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Stories from the Sales Frontlines

48101 messages,  Last post on Dec 06, 2009 at 8:43 PM

You are in the Smart Shopper Forum. Your Hosts are kirstie_h & tidester

What is this discussion about? Car Buying


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#43533 of 48101
Re: Where did everyone go? [madmanmoo] by houdini1
May 27, 2009 (12:16 pm)
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Replying to: madmanmoo (May 27, 2009 9:05 am)

While I am on a rant roll let me get something else off my chest.
 
I don't know of any business that expects that every time the phone rings they are sure to make a sale. If that was the case, any dummy off the street could handle that job. Sometimes the decision to buy a car is long and tedious and any prospect or suspect will have many questions. Any really good salesperson will welcome those questions and see an opportunity to turn that suspect into a prospect.
 
Your whole premise about not wasting a salesperson's time is counterproductive and ridiculous. Having a polite and helpful attitude today will translate into sales tomorrow. I'll bet Old Farmer knows that you have to plant the seed and tend the crops before you can harvest.
#43534 of 48101
Re: Where did everyone go? [houdini1] by lrguy44
May 27, 2009 (12:22 pm)
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Replying to: houdini1 (May 27, 2009 12:16 pm)

I agree - but there is a big difference between a person calling on a specific car or model with questions and an inane question about doc fees. We get calls all the time about using regular gas at atitude, when diesels will be available, if the Defender will be back next year, do we have a $5000 Range Rover available, etc. But every opportunity to turn a looker into a shopper into a buyer is welcome.
#43535 of 48101
Re: This makes me crazy.... [houdini1] by verdugo
May 27, 2009 (12:39 pm)
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Replying to: houdini1 (May 27, 2009 11:44 am)

This oil business is what started our current economic downturn. Many people simply went broke paying for gas and the whole thing snowballed.
 
That is so not true, but if it makes you feel better to vent against the oil companies more power to you
 
Somebody mentioned that gas is going up, but the economy hasn't recovered yet. If you want a conspiracy theory, the price of gas has to stay high in order for people to switch to smaller, more fuel efficient cars. If gas were $1.5, who would buy a Prius? It'd be SUV's for everybody again!
#43536 of 48101
Re: Where did everyone go? [driver100] by verdugo
May 27, 2009 (12:41 pm)
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Replying to: driver100 (May 27, 2009 11:48 am)

However, I get all kinds of people calling me asking how they can get a certain book,
 
The difference is that the next time the phone rings, it will still be your turn to answer. In a dealership, the salesperson who talked to you, might have to sit out the next 20 calls until his turn comes up again.
#43537 of 48101
Re: Where did everyone go? [lrguy44] by houdini1
May 27, 2009 (12:47 pm)
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Replying to: lrguy44 (May 27, 2009 12:22 pm)

Sales, IMO, is the most important job there is...and the toughest. You will have many frustrations, many rewards, and many surprises along the way. That guy innocently asking about doc fees may turn out to be someone who will buy a couple of cars a year from you....or someone else if you brush him off.
#43538 of 48101
Re: Where did everyone go? [verdugo] by driver100
May 27, 2009 (1:07 pm)
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Replying to: verdugo (May 27, 2009 12:41 pm)

n a dealership, the salesperson who talked to you, might have to sit out the next 20 calls until his turn comes up again.
 
If that is how a dealership operates they aren't being smart about it. I guess a receptionist will answer. If she puts through a call and it is a dumb question it shouldn't count against the salesperson. That doesn't make sense for a dealership to treat their salespeople that way. The salesperson should be able to say, I just answered a silly question and I should be next in line again.......anything else is counterproductive to the dealership and the sales staff.
 
When JM called to ask about doc fees the salesman should have said, some moron called and asked a stupid question, put me back in first place for calls. (just joking about JM Heh heh)
#43539 of 48101
Re: Where did everyone go? [houdini1] by driver100
May 27, 2009 (1:10 pm)
Reply

Replying to: houdini1 (May 27, 2009 12:47 pm)

Sales, IMO, is the most important job there is...and the toughest.
 
You are right, one of the hardest and one of the most important. Without sales companies won't survive. I agree totally that you should be as kind and helpful as possible, you can turn a question into a sale. And when you answer questions and are helpful, you build trust, and trust leads to sales....today or possibly in the future.
#43540 of 48101
Re: Where did everyone go? [houdini1] by lrguy44
May 27, 2009 (1:12 pm)
Reply

Replying to: houdini1 (May 27, 2009 12:47 pm)

I have sold many automobiles to many people over the years who do not look or sound like they can afford a cup of coffee. However, none of those people started by asking an inane question. People who are truly lookers, shoppers or buyers will ask questions about a specific model, reliability, capability, availability, financing, pricing or other related questions. Doc fees, concept car, $5000 car, or other non "serious" question openings have never resulted in a test drive, much less a deal. And believe me, I have tried.
#43541 of 48101
Re: Where did everyone go? [houdini1] by madmanmoo
May 27, 2009 (1:23 pm)
Reply

Replying to: houdini1 (May 27, 2009 12:16 pm)

I agree. I don't sell every customer that comes through the doors or calls on the phone. I welcome opportunities to talk to potential clients at any opportunity.
 
Your whole premise about not wasting a salesperson's time is counterproductive and ridiculous.
 
Not sure what you mean here. I was speaking directly to a poster here regarding his behavior towards a salesperson. It wasn't a sweeping generalization about how all customers should act. It was a comment directed at one person. My main issue was his attitude. I don't really have a problem with someone calling up and asking questions, but to become irate over a non-issue ($50?) and threaten to take his business somewhere else is ridiculous. Another salesperson brought up the fact that he might be taking up a salesman's up, which is a valid point, but secondary for me.
 
So, we're in agreement regarding how to treat customers. My point was in regards to how our friend treats other people.
#43542 of 48101
Re: Where did everyone go? [lrguy44] by boomchek
May 27, 2009 (1:49 pm)
Reply

Replying to: lrguy44 (May 27, 2009 1:12 pm)

I get some silly email once in a while too.
 
Recently someone emailed me asking when a 2011 model will be available, what it'll cost, and what engines it will come with.
 
Maybe he's looking waaaay ahead and his buying cycle takes 2 years, but for me the chances of ever closing this guy on a car would be about the same as winning the lottery. I answered his questions politely and so he kept throwing more at me (I think because all other dealers blew him off).
 
I asked him that if he wanted a diesel so much, why doesn't he buy one now, before they're discontinued, and especially since it's unknown whether the engine will come in 2011. He responded with saying that he's not buying till 2011.
 
Then he starts asking me about another car coming with that engine or this engine...basically daydreaming about cars that don't exist yet.
 
If we salespeople have the time, then I'm sure most of us don't mind answering silly stuff. But if it does take away our turn at getting at an up then I can see why the majority of us can get upset over silly stuff.
 
As for the receptionist screening calls, there isn't really time to do that, or a way to ask callers whether they're serious or not. It's up to the salespeople to make the best of it.

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