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Smart Shopper Stories from the Sales Frontlines
47840 messages, Last post on Nov 23, 2009 at 7:25 AM
You are in the Smart Shopper Forum. Your Hosts are kirstie_h & tidester
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Replying to: nyccarguy (Nov 10, 2009 8:37 pm) We taught our son the same thing. When he was about 4 years old I'd take him to our BMW dealer and he would go to the kiosk with the touch screen and "build" new Bimmers to order. I think he actually helped close a couple of deals... |
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Replying to: nthe (Nov 10, 2009 3:48 pm) More than anything, it is simply disapointing. Just shows that mentality of treating customers like marks rather than true assets is alive and well. I may understand why in this case (good product in good demand - at least until recently), but then don't act surprised and hurt when people can't wait to turn tables on you and demand unreasonable discounts just because the market tanked. At that point I'm out of any sympathy to the poor dealer who can't make it and sells below cost.
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Replying to: explorerx4 (Nov 10, 2009 3:07 pm) You are right about the one shot deal for that SM. Their used car operation was somewhat separate from new cars and he was the used car SM. He knew that he would probably never see us again. That is probably how "used car salesmen" have gotten a bad name over the years. The guys from the new car operation who handled the F&I and customer relations, etc. could not have been nicer.
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Replying to: nyccarguy (Nov 10, 2009 8:37 pm)  
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Replying to: verdugo (Nov 10, 2009 5:36 pm) My Chrysler dealer didn't have any ADMs but the sticker prices were out of sight. I saw Dodge pick-ups with $40K price tags on them. I can't see paying that much to haul veggies. They must be for those rich suburban farmers. 
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Replying to: british_rover (Nov 10, 2009 6:41 pm) Did they get "lost"? Did you help to lose them?
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Replying to: oldfarmer50 (Nov 11, 2009 7:36 am) |
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Replying to: nyccarguy (Nov 10, 2009 8:37 pm) Oh, sure, but it's MUCH more reasonable once you've negotiated your share of the holdback.... 
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Replying to: snakeweasel (Nov 07, 2009 2:51 pm) As for full boat... I've said it before & I'll say it again. When I was selling Subaru, I sold lots of cars at MSRP & the customers knew they were paying MSRP. I'd say somewhere between 40% - 50% of my business was MSRP. These were not STI models or hot cars either... just run of the mill Outbacks and Foresters. I was honest with every customer & started every negotiation at MSRP. The product was worth every penny of MSRP & for those that thought it wasn't, my dealership provided a level of service that was second to none. The dealership where I worked was a really small one in a rural area with a good team of people both working there and buying there. If the customers wanted a better price, we certainly would negotiate in a no non-sense way. We would usually bring out the invoice & show it to them & ask what they thought was fair (Usually "split the difference"). I miss my Subaru customers. If I ever go back into the car business - that dealership is the first place I'd go. |
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Replying to: dtezla (Nov 11, 2009 10:30 am) The last couple of years have really changed things.
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