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Hyundai Sonata: Prices Paid & Buying Experience

6610 messages,  Last post on Dec 03, 2009 at 8:47 PM

You are in the Hyundai Sonata Forum. Your Hosts are pat & karens

What is this discussion about? Hyundai Sonata, Sedan


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#6553 of 6610
Re: 2010 gls base quote [rossoneri] by wobbly_ears
Sep 16, 2009 (9:16 am)
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Replying to: rossoneri (Sep 16, 2009 8:14 am)

Greetings, fellow Houstonian!!
 
I am also with billward & suggest that you wait as long as you can. I'm also in the market for a Sonata for my wife but am not willing to pay the high price dealers want now.
 
Historically the rebates get larger towards the end of the year (Xmas, Thxgiving) as foot traffic is lowest during those months even in the best of times. I would be extremely surprised if the the rebates don't go up in Oct/Nov/Dec. Also, if you're financing, those are the times when they start the 0% financing offerings. You'd be saving a bundle.
 
I know you are worried that the trade-in bonus, college grad rebates etc. would expire at the end of this month. Only Hyundai knows if they would extend the offers next month as well. But as I said, I would be very very surprised if the rebates don't get larger in the next few months.
 
Right now, the dealers in Houston are not in a mood to offer good deals. Even used Sonatas (even former rentals) are not being discounted at the dealers. (For ex, dealers want 14k-15k for a used former rental 09 Sonata with 35-40k miles!! HA!!)
 
I know you've got the new car itch now. Fortune favors those with patience & the impatient become car dealer's lunch!
#6554 of 6610
Re: 2010 gls base quote [rossoneri] by dovid2
Sep 16, 2009 (9:33 am)
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Replying to: rossoneri (Sep 16, 2009 5:43 am)

Two things:
Since they want people to buy as soon as possible; all rebates run month-to-month. My experience is that they are almost always renewed or improved the next month.
 
Second, the new scam to watch out for in trade-ins is that dealers now offer you "what the bank will loan" someone else on your car. Which ignores the fact that most people will add their own money, especially on an older car. I would check several websites (I think Edmunds does that now, too) for what comparable cars are selling for, then deduct whatever you think is a fair profit and ask for the remainder. Don't be afraid to tell them you'll go elsewhere if you don't get a reasonable trade-in.
#6555 of 6610
Sonata 2009 by zfrayj
Sep 22, 2009 (11:01 am)
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I am planning to buy a Sonata 2009 before the end of this month. However, I found most of dear in VA don't have many 2009 models in stock. Pearson Hyundai in last week's Richmond Times says they have 80 New 2009 Hyundai SONATA in stock with price $13,950.00. That seems too good to be true.
Should I wait a little bit more for a 2010 model? Did anyone get a good deal in Sept.
#6556 of 6610
Re: Sonata 2009 [zfrayj] by james1982
Sep 22, 2009 (2:58 pm)
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Replying to: zfrayj (Sep 22, 2009 11:01 am)

zfrayj:
 
I drive by Pearson Hyundai everyday, and I can assure you: they have A LOT of 09 Sonatas! They probably have 80 on the lot.
 
I bought mine from Pearson in April for $14,500 OTD. I have the GLS PEP standard transmission. $13,950 isn't an outrageous figure - assuming it's for a GLS standard transmission. I thought they were very nice, and were willing to negotiate with me.
 
Of course, the longer you wait, the more room you have to negotiate. $14,500 in April was a great deal at the time. $13,950 is a great deal now. Who knows, in December, the price could be $12,950.
 
The longer you wait, the stronger your position.
 
I hope that information helps. Let us know what you decide to do. Happy buying.
#6557 of 6610
Re: Sonata 2009 [james1982] by zfrayj
Sep 22, 2009 (3:12 pm)
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Replying to: james1982 (Sep 22, 2009 2:58 pm)

James:
 
Thanks a lot!
 
