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Stories from the Sales Frontlines

48046 messages,  Last post on Dec 03, 2009 at 10:40 AM

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What is this discussion about? Car Buying


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#2328 of 48046
Re: How far are you willing to go for the sale? [cluedweasel] by bobst
Jul 24, 2006 (11:12 am)
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Replying to: cluedweasel (Jul 24, 2006 10:56 am)

Very interesting story, Clue. I guess you sales guys eventually learn that some customers are not worth the trouble.
 
However, it is nice to hear that our CSI scores are so important. On our last two car sales, I gave the sales people perfect scores and added in complementary verbal comments as well.
 
When we bought our 1999 Accord, however, I was not pleased when the sales person tried to cheat us out of some options we had paid for. We eventually got the options we wanted, but I gave them a very low CSI score, with zeros on some categories. I have always hoped that it affected them financially, so maybe they would be less inclined to cheat buyers in the future.
#2329 of 48046
Re: How far are you willing to go for the sale? [toyotamover] by bigdveedubgirl
Jul 24, 2006 (11:29 am)
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Replying to: toyotamover (Jul 24, 2006 9:30 am)

That sounds like every Audi client! It depends on the situation. During the week, I have the patience of a saint. On Saturday, not so much. And it depends, If they are appreciative of the time I spend with them, I usually do not mind, because for some people who only buy a car every 10 years it is a big deal. Usually, if they start asking how much over invoice, I let them know real quick it is more like how much off of sticker. I do not mind a mini as long as I am appreciated, but If I am worked like a dog and get a crappy csi, I am out. I had a customer who I found a car in florida, shipped it here did all kinds of extra stuff, and I got a crappy csi because the front license plate holder. And that was a mini deal
#2330 of 48046
Re: How far are you willing to go for the sale? [theflush] by toyotamover
Jul 24, 2006 (11:31 am)
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Replying to: theflush (Jul 24, 2006 10:29 am)

It doesn't if someone just comes in for a price. I am talking about the guy that wants to know what different option packages there, all the fine details of each, wants Michelin tires instead of Goodyear etc etc etc... The guy that want to spend an hour with you before you even talk price.
#2331 of 48046
Re: How far are you willing to go for the sale? [cluedweasel] by jipster
Jul 24, 2006 (11:39 am)
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Replying to: cluedweasel (Jul 24, 2006 10:56 am)

Some customers are just not worth having.
 
You showed great restraint in not strangling the good doctor. Maybe, you should have shown up at the golf course and gotten those golf balls back in mid swing.
 
What percent of surveys come back 100%? I would think it very few unless you told the customer it was pass/fail. I remember our salesperson "asking" for a good survey. But, she never mentioned she needed a perfect score. Consequently I marked down on 2 or 3 areas where I thought improvement needed...would probably score a 90-94%. I would have given it to her had I known.
#2332 of 48046
Re: Saw an episode of "King of Cars"... [lemko] by danf1
Jul 24, 2006 (11:40 am)
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Replying to: lemko (Jul 24, 2006 10:58 am)

Usually when a customer says yes to the first pencil, you know there are going to be credit issues. Sometimes people will tell you that if you get them financed they will buy. For the most part, credit challenged peoplw will buy whatever you tell them to if you can get it done for them.
#2333 of 48046
Front license plate holder = holes in the bumper. by perna
Jul 24, 2006 (12:00 pm)
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I had a customer who I found a car in florida, shipped it here did all kinds of extra stuff, and I got a crappy csi because the front license plate holder. And that was a mini deal
 
This stung just a little bit.
 
A few years ago I was finally able to afford my dream car, and went shopping for it. I timed my buying so that I'd get a good deal on it (bought one of the last "old style" Maximas around), but the problem with this buying method is that the selection isn't the best(I will probably buy an '09 Maxima, right before the redesigned '10s hit the lots).
 
