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Stories from the Sales Frontlines

48021 messages,  Last post on Dec 01, 2009 at 8:07 PM

You are in the Smart Shopper Forum. Your Hosts are kirstie_h & tidester

What is this discussion about? Car Buying


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#47261 of 48021
Re: MSRP or not MSRP? [dino001] by cdnpinhead
Nov 08, 2009 (5:49 pm)
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Replying to: dino001 (Nov 08, 2009 4:55 pm)

The pricing practices in dealerships are what I call "jackpot" approach.
 
Interesting idea, and very likely correct. A related concept is intermittent reward -- if the subject gets a huge payoff once in awhile, it'll be pursued forever -- think mice pushing buttons.
 
And here we are.
#47262 of 48021
Re: MSRP or not MSRP? [verdugo] by dino001
Nov 08, 2009 (6:09 pm)
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Replying to: verdugo (Nov 08, 2009 5:34 pm)

True volume approach may or may not work - nobody knows that for sure. What is curious is the conditioning amongst dealers/salespeople that it "cannot work", and that their business is somehow unique and not subject to the same laws of retail rules. I'm not saying all car dealers should turn into Walmarts. I don't know what the real margin would be for them. All I know is that six cars sold at -5%, 0%, 2%, 3%,10% and 25% gross is about the same is six cars at almost 6%, or ten cars 3.5%. Same gross can be obtain by different means - while many other retailers seem to be getting it (not all choose that path, but there is a good diversity in the chosen approaches), car dealers seem to be stuck in thinking for them there is one way. They may be right, but I trully doubt it. I think it's more likely a case of intellectual lazyness and entrenched herd behavior. Do what's expected and "proven".
 
I have no problem with add-ons respecfully offered at checkout/F&I office as long as the approach is not too pushy. But courtesy of SET we have here "prepackaged" mop&glo called "Toyoguard" put on Monroney (yes, that's right) sticker by the distributor. That would be like Best Buy putting their extended warranty (priced of course at full retail) into the price on every TV they sell without any opt-out possibility. Then on top of that add $75 "shelf/storage/register fee" added to a $1000+ TV set at the register and voilla - we have Best Buy turning into SE Toyota dealer.
 
No - there is no comparison whatsoever. Everybody knows accessories are where money is. Doesn't mean everybody would use borderline coercive tactics to make their customers to buy those, just because they are profitable and "normal" sale is "not enough".
#47263 of 48021
Re: Paying "full boat" [verdugo] by mikefm58
Nov 08, 2009 (6:11 pm)
Reply

Replying to: verdugo (Nov 08, 2009 5:27 pm)

Just curious, how would you handle somebody like bobst (poster who left the forum) whose approach was "Give me your best price. You only get one chance. If I like it, I'll buy it right now. If not, no hard feelings, thank you for your time."

 
Actually that wasn't his method. His method was the "make one and only one offer" approach. After some back and forth and the dealer finally realized that was going to be his one and only offer, they would sell or nor not sell, very simple.
#47264 of 48021
Re: Paying "full boat" [cdnpinhead] by driver100
Nov 08, 2009 (6:50 pm)
Reply

Replying to: cdnpinhead (Nov 08, 2009 5:33 pm)

You know you've struck paydirt when you get no replies.
 
That's funny. I am getting clubbed again, but at least it got things rolling...about 50 posts on a Sunday. That is an interesting observation too.
 
While I am here, let me tell you my story about haggling...which I hate. In China we took a boat ride...small boat...these Chinese guys rowed with all their might. Then they pulled the boats over rocks. Then jumped back in and rowed back. They worked like dogs. One of them made these polished stones and he wanted 10 Yuan for one stone. I didn't want to insult him, and I thought it was a good chance to haggle. I offered 5 Yuan. He was insistent, he wanted 10 Yuan. After 15 minutes of haggling in front of 20 people on the boat I came to the realization that 10 Yuan was worth $1.60, so we were arguing over 80 cents. Ridiculous!
I gave him the 10 Yuan bill, and he was full of happiness and pride, it was a small fortune for him, it was one crappy donut to me. And, that is one reason I hate to haggle.....it's demeaning and a waste of my time.
#47265 of 48021
Re: MSRP or not MSRP? [dino001] by driver100
Nov 08, 2009 (7:01 pm)
Reply

Replying to: dino001 (Nov 08, 2009 6:09 pm)

I'm not saying all car dealers should turn into Walmarts.
 
I really like your theory. That is why I think all these salespeople are taught to try and charge MSRP on all ups. The attitude is "What's the harm in asking".
 
The harm is your credibility has just gone out the window.
 
I'd like to know how many cars are actually sold at full MSRP?
 
I bet almost none, and yet you are willing to risk your credibility because your sales courses tell you to do this, and your sales managers tell you this is how to sell a car.
 
I think you are starting off with a negative if you start at MSRP - I know I better look out for my best interests so my defense system is working at full power.
 
I think it is just a starting point to get you into payments that you can afford. We have to charge you full MSRP, but, look at your low payments, just $300 month so who cares what you are paying for the car...just look at the easy payment plan?
#47266 of 48021
Re: Anybody miss me? [jmonroe] by explorerx4
Nov 08, 2009 (7:27 pm)
Reply

Replying to: jmonroe (Nov 07, 2009 7:44 pm)

i'm hoping the brakes don't need replacing until at after the 2011 super bowl.
btw, don't brats and football go together?
#47267 of 48021
Going to Newyork city/Detroit! Car shows ifo help! by deltheking
Nov 08, 2009 (7:35 pm)
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Hi, I am going to NewYork city and Detroit this month for some conferences and so I will have spare time . So , are there any car shows there that I can visit? I have never been to one. But after joining Edmunds I am very much interested in going to one. Here in Texas we dont have too many car shows and I have never ever been to any car show.
 
In Texas I dont think there are any car shows-maybe a rodeo style truck release event with all cowboys and then driving the truck in dirt soil or a rough road with pebbles etc So what places do I visit in Newyork and Detroit? And in Detroit can I visit any GM/Ford/Dodge plants? Are we allowed a tour of these plants?? Where are the car shows in these 2 cities?
 
Thanks.
#47268 of 48021
Re: Paying "full boat" [verdugo] by boomchek
Nov 08, 2009 (7:42 pm)
Reply

Replying to: verdugo (Nov 08, 2009 5:27 pm)

With bobst I'd take my chances and convince my manager to give him a good price. It worked before maybe on 2 out the 500 deals I did.
 
However bobst who asks for best price and actually buys is a rare specimen. Most customers who use bobst's method will walk, giving excuses even after saying they'll buy today.
#47269 of 48021
Re: Paying "full boat" [mikefm58] by boomchek
Nov 08, 2009 (7:43 pm)
Reply

Replying to: mikefm58 (Nov 08, 2009 6:11 pm)

If I sense that a customer is making one and only one offer I'd let my manager know too and even get him to come out to see for himself that the guy is ready to walk.
#47270 of 48021
Re: MSRP or not MSRP? [dino001] by cdn_tch
Nov 08, 2009 (7:56 pm)
Reply

Replying to: dino001 (Nov 08, 2009 6:09 pm)

True volume approach may or may not work - nobody knows that for sure.
 
Doesn't Fitzmall go more for the volume with a fixed price approach?

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