Called them. They asked $17500 OTD for a white color GLS AT and $19700 OTD for a silver GLS with PEP (sunroof). Seems much different from their advertisement. Not sure how much room I could have to negotiate with them when I go to the dealership.
#6558 of 6610
Re: Sonata 2009 [zfrayj] by billward
Sep 23, 2009 (4:28 am)
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Replying to: zfrayj (Sep 22, 2009 3:12 pm)

Talk about bait and switch!
 
I live in Virginia Beach, but I bought my 2009 at West Broad; you could try them and see. You could also go in to Piersons with the advertisement, and see what the deal is.
#6559 of 6610
Re: Sonata 2009 [billward] by james1982
Sep 23, 2009 (3:04 pm)
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Replying to: billward (Sep 23, 2009 4:28 am)

zfrayj:
 
That price seems a little high to me. Who knows, you may have better luck at the dealership in person. When I was looking to buy the 09 Sonata, the salesman asked: "What do I have to do to get you in this car right now?" I told him "I want $14,500 OTD, and don't counter-offer me - if you want me to sign today, that's what I want. Otherwise, I come back in a few weeks."
 
You may have some luck if you go that route. Most salesmen know that once you leave, odds are that you won't come back any time soon.
 
Like billward suggested, you may want to check out West Broad Hyundai as well. I bought a '07 Santa Fe from them a few years ago. They were very nice. Their dealership is only maybe 1/3 of the size of Pearson's.
 
Another thing that you definitely have working in your favor is that there are two Hyundai dealerships relatively close to each other. Pearson hates losing business to West Broad and vice versa.
 
So, my suggestion is this: when you go to either dealship, make sure you drop the line "Well, I'm going to drive over to Pearson/West Broad to see what they can offer me". Works every time!
 
Let us know how it works out.
#6560 of 6610
Re: Sonata 2009 [james1982] by zfrayj
Sep 23, 2009 (5:09 pm)
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Replying to: james1982 (Sep 23, 2009 3:04 pm)

James,
 
Thanks again.
 
Will go to both dealerships this week. Let's see my luck with Sonata 09...
#6561 of 6610
Are "employee prices" a big discount? by cardozo
Sep 24, 2009 (11:41 am)
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A local dealer (Advantage Hyundai in Long Island, New York) is advertising that they are having an "end of summer employee pricing sale" this weekend during which "the sales managers at Advantage Hyundai have been authorized to sell any new vehicle at prices normally reserved for their employees!" Is there any way to figure out what employees normally pay for a Sonata GLS? Is it really significantly better than invoice or is this just a marketing scam / bait and switch?
 
Here's the email I received:
 
To show our appreciation to our loyal customers, we are bringing back Employee Pricing! We know that low pricing sells cars. . . and Employee Pricing sells even more cars. So, if prices are going to be cut, we want to do it for loyal customers.
 
We are pleased to offer you, as a loyal customer, an unprecedented opportunity to save during this Employee Pricing Sale. The sales managers at Advantage Hyundai have been authorized to sell any new vehicle at prices normally reserved for their employees! This means that you can buy any new Hyundai product and receive this discount. Prices are below market value and will not be advertised to the general public. You can save thousands!
 
Furthermore, here is the greatest news of all! On top of Advantage Hyundai's low pricing and financing incentives as low as 1.9% APR on select 2010 models, you may be eligible for discounts and factory rebates up to $7,000 off. Rest assured, we want to make sure you receive every available incentive offered for which you are eligible. The bottom line is, between this Employee Pricing Sale and Advantage Hyundai's Customer Loyalty Offer there has never been a better time to buy a new vehicle during our "End of Summer Event"!!!
#6562 of 6610
Re: Are "employee prices" a big discount? [cardozo] by kyfdx HOST
Sep 24, 2009 (3:21 pm)
Reply

Replying to: cardozo (Sep 24, 2009 11:41 am)

It's just an advertising flyer... It means the same thing as when they hang a big sign outside that says:
 
SALE

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