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Smart Shopper Stories from the Sales Frontlines
47812 messages, Last post on Nov 22, 2009 at 4:13 AM
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him "I looked at a dodge charger. they affered to sell it at a $2000 discount. If you could do the same on this Mustang, I'll buy it. I'd rather have the Mustang." me "How much is the MSRP of the dodge?" him "34000" me "so, you're willing to pay $4000 more for something you like less and has the resale value of spoiled milk?" him "Well.........they're giving me a better discount." me "enjoy your dooodge."
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Also, referring back to my story about the custom home, the person putting a $500 white generic refrigerator into nearly a $100K kitchen is going to lose money on the resale.. Kitchens are huge when it comes to selling a house.. So maybe they saved a grand or two on the refrigerator, but when they go to sell the house it will cost them.. I'd think most people looking to buy a house with a $100,000 kitchen are wanting (demanding) the ultra-upscale amenities like custom built-in appliances. A $500 Sams Club fridge would probably turn off potential buyers as it's one more thing they have to upgrade to get the house the way they want it. If it were me as the buyer I'd certainly use that against the homeowner during negotiations and would wonder where else the cheapskate owner cut corners. Too many people do not consider resale when they buy new. No matter if it's their "dream house" or "dream car", few people stay in them forever. So thinking of resale should be part of the buying process. You might think that car looks incredible in that Medium Mochachino Metallic but the rest of us know that's the color of poo and don't want to be seen near it. |
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Replying to: bretfraz (Jul 31, 2006 12:36 pm) In my brain "resale value" is one of the most over-rated new car selling points, just above floor mats, just below free oil changes.
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Replying to: tsgeisel (Jul 31, 2006 12:51 pm) you are certainly not alone. How else would companies like Saab or Lincoln ever sell any vehicles if so many shoppers didn't overlook resale value? |
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Replying to: moparchrisks (Jul 31, 2006 8:59 am) I sold in Pasadena California. It was the Most diverse area you could work in. Intellects at from CALTECH. Wanabees and aspiring actors. Gay Couples, Lesbian Couples. Old people. 30k a year millionaires. Every Ethnicity you can think of. And they are all buyers. They all have stories. I had a Vietnamese Management team, and we would go eat PHO before our saturday meeting. I can work with anyone and everyone is a buyer. Brit Rover, Sometimes I think we are one in the same, that is such a typical Audi Customer it is unreal. I have learned to be a little more blunt with people because sometimes they just do not get it. If that wench....I mean client called me back I would of just said "We are done. Are you in or are you out." Because 9 times out of ten people like that are pulling numbers out of their keysters and just are trying to grind you for every last penny. That is why I call their bluff.
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Replying to: tsgeisel (Jul 31, 2006 12:51 pm) In my brain "resale value" is one of the most over-rated new car selling points, just above floor mats, just below free oil changes." Yeah, but how many Americans buy a new car every 2-4 years?? I'll bet the sales force can chime in here, but I would venture to say that you are an atypical buyer. Out of about 30 people I work with closely at my company, I would venture to say that 70-80% have late model low mileage vehicles right now, and I would bet most of those will not keep them more than 2-5 years. Me, I usually keep a car 4-5 years and for 40-50K miles. Resale does matter to me, and in some cases, there is a big difference between trying to sell a used Honda/Toyota vs a used Kia/Suzuki.. I do agree with you that if you drive your vehicle into the ground (say 10 years, 120K miles) resale is not as much as a factor. But let's face it, you are probably the minorty..
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Replying to: bretfraz (Jul 31, 2006 12:36 pm) Resale value should not really be considered unless it is to break a tie between two or more cars that one is interested in. To often higher resale values are paid for by higher up front costs. Yes you have a $2,000 higher resale value for car 'A' but you paid $2,500 more for it. Secondly it doesn't pay to get the car that has a higher resale value if you compromise on what you want. "Oh sure I hate the car but look at the resale value." Plus the longer you keep the car the less a higher resale value is a factor. |
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Replying to: dc_driver (Jul 31, 2006 1:32 pm) A couple of thousand work in my building and going through the parking lot I would say that its a pretty even spread between new to 10+ years. Even have some that date back to the 80's. Most people I personally know put at least 100K on them before the get rid of them. I know some that trade every couple of years, but thats a minority. |
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Replying to: advequityguy (Jul 31, 2006 12:33 pm) I guess it's down to the perception of a "deal". To a lot of people a large amount off the MSRP is of more value to them than resale or actually owning a car they like. |
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Replying to: advequityguy (Jul 31, 2006 12:33 pm)
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