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Smart Shopper Stories from the Sales Frontlines
47967 messages, Last post on Nov 29, 2009 at 9:56 AM
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Replying to: jmonroe (May 10, 2008 2:24 pm) In general my use of Internet in buying has been shopping rather than buying mostly because that seems to be how most of the dealers work. One would have had me on the hook with a simple personal reply to an E-mail but wouldn't do it. Not easy. Lot of distrust on both sides.
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Replying to: greanpea68 (May 10, 2008 11:44 am) If you don't sell, their mentality is "We can find someone that can" and out the door you go. Our store was privately owned. They sold a few years back to another private owner, who sold his other store to one of the 'big guys". Now he only owns us and another store in a southern state. Although we are privately owned, there is some big store "corporate bueracracy". Not too bad a 'culture" and the $$ is still good!! |
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Replying to: isellhondas (May 10, 2008 12:19 pm) More later.
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Replying to: jkinzel (May 10, 2008 2:46 pm) |
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Replying to: fezo (May 10, 2008 2:34 pm) Are you sure? Every morning when I get up at 5 AM there is an infomercial on TV staring two large breasted women with low cut tops. They say it only costs pennies to set up a web business and start making BIG, BIG, money. Maybe the car dealers should watch more TV early in the morning. I would post more info on this but I always switch over to the "Girls Gone Wild" infomercial before I can write it down.  Or perhaps you could just hire sales staff that looked like these early morning babes. 
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Replying to: jmonroe (May 10, 2008 2:24 pm) No, that is not what I am saying at all. What I am saying is that if you want to be taken seriously - you have to do more than choose a model and hit "Submit". I know that everybody here know exactly what they want, and the submit detailed requests with all the information, but in real life people don't do that. People will say: "I might buy in 4 months, so just give me a quote for Audi A4", and they get offended if I don't jump over and give them a detailed quote right away.
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Replying to: micosilver (May 10, 2008 3:54 pm) Ok, I got ya now. A detailed request for info should get a detailed response. Now, if I were in the biz, that 4 month thing would be put on the back burner for sure. If they're fishing early they wouldn't understand how the biz/product turnover/availability at the time they might decide to buy will be and they probably can't be educated to any of this. When I started via the Internet, I made it clear to the dealer that I was buying NOW. It sounds like this type of buyer shops for cars like they shop for refrigerators. jmonroe
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Replying to: jmonroe (May 10, 2008 5:11 pm) At my original dealership they use R&R CRM and they finally realized it's crap and are scraping it starting monday. We are now getting the latest internet sales wonder: iMagiclab.com another web based crm. 
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Replying to: mackabee (May 09, 2008 9:19 pm) 
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Replying to: mackabee (May 09, 2008 3:27 pm)
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