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Smart Shopper Stories from the Sales Frontlines
48005 messages, Last post on Nov 30, 2009 at 5:45 PM
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Replying to: boomchek (Nov 08, 2009 11:22 am) Boom, Just curious, how would you handle somebody like bobst (poster who left the forum) whose approach was "Give me your best price. You only get one chance. If I like it, I'll buy it right now. If not, no hard feelings, thank you for your time." Just wondering. thanks.
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Replying to: jipster (Nov 08, 2009 3:13 pm) You did miss it. There was an episode when they show Hank getting a special price from his favorite salesmen. He thought he was getting a great deal, but it turns out that he had been getting clubbed like a baby seal for the past 15 years. Peggy finally realized it when she went to negotiate and had done her internet research. No word if she used Edmunds or not. 
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Replying to: driver100 (Nov 08, 2009 6:07 am) Mine, of course, doesn't count.
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Replying to: dino001 (Nov 08, 2009 4:55 pm) But don't pick on just dealerships. A lot of industries do it. Try buying a computer at Best Buy and you'll get offered service contract, cables, paper, CD's, power strip, installation services, etc. The real money is in the accessories.
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Replying to: dino001 (Nov 08, 2009 4:55 pm) Interesting idea, and very likely correct. A related concept is intermittent reward -- if the subject gets a huge payoff once in awhile, it'll be pursued forever -- think mice pushing buttons. And here we are. |
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Replying to: verdugo (Nov 08, 2009 5:34 pm) I have no problem with add-ons respecfully offered at checkout/F&I office as long as the approach is not too pushy. But courtesy of SET we have here "prepackaged" mop&glo called "Toyoguard" put on Monroney (yes, that's right) sticker by the distributor. That would be like Best Buy putting their extended warranty (priced of course at full retail) into the price on every TV they sell without any opt-out possibility. Then on top of that add $75 "shelf/storage/register fee" added to a $1000+ TV set at the register and voilla - we have Best Buy turning into SE Toyota dealer. No - there is no comparison whatsoever. Everybody knows accessories are where money is. Doesn't mean everybody would use borderline coercive tactics to make their customers to buy those, just because they are profitable and "normal" sale is "not enough".
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Replying to: verdugo (Nov 08, 2009 5:27 pm) Actually that wasn't his method. His method was the "make one and only one offer" approach. After some back and forth and the dealer finally realized that was going to be his one and only offer, they would sell or nor not sell, very simple.
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Replying to: cdnpinhead (Nov 08, 2009 5:33 pm) That's funny. I am getting clubbed again, but at least it got things rolling...about 50 posts on a Sunday. That is an interesting observation too. While I am here, let me tell you my story about haggling...which I hate. In China we took a boat ride...small boat...these Chinese guys rowed with all their might. Then they pulled the boats over rocks. Then jumped back in and rowed back. They worked like dogs. One of them made these polished stones and he wanted 10 Yuan for one stone. I didn't want to insult him, and I thought it was a good chance to haggle. I offered 5 Yuan. He was insistent, he wanted 10 Yuan. After 15 minutes of haggling in front of 20 people on the boat I came to the realization that 10 Yuan was worth $1.60, so we were arguing over 80 cents. Ridiculous! I gave him the 10 Yuan bill, and he was full of happiness and pride, it was a small fortune for him, it was one crappy donut to me. And, that is one reason I hate to haggle.....it's demeaning and a waste of my time.
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Replying to: dino001 (Nov 08, 2009 6:09 pm) I really like your theory. That is why I think all these salespeople are taught to try and charge MSRP on all ups. The attitude is "What's the harm in asking". The harm is your credibility has just gone out the window. I'd like to know how many cars are actually sold at full MSRP? I bet almost none, and yet you are willing to risk your credibility because your sales courses tell you to do this, and your sales managers tell you this is how to sell a car. I think you are starting off with a negative if you start at MSRP - I know I better look out for my best interests so my defense system is working at full power. I think it is just a starting point to get you into payments that you can afford. We have to charge you full MSRP, but, look at your low payments, just $300 month so who cares what you are paying for the car...just look at the easy payment plan? |
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Replying to: jmonroe (Nov 07, 2009 7:44 pm)  btw, don't brats and football go together?
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