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Smart Shopper Stories from the Sales Frontlines
48073 messages, Last post on Dec 05, 2009 at 5:31 AM
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Replying to: graphicguy (Feb 10, 2006 7:01 am) My brother calls his friends at dealerships around Cincinnati when he is looking for a specific model. Generally, within a few days or a couple of weeks, he'll get a few callbacks. It means sales for the dealerships and a reduction of time that he needs to seek out vehicles. It is all about relationships ...
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Replying to: michaell (Feb 10, 2006 8:05 am) |
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I had a perfect example of this last friday night. Had a guy come in with his wife off the street. Said he had driven by a few times and saw the vehicle we had parked out front. Liked the look of it and saw that we had just dropped the price by a 1000 dollars and wanted to know if that was our rock bottom best, best price. Now he has not even introduced himself or given me the chance to really introduce myself and I have not even been able to get out of my office yet before this takes place. I introduce myself ask him if he has ever been inside a Land Rover before or driven one and he goes well know I have never even touched one I just liked the look of it. Oh well you have to look inside it and drive it first make sure it is the right car for you. I pull it up let him and his wife play with all the buttons show them that it has three user selectable suspension settings and several other automatic settings. He goes, "Wow I didn't even know it could lower it self that is great no need for running boards." I say, "Exactly right sir and it lets you get into parking garages that other tall vehicles could not get into." He has a trade with a ton of miles that he is convinced he will be upside down in. By now it is right at closing time so I ask him to come back tomorrow when it is light out and we can apraise his trade easier. He agrees and comes back right in the morning on Satuday. Our preowned manager takes his car for a trade puts a number on it and to the customers suprise he is actually over 4,000 dollars up. Now the guy is just ecstatic and we sit down to work out the price of the new car. I don't even need to negotiate he is so happy with all of the extra features that the Land Rover has and that he was actually right side up on his trade that he just agrees to our 1000 dollar off knock down price. He went from being a I want your best, best rock bottom price customer, who would have ended up being a grumpy customer probably, to a very happy 100 CSI all the way and I have no problem paying the asked for price customer. That is building product value.
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Replying to: british_rover (Feb 13, 2006 3:33 pm)
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They left happy! It doesn't always have to be about money. Both sides were content with the deal.
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Replying to: jipster (Feb 14, 2006 6:41 am) I am always fascinated by the people who post and ask, Hey, I just bought this car - here is what I paid, did I get screwed??? Who cares...it's tooo late. Enjoy the car, part of me wants to rain on thier parade and say - Just two days ago someone in your area spent 5k less *snicker* And another part of me, just wants them to feel good by posting "Wow, what a deal" I didn't mean to rain on you, Jipster....i am just cranky and wanted to rant. *rant over* |
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Replying to: golic (Feb 14, 2006 8:54 am) There will always be SOMEONE who will say this, whether they are full of it or not. So it doesn't pay to ask. Just enjoy the car and move on. |
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Replying to: isellhondas (Feb 14, 2006 8:43 am) It doesn't matter to me. I'm just curious. Agree,if both sides are happy and content...more power to them.
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Then it must matter.
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Replying to: jipster (Feb 14, 2006 12:59 pm) We try not to give away cars for invoice but it does happen from time to time. |
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