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#1 of 78 Should Smaller Japanese Merge: Subaru, Mitsubishi, Suzuki, Isuzu
Feb 20, 2006 (12:37 am)
Mitsubishi is in big trouble and slowely crawling its way back. Subaru is not doing all that well either. Isuzu has been a disaster. Suzuki is doing well for a couple of years but its future is uncertain. As individual companies they are too tiny to make a difference. Should they merge, consolidate to make a difference?
#2 of 78 Re: Should Smaller Japanese Merge: Subaru, Mitsubishi, Suzuki, Isuzu [stevekilburn]
Feb 20, 2006 (12:46 am)
I think they should merge with General Motors. They could share platforms and keep R&D costs down. I would love to see some of what GM has learned and what they've learned passed between each other. Hell Sabaru could help Saab out with it's AWD future and Mitsubishi could be a great segment for GM to get into the entry level market. Isuzu, could become a test market for diesel cars in the U.S. and Suzuki needs to make pocket rockets just like their state of the art motorcycles. My opinion, even though it's perhaps a wrong opinion. I just see some positives of a merge with a big corporation like GM who is also hurting and could use the R&D and diverse platforms of these manufactors. Isuzu is already owned by GM and yes needs some $$$$ pumped into them.
#3 of 78 GM doesnt want them
Feb 20, 2006 (12:57 am)
GM has already offloaded Subaru. It has its own huge healthcare and legacy problems. Besides GM is not good at dealing with insular Japanese Culture as its dealing with Subaru have shown.
In fact rumors suggest that after Subaru GM wants to unload Isuzu as well.
The US big 2, Ford and GM have lot on their hands already. Besides Ford has Mazda.
#4 of 78 Re: GM doesnt want them [stevekilburn]
Feb 20, 2006 (12:59 am)
Ok I can agree with that. I however would like Mitsubishi to stay alive. Perhaps DC could buy them ????
#5 of 78 Mitsubishi's Situation.
Feb 20, 2006 (1:01 am)
Mitsubishi Motors sold its first vehicle in the U.S. in 1981, and began building cars here in 1988 at its
manufacturing facility in Normal, Illinois. In 2002 Mitsubishi reached its peak selling 345,111 cars and trucks and in the process gained 2.1% market share.
But after that it has been a perilious freefall. Several Senior executives have left. Daimler has offloaded its stake (except in Fuso truck unit) and Mitsubishi is beset with problems.
#6 of 78 DC just offloaded them
Feb 20, 2006 (1:03 am)
DC could not make it happen. It had 37% share at one point. Now its zero.
#7 of 78 Re: DC just offloaded them [stevekilburn]
Feb 20, 2006 (1:05 am)
So basically they are dead.
Oh well, perhaps someone will step up and buy them ???? Maybe Toyota or Honda ???
#8 of 78 Mitsubishi sales numbers
Feb 20, 2006 (1:09 am)
2002 345111 market share 2.1% peak.
2005 123995 market share 0.73%. DISASTER.
#9 of 78 Re: Mitsubishi sales numbers [stevekilburn]
Feb 20, 2006 (1:11 am)
Well they really haven't had any desirable gotta have vehicles in years. Mitsubishi has kinda gotten bland.
P.S. I guess except for the Eclipse which isn't a runaway bride winner
#10 of 78 Re: DC just offloaded them [rockylee]
Feb 20, 2006 (1:12 am)
Unlike GM and Ford, both Toyota and Honda have avoided acquisition strategies. Aside from buying these smaller firms to keep at bay, I can't see why either company would bother changing that strategy just to acquire some minor brands with little or no potential. If VW wasn't having its own woes, I could see it attempting to eventually make a play for Subaru -- it has also been buying up smaller brands, and Subaru and VW have some similar appeal in North America -- but it's probably too cash-strapped at the moment to chase down new acquisitions.