Last post on Nov 25, 2013 at 8:48 PM
You are in the Ford Focus
What is this discussion about?
Ford Focus, Ford Focus SVT, Coupe, Hatchback, Sedan, Wagon
#399 of 498 Re: Went to the dealer [kam327]
Mar 23, 2012 (5:13 am)
kam, you hit the nail on the head. Manufacturers do not mark up their cars above MSRP. Why would they when they could just raise MSRP to begin with? Dealers are the ones who mark up the cars.
IMO, regardless of make or demand, if I saw an ADM (Additional Dealer Markup) sticker on a car I'd point it out to the salesperson, laugh, turn around, and leave. No car is worth more than list price.
#400 of 498 Re: Went to the dealer [steveaspesi]
Mar 23, 2012 (11:29 am)
If that's Sunnyvale, CA, I used to live there and the average income is over 100k...they're looking for well-to-do engineers who are not car-savvy. But there are plenty of other options for Ford in the area.
In any case, out here in Minnesota I just bought a Focus Titanium for about $3000 under sticker at a no-haggle dealership in the Twin Cities. Love it. About half our dealerships here have gone to no haggle, and pricing is getting more aggressive as the no-haggle marketplace starts to price itself more dynamically.
#401 of 498 Re: Went to the dealer [mndriver72]
Mar 26, 2012 (6:58 am)
"In any case, out here in Minnesota I just bought a Focus Titanium for about $3000 under sticker at a no-haggle dealership in the Twin Cities."
Gotta say I don't understand the concept of "no haggle." If a dealer is advertising a car for a certain price I can guarantee you there is some profit in there and therefore some room to haggle, or at least to try. Many dealers will sell at invoice or even below in certain circumstances, such as the end of the month and they're trying to meet a sales target.
Did you finance with Ford and therefore get $2,000 in rebates? If so then the dealer effectively sold it to you for $1,000 under sticker and they probably made $1,200 on the deal including dealer holdback, plus whatever other volume incentives they were shooting for.
#402 of 498 Re: Went to the dealer [kam327]
Mar 26, 2012 (7:44 am)
When a dealer makes a profit on a car selling below invoice, and they do, it tells you there's all kinds of incentives you may or may not know about.
when a dealer negotiates from MSRP down - they stand to make a nice profit.
when a dealer negotiates with a mark up of 15% over MSRP, it's just rediculous - because Ford and GM are kings of making a mockery of MSRP.
There are so many ads in the paper from Ford and GM that never mention price, but will loudly pump "deals" that state $5,000 off MSRP!!! on every......in stock. That's enough to tell me that not only is dealer mark up a joke but so to is MSRP.
#403 of 498 Re: Went to the dealer [kam327]
Mar 27, 2012 (8:04 am)
Yep. Always, always haggle. Even the places that famously claim (or claimed) "no haggle" would be willing to wheel and deal at the right time of the month, on the right vehicle.
In years past, I negotiated discounts at Saturn dealerships and at CarMax, both of whom claim(ed) to be "no haggle."
Don't believe it!
#404 of 498 Re: Went to the dealer [steveaspesi]
Mar 30, 2012 (7:56 am)
I just bought a focus titanium with all options except the sport package and parking package. Dealer was "no haggle" and their pricing method seemed to be to start with invoice and subtract incentives off of that. So obviously invoice prices are drastically inflated.
There was a small additional discount below invoice, but basically the price was invoice minus incentives, which for me were about $1500.
This was in the Minneapolis area in March 2012.
#405 of 498 Re: Went to the dealer [mndriver72]
Mar 30, 2012 (8:19 am)
Starting at dealer invoice is always good. Holdback for a loaded Titanium is around $800 so that's one place the dealer is getting money on the sale. Did they charge you a "dealer fee" or whatever name they gave it, usually $500-$600? That's another profit center. I look for the dealers that don't charge such a fee, which are few and far between.
#406 of 498 Re: Went to the dealer [mndriver72]
Apr 05, 2012 (7:16 pm)
Hey mndriver72, I'm looking for about the same trim in Minneapolis. Do you mind saying which dealers you looked at and got such a good deal?
Apr 21, 2012 (12:09 am)
I got my new Focus SE, with 203A and Auto for the TMV(R) price. And my trade in was spot on with TMV too.
I refer Edmunds TMV to others looking for prices.