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Stories from the Sales Frontlines

48021 messages,  Last post on Dec 01, 2009 at 8:07 PM

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What is this discussion about? Car Buying


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#36616 of 48021
Re: [snakeweasel] by oldfarmer50
Nov 29, 2008 (8:22 am)
Reply

Replying to: snakeweasel (Nov 29, 2008 6:49 am)

"...you have to let things roll off like water of a ducks back. Otherwise you won't be in sales to long or you will end up with ulcers..."
 
I don't think the OP was saying that he was seriously considering knocking out his customer. Only that he FELT like doing it. That's like saying to your kids: "If you don't stop running around I'm going to kill you!" You don't really mean it but you sure do FEEL like doing it.
 
Having delt with both my kids and customers I have had that same feeling many times.
#36617 of 48021
Re: [greanpea68] by oldfarmer50
Nov 29, 2008 (8:25 am)
Reply

Replying to: greanpea68 (Nov 29, 2008 8:13 am)

"...imagine how well we would all get along if we were all face to face..."
 
I'm just thinking how long it would take before someone got shot...LOL
 
BTW greanpea, I've been reading about the 370-Z. My offer still stands to let your dealership park a few in my driveway while you do snow removal.
#36618 of 48021
Re: [snakeweasel] by graphicguy
Nov 29, 2008 (8:28 am)
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Replying to: snakeweasel (Nov 29, 2008 6:49 am)

snake....I agree. Moreover, "cold calling" (car sales people calling service customers, in this case) are a daily routine in any line of sales. If you don't want to do it, whether it be via phone, email, or face-to-face, sales may not be the right profession.
 
I know that many of the car sales vets in here rely on referrals. But, that means they've been in the biz for awhile. At some point, they all had to "cold call".
 
Yesterday, I went to my local Chevy store as they had to replace the windshield washer heater (via recall). Took about 30 minutes. While I was sitting in the customer lounge, my sales person spied me and came in to talk with me.
 
It was mostly small talk....
 
"How's the Tahoe?"
"How was Thanksgiving?"
 
Little more than that. He asked me if I knew of anyone who was looking for a car. I took no offense. Told him I didn't.
 
Then, I quizzed him....
 
"How's business?"
 
He relayed that they had a lot of tirekickers, but few buyers. He said what I already knew...."It's a numbers game....the more people I talk to, the more sales I make."
 
He also mentioned that during a downturn like what's now being experienced, he doubled his efforts to talk to as many people as possible. I was on the list of people he was going to call. But, since we had the chance run in, he said he wouldn't bother.
 
Still, it was clear he was going to "beat the bushes" looking for business...probably moreso than "normal" times.
 
He's been there for awhile. So, I'll assume he's been relatively successful. Even he has to do the "grunt work" to make sales.
#36619 of 48021
Re: [graphicguy] by boomchek
Nov 29, 2008 (9:17 am)
Reply

Replying to: graphicguy (Nov 29, 2008 8:28 am)

I don't mind cold calling "orphan" customers who's leases are about to expire, or who drive 10 year old cars that are costing them money in service.
 
I do mind calling customers who bought 6 months or a year ago, who most likley won't be looking for another car for a few years. I'm sure most do mind as well.
#36620 of 48021
Re: [oldfarmer50] by greanpea68
Nov 29, 2008 (9:50 am)
Reply

Replying to: oldfarmer50 (Nov 29, 2008 8:25 am)

BTW greanpea, I've been reading about the 370-Z. My offer still stands to let your dealership park a few in my driveway while you do snow removal.
 
Thanks Oldfarmer.... I needed a laugh today
 
gP
#36621 of 48021
Re: [boomchek] by graphicguy
Nov 29, 2008 (10:57 am)
Reply

Replying to: boomchek (Nov 29, 2008 9:17 am)

boom....I totally understand what you're saying. Likelihood of success for those folks coming off lease would seem to be a good bet. Those who bought 6 mos ago, not so much, I would imagine.
 
GP....have you driven the 370X yet. Impressions?
#36622 of 48021
Re: [boomchek] by oldfarmer50
Nov 29, 2008 (11:03 am)
Reply

Replying to: boomchek (Nov 29, 2008 9:17 am)

"...I do mind calling customers who bought 6 months or a year ago..."
 
That would kind of creep me out if my salesman called me 6 months after a new car purchase to ask if I wanted to trade it in. I would immediately start thinking "Why is he doing this? What's wrong with the car I just bought? What aren't they telling me?". I sure wouldn't be rushing right over to his store.
 
My salesman offered me a $100 payment for referrals. What's that called, a bird dog? Do any of you guys try that one? Does it work? For me, if I love my car I'll tell everyone without getting paid. If I hate it, it would take more than $100 for me to sell out my friends. I'm just funny that way,
#36623 of 48021
Re: [oldfarmer50] by boomchek
Nov 29, 2008 (12:35 pm)
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Replying to: oldfarmer50 (Nov 29, 2008 11:03 am)

Bird dogs work wonders. It's $100 cash in your pocket for a referral. You don't even have to do any work, just send your freidn or family member down.
 
I had a good streak from a customer who DIDN'T buy. He sent me his buddy who bought, who in turn sent his buddy, who in turn sent another friend. That's 3 referral originating from a non buyer. Sometimes even the non buyers can bring in lots of business if you treat them right.
#36624 of 48021
Re: [greanpea68] by rogeliov
Nov 29, 2008 (12:40 pm)
Reply

Replying to: greanpea68 (Nov 29, 2008 8:13 am)

Didn't you say before it was 55% body language, 43% tone of voice, and 10% the words we use?
  
#36625 of 48021
Re: [rogeliov] by cdnpinhead
Nov 29, 2008 (1:06 pm)
Reply

Replying to: rogeliov (Nov 29, 2008 12:40 pm)

Being who I am, I'll point out that he probably didn't say exactly that, since it adds up to 108%.

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