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Automotive News & Views Where Is Ford taking Lincoln?
3085 messages, Last post on Aug 17, 2009 at 7:46 AM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: bigo08 (Apr 26, 2009 1:24 am) The Zephyr and MKZ started out on the really low end but the '10 models have more standard equipment and have many improvements - along with higher prices. The MKS started at around $38,000 MSRP but a '10 Ecoboost model starts at $48,000 and easily tops $55,000. They have made the technology package and paddle shifters standard on all MKSs so the base price is up. They expect 35% of buyers to go for the more expensive Ecoboost. I think that estimate might be low. I think the "let's go after Buick" mentality is gone. I don't see Lincoln as viable in the high end class - Lexus LS, S-class Mercedes, etc. - yet. However, mid level soft luxury is a reasonable market for Lincoln. |
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Replying to: bigo08 (Apr 26, 2009 1:24 am)
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Replying to: nvbanker (Apr 26, 2009 1:07 pm) 
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I have often wondered why carmakers do that, esp when they have built up a name that is readuly associated with their brand... Acura Legend comes to mind for me, rather than RL...but Vigor was something they could throw away, IMO... I remember the Continental Series, and then I think it was either called the Continental Mark IV, or the Lincoln Mark IV... Hey, they never consulted me on UAW negotiations, so why start now??? |
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Replying to: euphonium (Apr 26, 2009 1:11 pm)
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Replying to: nvbanker (Apr 26, 2009 2:45 pm) However, I think the new Lincolns are basically still Ford's in fancy dress. The drivetrains are basically the same and the gussied up interior isn't all that different than a Ford top of the line model, but at thousands more in price.
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Replying to: berri (Apr 26, 2009 4:07 pm) |
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Replying to: berri (Apr 26, 2009 4:07 pm)
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when will an OHC V8 be available in the MKS? And w/o having to buy the "Ultimate" package to get it.
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Replying to: nvbanker (Apr 27, 2009 6:52 am) It doesn't make sense for Lincoln to have a unique platform until GRWD arrives. No need for multiple FWD/AWD platforms. It's coming, be patient.
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