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Last post on May 06, 2013 at 12:09 PM
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Ford Focus Forum.
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Ford Focus, Ford Focus SVT, Coupe, Hatchback, Sedan, Wagon
#393 of 471 $2000 cash back beyond 4/2?
by erzeszut
Mar 13, 2012 (5:34 pm)
Hi--
Does anyone know, or have a best guess, as to whether the current Ford $2000 cash back on the Focus will be extended past 4/2? I have a Civic coming off lease in late April, and would like to delay my new purchase as late as possible. But of course I don't want to lose the $2000 offer.
I know Ford won't really say, and salesmen won't give me any hints, of course. But is there any historical evidence -- for example, does Ford tend to have their best offers in Feb/Mar, and then they dry up in April?
Any insights appreciated.
Mar 15, 2012 (10:45 am)
just kicking the tires and looking at the colors in person. Of course I get a salesman assigned to me. He was nice enough to answer some questions but when I said no thanks to a test drive, he left to get me a brochure and his business card. Instead, out comes the closer? This guy really wanted me to test drive the thing even though I politely said I have to run. I never did get offered a brochure and the guy wants MY phone number in case I have questions. HaHa
with that said these guys had dealer mark up of $2,900 on all their new focuses!
Sunnyvale Ford = home of the $2,900 dealer mark up
I realize they probably aren't getting that, but from a starting point in negotiating it's just rediculous.
My impression of the focus was so so - the reviews seemed better than what I saw in person.
The car salesman being as pushy as they were is just a huge turn off.
#395 of 471 Re: $2000 cash back beyond 4/2? [erzeszut]
by kam327
Mar 16, 2012 (9:23 am)
Don't know, but might make sense to look into buying the Focus by 4/2 anyway and just have two cars for 2-3 weeks until you turn the Civic in. Worst case is probably just having to pay insurance for 2 cars during that short time. First payments on car loans are usually a month after taking delivery so you wouldn't necessarily be doubling up car payments that month.
Or see if you can turn the Civic in a few weeks early. Whatever nominal charge there is would be worth it so you don't miss out on the $2,000 rebate.
#396 of 471 Re: Went to the dealer [steveaspesi]
by kam327
Mar 16, 2012 (9:25 am)
That is outrageous! There must be at least 1 more Ford dealer within 50 miles of you. Go there. These guys obviously don't want to do business. Most people are getting their Focus's for at least $1,000 under sticker (not including the rebate) so you'd be paying almost $3,000 above market at this dealership.
Hilarious!
#397 of 471 Re: Went to the dealer [kam327]
by steveaspesi
Mar 17, 2012 (10:28 pm)
I can see the ads in the paper with all the discounts for the focus - but car dealers are always praying for the uninformed buyer to show up with check book in hand. It's very old school to have dealer mark up on a window sticker this day and age. It's also a weird game of sharades when you point out the $2,900 dealer mark up and ask "what's up with that?" and they think you're ready to buy because you brought up the price.
Even the Hundai Elantra doesn't put a mark up on their cars - and they are in demand big time.
#398 of 471 Re: Went to the dealer [steveaspesi]
by kam327
Mar 20, 2012 (10:59 am)
"Even the Hundai Elantra doesn't put a mark up on their cars - and they are in demand big time. "
In my area dealers are putting big markups on both the Elantra and Civic. Don't know if they're getting that markup. The Honda dealer also puts several thousand dollars worth of dealer add-ons to every car on the lot (e.g. pinstrips, mudflaps, and other useless crap) that is supposedly non-negotiable. Ridiculous.
#399 of 471 Re: Went to the dealer [kam327]
by fushigi
Mar 23, 2012 (6:13 am)
kam, you hit the nail on the head. Manufacturers do not mark up their cars above MSRP. Why would they when they could just raise MSRP to begin with? Dealers are the ones who mark up the cars.
IMO, regardless of make or demand, if I saw an ADM (Additional Dealer Markup) sticker on a car I'd point it out to the salesperson, laugh, turn around, and leave. No car is worth more than list price.
#400 of 471 Re: Went to the dealer [steveaspesi]
by mndriver72
Mar 23, 2012 (12:29 pm)
If that's Sunnyvale, CA, I used to live there and the average income is over 100k...they're looking for well-to-do engineers who are not car-savvy. But there are plenty of other options for Ford in the area.
In any case, out here in Minnesota I just bought a Focus Titanium for about $3000 under sticker at a no-haggle dealership in the Twin Cities. Love it. About half our dealerships here have gone to no haggle, and pricing is getting more aggressive as the no-haggle marketplace starts to price itself more dynamically.
#401 of 471 Re: Went to the dealer [mndriver72]
by kam327
Mar 26, 2012 (7:58 am)
"In any case, out here in Minnesota I just bought a Focus Titanium for about $3000 under sticker at a no-haggle dealership in the Twin Cities."
Gotta say I don't understand the concept of "no haggle." If a dealer is advertising a car for a certain price I can guarantee you there is some profit in there and therefore some room to haggle, or at least to try. Many dealers will sell at invoice or even below in certain circumstances, such as the end of the month and they're trying to meet a sales target.
Did you finance with Ford and therefore get $2,000 in rebates? If so then the dealer effectively sold it to you for $1,000 under sticker and they probably made $1,200 on the deal including dealer holdback, plus whatever other volume incentives they were shooting for.
Always Haggle!
#402 of 471 Re: Went to the dealer [kam327]
by steveaspesi
Mar 26, 2012 (8:44 am)
When a dealer makes a profit on a car selling below invoice, and they do, it tells you there's all kinds of incentives you may or may not know about.
when a dealer negotiates from MSRP down - they stand to make a nice profit.
when a dealer negotiates with a mark up of 15% over MSRP, it's just rediculous - because Ford and GM are kings of making a mockery of MSRP.
There are so many ads in the paper from Ford and GM that never mention price, but will loudly pump "deals" that state $5,000 off MSRP!!! on every......in stock. That's enough to tell me that not only is dealer mark up a joke but so to is MSRP.