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Stories from the Sales Frontlines

48040 messages, Last post on Dec 02, 2009 at 9:06 PM
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I was reading some reviews for new car dealerships in my area. The one below reminded me of my experience with the Kia Stores in the Louisville area. Previously I was curious as to what a dealer paid for these "ignition immobilizers". I'm guessing if they paid $140 per unit, then it probably took them two hours to install. So, maybe a total cost to dealership of $400.... and the Kia Stores put it as an dealer add-on for $2,600. WOW! That's crazy. My niece almost fell for it. Luckily she had the old jipster around to set her straight. The dealership waived this fee during negotiations for her without batting a lash. These dealerships pre-install, as part of their "dealer prep", a "Security and Pin Stripe package", and it is mandatory and inescapable on every Kia they sell. Period. It consists of an RFID ignition immobilizer that is ugly as sin installed low on your dash near your knees, with two key-fob antenna units. Units like it sell on E-Bay for $35 and many can be found on the internet for up to $120. This dealership puts a price of $2600 (Clarksville, IN). OF course, if you ask them, they'll tell you it can't be taken off, is a standard Kia item, reduces your insurance, and they can't take it off now because your car won't run without it. (Yet it has a defeat function if you don't want to use it!)
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Replying to: chikoo (Jan 09, 2009 10:04 am) Nick, I'm surprised at you. I'm going to spend all of that time negotiating for a car, finally tell him the color, only to find out that he doesn't have that color? Why waste his time or mine? I know. I will negotiate for the car; order the car, but tell him that I want a colorless car. Don't fear for me...and I know what you mean. If I were in your country, I would never do it. It is different here. You are a kind soul. Richard |
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Replying to: jipster (Jan 09, 2009 3:50 pm) Haha, funny. That's really an outrageous price to charge for an immobilizer. But you know what they say...they'll charge whatever the market will bear. If enough people will walk away from deals due to this add on then maybe they''ll start charging less or reconsider this whole package. I remember the Honda dealer I worked at made us push VIN etching into every deal. It was $299 iirc. If you didn't sell it then they'd put it on the car anyways but deduct $299 from your gross, and pay you a $30 spiff (reduced from $50 they paid before). Everyone was choked because it wasn't our job to upsell stuff for the b/o and we were getting penalized for it. Commissions were low to begin with and then this stuff came down as we were getting pencilled left and right at that store.
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Replying to: oldfarmer50 (Jan 09, 2009 3:40 pm) But for fun wouldn't it be better to have RWD?
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Replying to: boomchek (Jan 09, 2009 4:54 pm) WOW, they were screwing your brains out. Least they could have done is cut you a deal and charge $199 or something. Cost on etch back when we did it 4 or 5 years ago was $12. The F&I guy was getting fat on you though. |
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Replying to: explorerx4 (Jan 09, 2009 3:37 pm) Not sure what the point was...that you don't really need Stabilty Control if you drive like an idiot anyway! the main point was for the video to be viewed and hopefully enjoyed. It was viewed and thoroughly enjoyed. I wouldn't drive with that guy if the car had SC or not. |
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Replying to: richard64 (Jan 09, 2009 4:11 pm) check your email...
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Replying to: driver100 (Jan 09, 2009 4:15 am)
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Replying to: explorerx4 (Jan 09, 2009 3:23 pm) Keep up the good work, I enjoy lurking in this forum - gets me through the conference calls at work... |
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Replying to: traindriver (Jan 09, 2009 6:49 pm) Richard |
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