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Smart Shopper Stories from the Sales Frontlines
48044 messages, Last post on Dec 03, 2009 at 7:19 AM
You are in the Smart Shopper Forum. Your Hosts are kirstie_h & tidester
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Replying to: tjc78 (Jan 15, 2009 1:53 pm) From BlogCritic: Commercial #2: In another separate incident, a man accidentally backs up into Long's truck. Long gets out, approaches the star struck driver, and notices the man's heated steering wheel. (They are easily distinguishable from unheated sheering wheels, because they are covered in glitter and unicorns.) Mr. Long then asks the man if he has a manicure. If the fender bender wasn't enough humiliation, having hands warmed by modern technology with trimmed cuticles is a real societal death knell. Long victoriously struts back to his Silverado, desperately careful not to trip over his own testicles. (Side note: When Howie Long appears on FOX NFL Sunday, he wears eyeglasses, but he took them off for the commercial since eyeglasses were popularized by Elton John.) First of all, brilliant move on Chevrolet's part. If your competitor's cars have features, just make fun of the people who buy those cars. It worked in fourth grade and it still works today. I'm with our Host, do these commercials actually work on anyone with an IQ of more than 10?
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Replying to: kyfdx (Jan 15, 2009 1:58 pm) In most circumstances this is true. And their ad should be tailored to reel in the beginner, one who is not a hardcore anything yet. |
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Replying to: driver100 (Jan 15, 2009 2:14 pm) It did not work with me even in 4th grade. I am still puzzled by the way kids bully other kids over advantages the other has. I simply can't understand why they do that. |
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From the 1st commercial in case you forgot: Commercial #1: Hall of Fame Raiders linebacker and noted flathead Howie Long witnesses an unnamed individual in the bed of a pickup truck. Said individual pulls down an extra step from the edge and gingerly climbs down to the ground as if to say "I'm on my period." The alpha male football player helps out his lesser equal by pointing out that he forgot to put his "little, uh, man step" back in its place. Consequently, the socially awkward and probably gay truck driver is put in his place. Howie Long shakes his head and walks back to his Chevrolet Silverado. I guess if you didn't think of it for your product, it's best to make fun of the guy who does have it! |
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Replying to: isellhondas (Jan 15, 2009 10:41 am) I have driven one, its a pretty fun car to drive. As a second commuter car I don't think it can be beat. Just about everyone I have talked to that has one loves it. Even Consumer's Reports said they were the worst car they ever tested. To be totally honest if CR told me the sky was blue I would look and make sure. From what I have seen I wouldn't trust them to give me the correct time of day.
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Replying to: snakeweasel (Jan 15, 2009 3:10 pm) To be totally honest if CR told me the sky was blue I would look and make sure. From what I have seen I wouldn't trust them to give me the correct time of day. C'mon as a fellow bean counter, what is there to dislike about CR? Sure it's not gospel, but it is rather informative. In fact i am almost embarrassed to say that I look more forward to there Annual Car Report than SI annual swimsuit report 
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Replying to: golic (Jan 15, 2009 3:32 pm) Well the fact that they appear to be very biased in their views. I have seen many examples where they grade the exact same thing (but under two different brand names) totally different ratings. I have also seen them do comparisons and leave out brands that many consider best. Sorry I don't trust them. |
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Replying to: snakeweasel (Jan 15, 2009 3:10 pm) I think I would rather walk. |
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Replying to: driver100 (Jan 15, 2009 2:22 pm) Richard |
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Replying to: richard64 (Jan 15, 2009 7:11 pm) I really think its done for a laugh while advertising the product. I found it funny anyway. Like other posters mentioned if your a Dodge guy it really doesn't matter what anyone says... your buying a Dodge. Another thing I thought of is how many of those trucks are going to have that option? Probably a small percentage as I am sure it is only available on the top trim level, hard loaded. |
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