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Smart Shopper Stories from the Sales Frontlines
47909 messages, Last post on Nov 26, 2009 at 9:59 AM
You are in the Smart Shopper Forum. Your Hosts are kirstie_h & tidester
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A little while ago my wife pulled me away from my important work of scanning used car listings to watch Dr. Phil. She saw the "are you crazy?" look on my face and said: "You'll like this, it's about car buying". I almost knocked her down trying to get to the TV. It seems Dr. Phil was doing a show on negotiating. In this segment he was talking about how women are afraid to negotiate the price of a car. He interviewed a number of women who said they were uncomfortable asking for a lower price because they didn't want to hurt the salesman's feelings or that they thought MSRP was the price they were supose to pay. Dr. Phil then took a woman to the famous Tobin Dodge (King of Cars). Her name was Kirstie (do I smell an Edmunds plant?) . First they let a man go in and negotiate. He did the typical things : he did his research so he knew what the price should be, he got them to install a bunch of free options and at the end he got some free oil changes. Then they sent Kirstie in and she basicly took whatever Chop said she should. He had to tell her about the rebates and that the car and been advertised for $2K less than she agreed to. She was such a good sport about it all that Chop GAVE her the car for free in the end. I found the show was kind of insulting to women. Dr. Phil even got one woman to say: "I think we women should just hire a man to do all the car buying" (are you listening GG?). Certainly the women I've talked to on Edmunds are not this clueless. Do you salespeople run into this kind of customer often? I bet there are a lot of men who don't do their homework either. |
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Replying to: driver100 (Nov 11, 2009 1:09 pm) We realize that you can't be perfect all of the time.    Richard
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Replying to: houdini1 (Nov 11, 2009 1:25 pm) Curious which movie that could be though...do you or jm know the title, it sounds like fun. Here is a list of Randy Quaid movies, but I don't think it could be one of these, unless it is Christmas Vacation. Randy Quaid Movies
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Replying to: oldfarmer50 (Nov 11, 2009 3:03 pm) I'd probably go postal if I were forced to buy a car at Tobin. I wonder how his biz is holding up? Vegas tourism is WAY DOWN. Add to that, Chrysler/Dodge's woes...on top of that, the general malaise with most of the auto industry. This was several years ago, but I took a passing interest in buying a Subie WRX when they first hit these shores several years ago. There were only two Subaru dealers in town, at the time. Both wanted MSRP for those cars. Nice cars. Neither dealer would budge. By the time they were willing to budge, one of them contacted me and asked if I was still interested in a WRX at a discount. Problem there, it was 18 months after I had visited them.
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Replying to: houdini1 (Nov 11, 2009 1:04 pm)  Richard |
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Replying to: richard64 (Nov 11, 2009 3:16 pm) Why not, I always tell my wife that I am!
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Replying to: graphicguy (Nov 11, 2009 3:19 pm)  Richard |
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Replying to: houdini1 (Nov 11, 2009 1:04 pm) I am proud of you too. You got the car for an excellent price, everyone came out ahead, the dealer will survive another day, no clobbered baby seals. It's a win (you), win (your son), win (dealer), how often does that happen?
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Replying to: driver100 (Nov 11, 2009 3:19 pm) Richard |
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Replying to: driver100 (Nov 11, 2009 3:24 pm) |
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Smart Shopper Stories from the Sales Frontlines
