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Smart Shopper Stories from the Sales Frontlines
47811 messages, Last post on Nov 21, 2009 at 8:49 PM
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Replying to: oldfarmer50 (Nov 10, 2009 3:32 pm) Went by dealershi today for oil change (coupon for $19). They had a Wrangler Unlimited fully loaded (Rubicon). MSRP $36K. Next to sticker, there was a smaller once that said "Additional mark up $2,000." No fancy wheels, no protection package, nothing. Pure mark up. I laughed and walked away.
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Replying to: snakeweasel (Nov 10, 2009 4:47 pm) LOL The baby seal outfit.
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Replying to: snakeweasel (Nov 10, 2009 4:44 pm)
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Replying to: lrguy44 (Nov 10, 2009 5:45 pm) |
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Replying to: nthe (Nov 10, 2009 3:03 pm) Uh uh, MSRP is Manufacturers SUGGESTED Retail Price which means nothing if no one really sells at that price. You car guys can use it as a guide, but it doesn't mean much if almost know one pays it. In fact, the government would probably go after all the car dealers if they all banned together and only charged MSRP. I like that dealer that has the prices on the windshield, and charge $400 over cost. I could live with that. Sounds fair all around. I guess they will make more on the options as well.
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Replying to: isellhondas (Nov 09, 2009 2:52 pm) Like many car shows most of the factories pulled out of our area car show. We brought all our own cars to the show. We were providing all the cars for two brands, we are the only company that sells those brands that are attending the show, and for the last brand we were going to share space with the other large autogroup that sales that brand in the area. That was the plan from the very beginning. For years our two stores have worked the auto show together and it has never been a problem but the factory always brought the cars. So a few days before the show was supposed to start the second store says that they are going to be providing all of the cars for the one brand as they have a special promotion going on. They are going to be giving a TV away and some other stuff and don't want to confuse people. This obviously makes the owner very upset as he had already spent weeks working with the other store to make sure everything was shared. Eventually he calmed down but he still wanted to bring one of those models into the show just to poke and prod them. We brought the one car in plus a few cars for the other two brands we were representing. Since we had four cars with three different brands pushed into a very tight space we had a lot more traffic. Since I had sold all of those brands new I could answer questions about all of them. It infuriated the guys in the booth next door to us. They were all giving us the evil eye and it was great. If they had just stuck to the original agreement then there never would have been a problem. Oh and there was no TV give away on their side. They had a TV set up but there were no entry forms anywhere to be seen.
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I give you lots of credit for working the autoshow. I always tell my 3 year-old that this is somebody else's car and we have to treat it with respect, that means no climbing on the seats & no feet on the seats. You should have seen how exceptionally well behaved he was at our local PORSCHE dealer for the launch of the new Panamera (one Panamera had a $96K MSRP & the other had a $118K MSRP!)
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Replying to: nyccarguy (Nov 10, 2009 8:37 pm) We taught our son the same thing. When he was about 4 years old I'd take him to our BMW dealer and he would go to the kiosk with the touch screen and "build" new Bimmers to order. I think he actually helped close a couple of deals... |
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Replying to: nthe (Nov 10, 2009 3:48 pm) More than anything, it is simply disapointing. Just shows that mentality of treating customers like marks rather than true assets is alive and well. I may understand why in this case (good product in good demand - at least until recently), but then don't act surprised and hurt when people can't wait to turn tables on you and demand unreasonable discounts just because the market tanked. At that point I'm out of any sympathy to the poor dealer who can't make it and sells below cost.
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Replying to: explorerx4 (Nov 10, 2009 3:07 pm) You are right about the one shot deal for that SM. Their used car operation was somewhat separate from new cars and he was the used car SM. He knew that he would probably never see us again. That is probably how "used car salesmen" have gotten a bad name over the years. The guys from the new car operation who handled the F&I and customer relations, etc. could not have been nicer.
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