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Smart Shopper Stories from the Sales Frontlines
48012 messages, Last post on Dec 01, 2009 at 4:35 AM
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Replying to: chikoo (Jul 22, 2006 10:20 am)  I asked for a 25% on the spot "discount" for a piece of expensive clothing at Macy's a few years ago. This particular garment had been on the selling floor for about one day. I asked the salesperson; she asked her manager and I purchased the garment at the discounted price I asked for.
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Here's the scenario... Customer walks in and you can tell within 5 minutes of qualifying that you will probably sell them a car. The problem is this is one of those customers that are very analytical, very picky (the type that will complain over the very smallest details of the car or the deal), over researched etc... You know you will sell them but won't make much more than a mini, nothing in F&I and that you will probably be living with them before and after the sale. If you been in the biz for a while you know what I am talking about. The customer that will take hours and hours of your time for little reward compared to the full lister that that you spend an hour with and they bring you home baked cookies the next day as a thank you. Do you go for the deal or do you back off and let them walk maybe purposely quoting them a high price or just not trying? Curious about this... I've gone back and forth with this question in my 15 years working at a high volume Toyota dealership. You want every deal but what's the limit. My answer is that I will sell them if I really really need the deal (EOM for a bonus etc...) Otherwise I cut bait and look for something better that won't end up costing me money in the long run by being off the floor.
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Replying to: british_rover (Jul 22, 2006 3:18 pm) At the auto show, there was a torture track set up that a bunch of different Jeep models went around. It looked like the Commander did a fine job, but I'm sure would not hold up to the Range rover track.
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Replying to: mazda6iguy (Jul 24, 2006 9:44 am) Or am I just mistaken about that?
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Replying to: dwilliam (Jul 14, 2006 5:55 am) Sheesh.... Are we sensing some ATTITUDE? You are right in your analysis, of course. |
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Replying to: mark156 (Jul 14, 2006 7:49 am) Keep in mind, if folks keep there cars until they are paid off, they will need continued service, parts, etc at the dealership. So, if the dealer was losing a little out front, they are going to pick it up out back. There are so many types of buyers that I think everything would fall into place. A person leasing ever two years, in a sense, has a paid off car and is ready for another I'm a little late to this party, but here goes.. Dwilliam's point: If people keep cars until they have positive equity, overall tax revenue would significantly reduce for the government. Mark/Snake's point: Not so. Now maybe snake's professor got the Nobel prize for his economic theory, but it's obvious that in general, if people started living within their means, the great state of the USA can only support about 1/2 the jobs it currently does. It's gluttonous consumption that keeps the economy afloat. (Maybe the professor got the Noble prize (not Nobel) )
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Replying to: toyotamover (Jul 24, 2006 9:30 am) It's not the PC answer, but I'd do the same as you. Sometimes a bird in the hand isn't worth two in the bush! |
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Replying to: toyotamover (Jul 24, 2006 9:30 am)
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Replying to: theflush (Jul 24, 2006 10:29 am) You took the words out of my mouth.. Including the test drive, I was in and out of my last deal in just under an hour and a half. Salesman spent maybe 45 minutes to an hour with me... Even if the guy only made $100 on the deal, that is not bad for 1 hour worth the work... BTW, I am one of those people who research the crap out of a car and have a good idea on the numbers and what number I am looking for. Although I usually work mostly with the Internet sales department... |
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Replying to: toyotamover (Jul 24, 2006 9:30 am) When I was doing the other commission sales job, I would have loved to figure out how to determine that. Because I had my fair share of enthusiastic folks who were essentially just yanking my chain, unenthusiastic folks who wound up buying, and, of course, a few people for whom I just lost the sale somehow. But nobody I ever worked with could say for certain "This person *will* buy", although it was much easier to learn who *wouldn't* buy. Talk to everyone; that's my theory.
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