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Smart Shopper Stories from the Sales Frontlines
47926 messages, Last post on Nov 27, 2009 at 8:39 PM
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Replying to: driver100 (Nov 08, 2009 5:49 am) Since when is asking a premium for a product dishonest? It may be good or bad marketing depending on market conditions - but dishonest? That is a strong accusation.
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Replying to: lrguy44 (Nov 08, 2009 7:57 am) In my example I was thinking American car. But the principle stays the same. I don't expect you to lose on the deal, I want you to still be in business when I come back. But your starting point could be 4 or 5% below MSRP. Unless, your cars are so hot you are getting full retail, and I won't find them discounting across town. On books we have remainder books so we have room to negotiate, but in our sale to the public once a month we sell at about the wholesale price. We bring in new releases too, because some people want the newest releases. We get those for 40% off retail. We add a $1 or $2 to cost price for handling and for loss, but they are just for the customers convenience. We don't really make a profit on them, but people who buy those will buy remainder books where we do make a reasonable profit. But, we really work on volume....the place is packed when we open the doors to the public once a month.
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| There was a time with the coming of Saturn that one price stores started to become popular. Two things became evident. Studies showed that one price stores made a higher gross profit than those who negotiated. It also became clear that buyers wanted to negotiate - even at a one price store. Even Saturn had to abandon the practice. | |
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Replying to: lrguy44 (Nov 08, 2009 8:07 am) Touchy! I didn't say you were dishonest asking for full retail. I don't know you when I walk in, but people judge other people within 20 seconds. If you approach me with a good price from the start you will win me over pretty fast. If you ask for full MSRP and are very serious you will lose me pretty quick. I wouldn't call you dishonest, I just think you aren't giving me enough credit, you might even think I am not too bright and you can take advantage of me. Those are the thoughts that go through my mind. I remember looking at a Chevy Blazer. The saleslady wore a party dress, which my wife thought was a bit much. We went for a test drive with her in the back seat, talking the whole time. She stated the full MSRP and it sounded like she wasn't thinking of budging. Told me what great service the dealer had. I said I was looking, I'd think about it. Goodbye. I am at work and it is getting busy, so I'll check in later.
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Replying to: driver100 (Nov 08, 2009 6:43 am) Fair enough. We all have to learn somehow. 
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Replying to: driver100 (Nov 08, 2009 8:10 am) Those are your words. Actually, one does not start negotiating price before a car is decided upon. It is totally irrelevant. Also, I do not know what I can or wish to do until I put the deal in the computer to know where I am at from a profit standpoint. I may have a car priced from the get go at the bottom get it gone deal. First the car, then the price. By the way, the real (or best for that matter) is the price I will sell at and the buyer will buy at. It is that simple. |
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Replying to: driver100 (Nov 08, 2009 8:18 am) Actually, you did kind of imply that asking full price was dishonest. The scenarios you describe aren't really what anyone here is talking about, IMHO. Stating MSRP and sticking to that is one thing. Offering to negotiate or hinting at lower prices is another. If you have a relationship with the salesperson, I'm sure they would know not to start at MSRP. If they do, they deserve to lose the sale. If a seller knows that you are a discount book buyer, the same thing applies. If there are customers willing to pay full price for something, why wouldn't a salesperson start there? I think it was lrguy who said that he adds that he can make it work. If you are so adverse to haggling, you should walk into a dealership (with the car you want to buy in mind) and state that up front and ask for a "real" price. If you get MSRP at that point, get upset and walk (I wouldn't blame you.) It seems to me that you should try GG's method of doing your homework and offering a take it or leave it price. You shouldn't be letting the dealer throw out the first number.
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Replying to: driver100 (Nov 08, 2009 5:49 am) Hmm, yet you accused dealers of stealing, being dishonest, and price gouging when they were getting MSRP for cars at the end of C4C's. People were foolsih to want to pay MSRP (let's not get into the merits of C4C pls), so why would the dealer turn them down?
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Replying to: driver100 (Nov 08, 2009 8:02 am) If you, or anyone for that matter, get to Chicago and can only do one tour you have to take one of the boat tours down the river and out onto the lake (just make sure that the Dave Matthews band isn't playing nearby). |
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Replying to: lrguy44 (Nov 08, 2009 8:04 am) Lets put it this way $75K may be a very reasonable price for a base 2010 Land Rover Range Rover with no options but its not affordable for me. Or $25K is an affordable price for me for a car but not a reasonable price for say a Honda Fit. In short affordable is the ability to pay, reasonable is the willingness to pay. |
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