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48108 messages,  Last post on Dec 07, 2009 at 5:45 AM

You are in the Smart Shopper Forum. Your Hosts are kirstie_h & tidester

What is this discussion about? Car Buying


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#43553 of 48108
Towne Lincoln $23,999 by driver100
May 27, 2009 (4:47 pm)
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I recorded the ad on TV and all I know are these facts;
You can get a brand new 2009 Lincoln MKZ (I am pretty sure) for $23,999 with no interest for 60 months.
MSRP $33,490
  Disc $2991
Rebate $4500
Renewal (whatever that means) $2000
Final price $23,999
They say nothing about this offer on the website and I don't even see a car listed with an MSRP of $33,490, the cheapest is about $37k. Maybe it is one 3 on the column model or something. I would love to know what the scam is. At that price it doesn't make sense to buy a used GM.
#43554 of 48108
Re: Towne Lincoln $23,999 [driver100] by lrguy44
May 27, 2009 (4:53 pm)
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Replying to: driver100 (May 27, 2009 4:47 pm)

My guess is that the ad is for a base unit (no options) that most dealers do not have in stock. The renewal is probably owner loyalty - you need to have a Lincoln to get this rebate.
#43555 of 48108
Re: Towne Lincoln $23,999 [lrguy44] by driver100
May 27, 2009 (5:03 pm)
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Replying to: lrguy44 (May 27, 2009 4:53 pm)

My guess is that the ad is for a base unit (no options) that most dealers do not have in stock.
 
That makes sense. But, wouldn't people get upset and walk out after they drive down to pick up their new Lincoln for $24k? Or do they feel really stupid by then and just take all the add-ons?
#43556 of 48108
Re: Where did everyone go? [lrguy44] by jmonroe
May 27, 2009 (6:40 pm)
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Replying to: lrguy44 (May 27, 2009 12:22 pm)

I agree - but there is a big difference between a person calling on a specific car or model with questions and an inane question about doc fees.
 
Since I’m the one that started the now “infamous doc fee thread”, I feel I have to say something here. When I’m buying anything, especially a car where there are all sorts of ways that dealers add items and fees to jack up the price, I want to know where every dollar I’m spending is going and if that cost is worth it to me. Why is that so hard for a car salesman to understand? If a doc fee is so insignificant that it doesn’t deserve an explanation, don’t charge it. You won’t get an argument from any buyer when you do that. It’s the final price that I’m interested in but I’d like an honest answer to a reasonable question.
 
I guess there are some things I’ll never understand.
 
jmonroe
#43557 of 48108
Re: Where did everyone go? [jmonroe] by lrguy44
May 27, 2009 (6:53 pm)
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Replying to: jmonroe (May 27, 2009 6:40 pm)

Did not mean to refer to that discussion but now that you mention it my point was that people who call to ask a basically minor and/or insignificant question are not in the market for a car. Maybe 2-4 years from now, but not in the foreseeable future. In fact, they usually do not even give a hoot about your brand. Experience is a great teacher.
#43558 of 48108
Re: Where did everyone go? [lrguy44] by tidester HOST
May 27, 2009 (7:26 pm)
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Replying to: lrguy44 (May 27, 2009 6:53 pm)

Experience is a great teacher.
 
And what is the lesson that it teaches? Is it that you should not answer the phone? Or you should just hang up unless it's an offer to buy? Just curious.
 
tidester, host
SUVs and Smart Shopper
#43559 of 48108
Re: Where did everyone go? [tidester] by lrguy44
May 27, 2009 (7:41 pm)
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Replying to: tidester (May 27, 2009 7:26 pm)

Tidester - I never said do not answer the phone or hang up unless it is an offer to buy. I said that I welcome an opportunity but in the real world when a insignificant question is the reason for a call it rarely if ever is from a good prospect. I said nothing about being rude or not addressing the question.
#43560 of 48108
Re: Where did everyone go? [lrguy44] by tidester HOST
May 27, 2009 (9:16 pm)
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Replying to: lrguy44 (May 27, 2009 7:41 pm)

Oh, that was tongue in cheek. I just let my imagination run wild when I read "lesson learned." I apologize for suggesting you would do anything rude.
 
tidester, host
SUVs and Smart Shopper
#43561 of 48108
Re: Where did everyone go? [tidester] by driver100
May 28, 2009 (3:30 am)
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Replying to: tidester (May 27, 2009 9:16 pm)

" I apologize for suggesting you would do anything rude.
 
I learned a valuable lesson about work during my lifetime. If you try to avoid it, hate it, get upset at people easily, only wish for the day you no longer have to do it............then your days will be long and boring and you will wish you were somewhere else.
                                                                BUT
If you throw yourself into work, have a positive attitude, look at every phone call as a learning experience and as a challenge, enjoy your time at work and your precious time off (which you will enjoy even more if you work hard), then the days will fly by and you will gain experiences that you can use to better yourself later.
 
Every question should be answered as well and nicely as possible. If you get pushed to the end of the line the dealer has a poor system for handling calls. You have learned a valuable lesson so you can change it when you become a sales manager.
#43562 of 48108
Re: Towne Lincoln $23,999 [driver100] by joel0622
May 28, 2009 (4:47 am)
Reply

Replying to: driver100 (May 27, 2009 4:47 pm)

Renewal means you are coming off lease. "Off Lease Renewal"

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