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Stories from the Sales Frontlines

48010 messages, Last post on Nov 30, 2009 at 10:22 PM
You are in the Smart Shopper Forum. Your Hosts are kirstie_h & tidester
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I had an interesting letter from the local Ford dealer today. Take delivery of a new in stock car and you get the following: invoice price minus rebates minus employee pricing minus other incentives minus your trade equals your new car price. Does this sound too good to be true? The letter also included a coupon for $50 worth of gas just to appraise my trade. Don't you think that there would be a fair amount of pressure before they handed over that gas? My wife saw the coupon in my office trash. She wanted to know why I wouldn't go get the free gas. I told her that she could go and get it, but not to dare come home with a new car unless they gave her all of the incentives plus $20,000 for our '03 Explorer. Now that would be what I call "clubbing a baby salesman". Richard |
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Replying to: oldfarmer50 (Nov 29, 2008 5:35 am) There was no indication by Alejandro that the gesture was either obscene or dismissive. It sounds to me like the guy was simply disappointed by the price/mileage ratio and was merely shrugging it off and he promptly moved on. A "thank you" would probably have been in order but wanting to "drop" the guy for something so trivial sounds pretty far out. If the gesture were obscene, Alejandro would surely have mentioned it. Alejandro? -tidester, host SUVs and Smart Shopper
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Replying to: richard64 (Nov 29, 2008 6:29 pm) That's right. And since we all sit in those low-slung "sport" model wheelchairs, all they would see on the web cam would be the top of our bald, wrinkled heads.
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Replying to: tidester (Nov 30, 2008 12:18 am) Well maybe on Vulcan you and Mr. Spock would not have the same emotional response to that interaction, but here on earth the interaction Alejandro described was very dismissive. I'll grant you it was not obscene, I may have been a little emotional when I said that. |
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Replying to: oldfarmer50 (Nov 30, 2008 7:18 am) Speak for yourself please. jmonroe |
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Replying to: alejandrom (Nov 28, 2008 1:54 pm) While we are tearing you apart alejandrom a thought occured (spellcheck please Richard) to me. Just joking alej, but I am wondering if the opening line needs some work. First, it isn't too bad because it requires an answer, not just a "yes" or "no" as in "Can I help You?" I guess that is salesmanship 101. It does sound a little bit rote, rehearsed, not really friendly. I'd be curious how this would work...and though I've spent 3/4's of my working life in sales it is not with cars - keep that in mind.... Hello sir, and what brings you out to look at our new Camry (Lexus or used Lexus etc) on such a beautiful ( substitute rainy, cloudy) day? This opening could lead to more conversation, weather, why he has the time to be there, might lead to what his interests are, common ground you can discuss, etc etc. It is friendlier and opens the door to an informal chat. Although "How can I assist you today" means you are wanting to be helpful, to me it is almost like you are going to assist me into purchasing a car. It makes me feel like I am physically or mentally or auto-knowledge challenged and need help- which is starting to scare me - "What does this guy really want?" I might be way off base, but would welcome your thoughts, good bad or ugly. I am a willing and curious student (senior) here.
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Replying to: driver100 (Nov 30, 2008 10:24 am) I like that better as well. It invites more conversation in a friendly environment. BTW, you did need an extra "r" in that word. Richard |
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Replying to: driver100 (Nov 30, 2008 10:24 am) "That's too much for that many miles!" said the customer. "Based on what?" or "What makes you say that?" I would guess would get a better response from the bum.
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Replying to: alejandrom (Nov 28, 2008 1:54 pm) I think a reply to this if you could catch up to him could be; "How many miles should the car have on it for that price" or "What kind of mileage were you looking for in a Lexus"? It kind of gets around his real objection but opens the door to more conversation. There are likely even better replies to get someone talking and get on common ground. To be good at this you really have to get creative. Thanks Richard about the "r"...I didn't think it looked right By the way, I think "What kind of mileage were you looking for in a Lexus"? is pretty good if I do say so myself because it is non-confrontational, it opens the door to a good discussion to learn more about the guy, though it is off topic it does require a reply and he would be a real boor if he could come back at you with an impolite reply.
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Replying to: rogeliov (Nov 30, 2008 11:19 am) "That's too much for that many miles!" said the customer. "Based on what?" or "What makes you say that?" I would guess would get a better response from the bum. Rogey, I don't know how you would reply to; Hello sir, and what brings you out to look at our new Camry (Lexus or used Lexus etc) on such a beautiful ( substitute rainy, cloudy) day? with a yes or no. If he won't open up with a pretty broad line like this he is probably not wanting to talk to any one! If he says the car is too expensive based on the mileage, and you say "based on what?, you might get into a fistfight - although honest sounds pretty confrontational.
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