Last post on Dec 07, 2013 at 9:04 PM
You are in the Automotive News & Views
What is this discussion about?
Lincoln Zephyr, Lincoln MKS, Lincoln MKX
#2904 of 4409 Re: 2006 [bigo08]
Apr 26, 2009 (7:27 am)
I think they are moving upmarket from where they were in 2006.
The Zephyr and MKZ started out on the really low end but the '10 models have more standard equipment and have many improvements - along with higher prices. The MKS started at around $38,000 MSRP but a '10 Ecoboost model starts at $48,000 and easily tops $55,000. They have made the technology package and paddle shifters standard on all MKSs so the base price is up. They expect 35% of buyers to go for the more expensive Ecoboost. I think that estimate might be low.
I think the "let's go after Buick" mentality is gone. I don't see Lincoln as viable in the high end class - Lexus LS, S-class Mercedes, etc. - yet. However, mid level soft luxury is a reasonable market for Lincoln.
#2905 of 4409 Re: 2006 [bigo08]
Apr 26, 2009 (1:07 pm)
I agree, Lincoln is coming back with at least a Low End Lexus goal for achievement. I drove Lincolns from 1 990 thru 2006 when I finally felt they still built a good car, but neglected the line so badly they had nothing left for me, and I went to Lexus. I still like to rent Lincolns when I travel, and my wife likes them, the MKS is somewhat tempting, but needs more motor and gawd, I wish they would get rid of the MK fetish! so stupid! bring back the Continental, Premier, Cosmopolitan & Mark PLEASE!
#2906 of 4409 Re: 2006 [nvbanker]
Apr 26, 2009 (1:11 pm)
Gee, I thought you were a lot younger than I.
Apr 26, 2009 (1:17 pm)
I have often wondered why carmakers do that, esp when they have built up a name that is readuly associated with their brand...
Acura Legend comes to mind for me, rather than RL...but Vigor was something they could throw away, IMO...
I remember the Continental Series, and then I think it was either called the Continental Mark IV, or the Lincoln Mark IV...
Hey, they never consulted me on UAW negotiations, so why start now???
#2908 of 4409 Re: 2006 [euphonium]
Apr 26, 2009 (2:45 pm)
Interesting how Honda still has an Accord, Toyota still has a Corolla, But someone decided Lincoln & Cadillac had to drop their brands for alphab et soup.
#2909 of 4409 Re: 2006 [nvbanker]
Apr 26, 2009 (4:07 pm)
I agree that alphabet monikers is generally a loser unless it is a cultural branding thing like for BMW.
However, I think the new Lincolns are basically still Ford's in fancy dress. The drivetrains are basically the same and the gussied up interior isn't all that different than a Ford top of the line model, but at thousands more in price.
#2910 of 4409 Re: 2006 [berri]
Apr 26, 2009 (5:05 pm)
I agree. the 10 MKZ was high on my short list; but to get it equiped the way I wanted I had to buy packages that contained a lot of things I didn't want. That boosted the sticker to over $$40,000, and it's not a $40,000 car whe compared to others in the marketplace. The Ford SEL is essentially the same car, except for the 3.5 vs the 3.0, & a much better value at $11,000 less.
#2911 of 4409 Re: 2006 [berri]
Apr 27, 2009 (6:52 am)
The Lincolns are still Fords underneath the skin. And therein lies the major weakness, but frankly, other than the Lincoln LS, they have always been platform shared. That's nothing new for Lincoln. The LS was platform shared as well, however, it went the reverse way, where the LS architecture was Jaguar derived, instead of Ford derived, so that made it quite the value - so much so that it was an unprofitable car at the Lincoln price point.
Apr 27, 2009 (8:11 am)
when will an OHC V8 be available in the MKS? And w/o having to buy the "Ultimate" package to get it.
#2913 of 4409 Re: 2006 [nvbanker]
Apr 27, 2009 (8:36 am)
To be more correct, the Jag Stype and Lincoln LS were co-developed at the same time on a common platform, rather than one being derived from the other.
It doesn't make sense for Lincoln to have a unique platform until GRWD arrives. No need for multiple FWD/AWD platforms. It's coming, be patient.