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Smart Shopper Stories from the Sales Frontlines
47883 messages, Last post on Nov 24, 2009 at 8:01 PM
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Replying to: mikefm58 (Nov 08, 2009 6:11 pm) I might not have gotten the exact words he used, but the approach I listed is the same you listed.
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Replying to: verdugo (Nov 08, 2009 8:15 pm) I'm still astonished at seeing the add-on leather on a model that did not come with leather. Thousands of dollars of add-ons on a Camry. If you go a few miles, you are in another state, which is not in the SW region, and there is none of this distributor add-on crap and Toyotas are hundreds and thousands cheaper without them. Even my elderly neighbor lady (mid-80's) was talking about a new Toyota for herself, and she knew she would go to Kansas to save a lot. I was very surprised about her knowing this. But, she goes daily to an elder club, and these people know everything that's going on in town.
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Replying to: deltheking (Nov 08, 2009 7:35 pm) Hope someone gets back to you. If there aren't any car shows I would suggest the Ford Museum. Last time I was there was 20 years ago, but I'd like to go again...it siworth seeing. |
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Replying to: deltheking (Nov 08, 2009 7:35 pm) I know the NY auto show is in April at the Javits center, the Detroit show is usually in January. |
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Replying to: boomchek (Nov 08, 2009 7:43 pm) That's how most business is run. The bully, cry baby, tantrum throwing bobst gets all the attention.......while the descent customer who just wants a reasonable price up front has to go through all the hoops. That is why I think the whole sales process should be reviewed. Give a fair price from the start, and you will keep more potential customers. I think there is a fear that if salespeople start at a realistic number the final number will be even lower. I am not so sure that will happen. It would be worth taking the next 6 ups and see what happens. It might work and it might not. You can only increase business if you try something new, business just doesn't magically prosper when you keep doing the same thing over and over......as they said in my entrepeneur course, "If you only do what you always do - you will only get what you always got". Think about it.......if nothing changes, how will sales increase? It won't be because you're a nice guy!
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Replying to: richard64 (Nov 08, 2009 12:15 pm) Well said. Actually, having used this many years to help break down the "dealership fear" people have walking in, I have found that affordable to them means meeting their car budget expectations. Everyone comes in with a price or payment they want to achieve. That is what is affordable. My job as part of meeting their wants and needs is to meet those expectations. True, most people pay more for a variety of reasons including a different model, more options, they forgot about taxes, etc. But invariably affordable to them has meant the car budget. Even people of wealth who walk into the store have a budget for the new car and to them that is what is affordable. |
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Replying to: verdugo (Nov 08, 2009 8:15 pm) That’s exactly what I asked a couple years ago here on this forum when I was introduced to this SET thing. I don’t know about most but I’d have to fall in love with something else or do as ‘bolivar’s’ neighbor is thinking of doing; go out of state. If prices are hundreds more and approaching a grand, it would be worth it. Aside from SET in Florida, you have the ridiculous DOC fees, so that’s a double whammy in Florida when buying a Toyota. My Brother didn’t like it so he did something about it. I mentioned this a while back that my Brother, who lives in Delray Beach, couldn’t come to terms when he was going to turn in his leased Solara convertible at the end of ’07. He leased that car in the Burgh area in ‘04 and drove it down to Florida before he moved there permanently. He was thinking of getting another one but the SET thing turned him off. So he decides to fall in love with an ‘08 Sebring hardtop and when the negotiating broke down with that car due to the DOC fees and the general snake pit atmosphere of buying in south Florida, he decided to visit a dealer in the Burgh area when he was going to be visiting during the holidays at the end of December ’07. The local guy up here had several and was willing to deal so he bought. He was still going to come out ahead even after he looked in to one of these places that do this car delivery thing. It turned out he did better than that when our nephew said, “if you buy me a ticket home on one of those cheapy fare deals and I can stay a week to thaw out my bones, I’ll drive it down for you at the end of January”. Some guys have all the luck.  jmonroe |
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Replying to: driver100 (Nov 09, 2009 6:12 am) I have to disagree with you on this one ‘driver’. I can’t believe I’m in the car biz guys corner on this one. This REALLY hurts me.  Since my experience with starting out with the internet approach, when I bought in ’05 and ’06, showed me that the dealers internet price was a good “starting point”, I figured that would apply when I looked at the internet price of the dealer I bought the Genny from in March. So, I tried to get him to lower that price. NO luck this time he wouldn’t budge and because I felt he had a very good price we did the deal. Like I’ve mentioned before, I bumped him up $600 on my trade but he had a good price as advertised for his car. I also use the approach…”if you don’t ask you don’t get”. It’s just the way the car biz works (both sides). jmonroe
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There are ads running nationally (Canada) for a Dodge Caravan. Freight adds $1400, Prep $699 (bit excessive) air tax $100. Adds up to about $22,000. Seems like a pretty good value. My question is, what are the chances you would actually pay that price and drive out the door....no haggle - no hassle. 2010 DODGE GR CARAVAN CANADIAN VALUE PKG $88 WKLY TAX INCLUDED Price: MSRP $29,995 Sale Price $17,999 Payment: $130* Body Style: Minivan Fuel Type: Flexible Fuel Transmission: 4 Speed Sport Automatic O/D Drive Train: Front Wheel Drive Exterior: N/A Interior: Grey, Cloth Stock #: New 2010 Grand
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