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Stories from the Sales Frontlines

47862 messages,  Last post on Nov 23, 2009 at 7:49 PM

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What is this discussion about? Car Buying


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#47284 of 47862
Re: MSRP or not MSRP? [bolivar] by dino001
Nov 09, 2009 (9:04 am)
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Replying to: bolivar (Nov 09, 2009 2:00 am)

Isn't Texas Gulf States rather than SW? Gulf States is basically SET for Texas (and what else) - exactly the same practices. Wouldn't be surprised if it was the same people.
 
Another case of "I care what I can see", which is profits from the sales that were made, not losses on those customers who went elsewhere cause they couldn't stand it.
#47285 of 47862
Re: Paying "full boat" [verdugo] by mikefm58
Nov 09, 2009 (9:12 am)
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Replying to: verdugo (Nov 08, 2009 8:17 pm)

Whatever happenned to Bobst?
#47286 of 47862
Re: Paying "full boat" [driver100] by jimbres
Nov 09, 2009 (9:34 am)
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Replying to: driver100 (Nov 09, 2009 6:12 am)

The bully, cry baby, tantrum throwing bobst gets all the attention.......
 
Bobst wasn't that kind of guy. He was, as I recall, unfailingly soft-spoken & polite. He disliked unpleasantness & he felt that his particular approach made buying cars relatively painless for both sides.
 
When he walked into a dealership, he knew exactly what he wanted to buy & how much he wanted to pay for it. All he wanted from the sales staff was a simple "yes" or "no" to the price that he offered to pay. If the answer was "no", Bobst would shake hands, wish everyone a good day & leave. He was as far from a bully, cry baby or tantrum thrower as a person could be. He hated rudeness & raised voices.
 
I'm not sure if I agree with his approach, but it could work for someone who dislikes haggling.
#47287 of 47862
Reply to post above by driver100
Nov 09, 2009 (9:51 am)
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If the answer was "no", Bobst would shake hands, wish everyone a good day & leave
 
My mistake, I wasn't around at the time of the Great Bobst, so that was my impression. But, I have to agree with him, if you want to do a sale as painlessly as possible, it is a great method. Once again, most people are intelligent enough to know phony MSRP's, why not just get on with the final negotiations.
#47288 of 47862
Re: Paying "full boat" [mikefm58] by jmonroe
Nov 09, 2009 (10:22 am)
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Replying to: mikefm58 (Nov 09, 2009 9:12 am)

Whatever happenned to Bobst?
 
You haven't heard?
 
He finally ran into a dealer that made a baby seal out of him.
 
jmonroe
#47289 of 47862
Re: Paying "full boat" [driver100] by boomchek
Nov 09, 2009 (10:31 am)
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Replying to: driver100 (Nov 09, 2009 6:12 am)

Keep in mind, the ones who make an offer to buy today aren't just doing so for the thrill or fun of it or to test the waters. They ARE ready to buy, and usually whip out their credit card with their offers to show it.
#47290 of 47862
Re: Question for boomer???? [driver100] by boomchek
Nov 09, 2009 (10:32 am)
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Replying to: driver100 (Nov 09, 2009 8:58 am)

Sure you can pay that price. We have those models in stock. All day long!!!
 
The Caravans and the Rams are our best sellers right now and have always been.
#47291 of 47862
Re: Paying "full boat" [jmonroe] by isellhondas
Nov 09, 2009 (12:45 pm)
Reply

Replying to: jmonroe (Nov 09, 2009 10:22 am)

Whatever happened to Bobst?
 
I hope he's staying healthy because he's a good guy.
 
Like me, he go's back to the beginning fo these forums when they started in 1996 or 1997.
 
I suspect he simply got bored and left like so many others have.
 
Once before, he suddenly surfaced after being gone a long itme but not this long. I think it's been years now.
 
Soimeone tick him off?
#47292 of 47862
Re: Paying "full boat" [boomchek] by driver100
Nov 09, 2009 (1:22 pm)
Reply

Replying to: boomchek (Nov 09, 2009 10:31 am)

Keep in mind, the ones who make an offer to buy today aren't just doing so for the thrill or fun of it
 
I know there are experts that have worked all this out, the best method to hook a buyer. But, I think things have changed but the car dealers are still selling cars like they did 20 years ago...except now there is the internet which makes it even more important for car dealers to check their selling methods.
 
People don't trust government, politicians, or almost anything any more. So, when a salesperson says the price of that car is MSRP, I think you lose points on being trustworthy in the eyes of the buyer (this is different than saying you are dishonest-it is a perception thing, and trust has to be won very quickly).
 
I know I have left when told the price was full list, or the dealer will knock off just a few hundred dollars. I feel the dealer thinks I am not knowledgeable, or isn't willing to negotiate.
We were considering an Audi for my wife and this is what happened at the first dealer:
 I said we were just doing our preliminary work, so I just needed to know how much the car was. He gave me MSRP and he was very nice and I am sure I could negotiate. I would have gone back to him.
Then we went to the 2nd dealer:
We went for a test drive and the salesman said the price would be about $4000 less than MSRP - without any dancing. I was impressed and would have bought the car...it was close, but my wife liked another car more. I really liked the fact the 2nd dealer gave me a really good hassle free reduced price. Though I liked the first salesman a little better, I think I would come to a price faster and easier with the second salesman, so that's where I would have bought.
 
By the way, the 2nd salesman was a smoker, and though it isn't a big issue personally, I have noticed that salesman who smoke sometimes can't be found, because they are off on a back lot or someplace trying to get a cigaret in between customers.
 
I haven't got an answer yet, "How Many Cars are Sold at full MSRP?" My guess, when we eliminate the hot sellers and the rare models would be less than 3%.
#47293 of 47862
Re: Paying "full boat" [driver100] by lrguy44
Nov 09, 2009 (1:35 pm)
Reply

Replying to: driver100 (Nov 09, 2009 1:22 pm)

Driver - price doesn't mean a single thing until you are ready to buy the car. Most people who enter the dealership want to touch, feel, drive and see if the model, features etc. fit what they desire. If asked a price, I will say the list price is $xxxxx and if this is the car you decide upon I will work with you all I can. In 16 years I have never lost a customer by not offering a discounted price before they have landed on the car they want. The only time I may work numbers before the car choice is if a customer is way upside down and I need a buy bid on the trade or if they are credit challenged. In that case we need to see what, if anything can be done to help them.

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