tow ratings, initially no V-8. I had one, so I know. They tried to blow that body out a bit in about 04 and called it a "real full sized truck now" - which it wasn't, although a V-8 was finally offered. Finally realizing that they couldn't convince us of what we needed, and were going to have to actually compete for the light truck market, the overly large "Bulldog Tundra" was introduced at EXACTLY the wrong time, as our domestic light trucks were downsizing a bit for economy. It was a very poor strategic move on Toyota's part, and has failed them miserably to date. Toyotaphiles buy them, but it attracts very few domestic truck buyers. And, they still have no heavy duty trucks to sell us.

Nissan - different approach - they brought out the Titan(ic) big from the start with a large V-8, very thirsty large V-8, and were projected to KILL the dominance of the Ford the first year. It was a pretty good truck, but lacked options, and had some weaknesses, like poor brakes and weak suspension mounts, and had so many introductory defects that Nissan sent over a team of Japanese engineers to figure out what was wrong. So, it improved over the years, yet never even cracked the American market with sales. Personally, I liked it out of the gate, it fit the "fat lazy Americans" well, but sales are so miserable, it's not profitable. The Frontier, which is built on the Titan Platform, shortened up a smidge, is a great little truck, my personal favorite little truck, and sells well, so at least they got their engineering costs back on the platform through that.

My point, of course is, you can't MAKE your customers like your product because it's what they really need - you give them what they want to buy, or they'll buy it somewhere else. Only Japanese arrogance would presume otherwise.

To POST a message, please Sign In.

Forum Tools

Search Forums

Enter Keyword(s):

Browse by Category

Browse by Vehicle

Browse by Board

Browse by Topic

View All Topics

Learn More, Do More

Edmunds Community

Explore Edmunds