Well, it just so happened that a local dealer had the exact combo of colors and options I wanted, so I did the deal. The only problem with the car is that it was a DX from Wisconsin (I'm in Michigan), so the car had 330 miles on it. That part didn't bother me, I wasn't buying a sports car. What DID bother me was that it had a front license plate holder, which the salesman assured me they would take off when I took delivery on Monday (it was a Saturday).
 
Well, I show up Monday night, and the plate is still on there. I ask him what the deal was, and he says he wasn't able to get it into the body shop today, and if I wanted we could do the delivery the next day. Considering this was the car I'd been waiting for my whole life, of course I took delivery and figured I'd just take it off myself.
 
I get it home, and do all the obsessive things I do with a new car. Read the manual cover-to-cover. Check that the tire pressure is spot-on what the in-car placard says it's supposed to be. Look at the engine, check all the fluids. Put the stereo presets in, and play some CDs. Put in my rubber "Maxima" floormats, special ordered from a place online (it was March in Michigan, after all). And lastly, take off the dang license plate holder.
 
I was horrified to see that the holder was fastened by not one, but two giant screws. I take it off, and there are now two holes in my brand new bumper (I'm not sure if I thought the thing was held on by osmosis or what )
 
So I call my salesdude the next day, and start talking crazy talk like getting a new bumper put on. I hear him smiling through his voice, and tells me to get over there. He had had the body shop paint-match two small plugs, which he then popped in the holes. It looks perfect.
 
Yeah, he got a perfect CSI. However, veedubgirl, please do not underestimate the anal-retentiveness of people paying big money for a brand new car.
#2334 of 48046
Re: How far are you willing to go for the sale? [bigdveedubgirl] by toyotamover
Jul 24, 2006 (12:14 pm)
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Replying to: bigdveedubgirl (Jul 24, 2006 11:29 am)

CSI is something I definitely wanted to mention but forgot in my original post. Good point all. That type of customer will always nail you on CSI which makes it even more sense to ditch them. Again - the full lister that brings you the cookies - 100% every time.
 
The doctor story is a nightmare but not unheard of. That is the customer I was talking about but not even to that extreme. You showed WAY more patience than I would have with him. Like 9 1/2 hours more (^: Don't worry - that will all come back to him in one form or another. Bad things happen to bad people.
#2335 of 48046
Re: How far are you willing to go for the sale? [tsgeisel] by toyotamover
Jul 24, 2006 (12:19 pm)
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Replying to: tsgeisel (Jul 24, 2006 10:49 am)

tsgeisel -
 
I can usually tell within 5 minutes what I have - 15 years of Toyota sales not to brag but doing 25-30 vehicles per month helps. I also find that has gotten easier as people lives become more cluttered with work, family, interests and such they just don't have the time to stroke around yanking chains. They tend to lay it out there faster if you are asking the right questions. Plus I don't have the time to play the car game either. Maybe my approach has something to do with that?
#2336 of 48046
Re: How far are you willing to go for the sale? [toyotamover] by tsgeisel
Jul 24, 2006 (12:36 pm)
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Replying to: toyotamover (Jul 24, 2006 12:19 pm)

No worries. Auto sales is different than the in-store selling I was doing as well. But one of the points that was constantly impressed on us (and that I impressed on new co-workers) is "You can't pre-judge who'll buy" and "If you're not surprised by a sale you've made at least once/day, you're not talking to enough people."
 
But this was in-store, limited promotional work. Aside from the commission aspect of it, it's a completely different animal.
#2337 of 48046
Re: How far are you willing to go for the sale? [cluedweasel] by tsgeisel
Jul 24, 2006 (12:44 pm)
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Replying to: cluedweasel (Jul 24, 2006 10:56 am)

Wow. I had no idea the CSI survey affected so much.
 
I sure hope it did - I was very unhappy with the dealership I bought my last car at, and not so happy with the salesman I dealt with (and way less happy with others that I dealt with at an earlier time), and my survey reflected that - but only in an apporpriate manner.
 
I like the idea that perhaps the dealership was hurt because of a poor CSI survey.

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