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Toyota joins NASCAR!

75 messages,  Last post on Jun 09, 2009 at 6:47 AM

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What is this discussion about? Toyota, Motorsports


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#6 of 75
Re: I think what's interesting... [rorr] by acura_el2000
Jan 25, 2006 (8:43 am)
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Replying to: rorr (Jan 25, 2006 8:33 am)

Id say because its not that hard.
#7 of 75
Re: I think what's interesting... [rorr] by 1racefan
Jan 25, 2006 (8:47 am)
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Replying to: rorr (Jan 25, 2006 8:33 am)

I'd suspect that Toyota (the Toyota race teams) will be acquiring the services of a lot of those builders/tuners that have been working on those Dodge/Ford/Chevy engines all these years.
#8 of 75
Toyota by mirth
Jan 25, 2006 (8:49 am)
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NASCAR sucks. I'm disappointed with Toyota for going there, but I guess they can afford to throw their money away on a boondoggle. Baseball, apple pie, and Toyota!
#9 of 75
Re: I think what's interesting... [1racefan] by rorr
Jan 25, 2006 (9:48 am)
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Replying to: 1racefan (Jan 25, 2006 8:47 am)

"I'd suspect that Toyota (the Toyota race teams) will be acquiring the services of a lot of those builders/tuners that have been working on those Dodge/Ford/Chevy engines all these years."
 
And you would be correct.
 
Good article from Car and Driver on Toyota's effort in the Nascar Truck Series. I would expect their effort in the Cup cars to be very very similar.
 
http://www.caranddriver.com/article.asp?section_id=4&article_id=8125&page_number- =1
#10 of 75
Re: I think what's interesting... [rorr] by Mr_Shiftright HOST
Jan 25, 2006 (9:49 am)
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Replying to: rorr (Jan 25, 2006 9:48 am)

If I were Toyota's competitors right now, I'd be getting drunk in a sleazy bar somewhere...
#11 of 75
Re: I think what's interesting... [Mr_Shiftright] by rorr
Jan 25, 2006 (9:55 am)
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Replying to: Mr_Shiftright (Jan 25, 2006 9:49 am)

Actually, I think they're all taking hard looks at the rule books trying to find ways to make the Toyota motors illegal...
 
....and THEN they'll be getting drunk and lamenting the passing of the good'ol days....
#12 of 75
YeeeeHaaaa!! by corsicachevy
Jan 25, 2006 (10:16 am)
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As you guys likely know, the "good'ol days" ended in the late 1980s. Once guys like Roger Penske, Jack Roush and Rick Hendrick infiltrated the sport the days of chain smoke'in booze hounds sliding around in rolling monkey cages came to a halt.
 
Like it or not (I'm still undecided), NASCAR is well run and entertaining. To me, it will never match the glory days of CART for its combination of engineering and competition. Unfortunately, the engineering aspect made that organization unsustainable. Who in their right mind would scream down the back stretch at California at 260mph ....in traffic? Given what it is, NASCAR is good, competitive fun. Nothing more, nothing less. When looked at in that light, I sort of like it.
 
And, I don't think Ford, GM or DC wet themselves when Toyota entered the sport. DC certainly didn't cry foul when Toyota entered F1 and proceeded to fall flat on its face. They will be competitive right from the start. They may even win a few races and compete for the championship. I thinks that's why so many people gravitate to NASCAR. Winning is possible. Miss the right combination in F1 and you're out to lunch for a very long, expensive and frustrating season. Miss the combination for NASCAR's superspeedways and you can make up for it at the short tracks and road courses.
#13 of 75
Toyota blog by pf_flyer HOST
Jan 25, 2006 (10:27 am)
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http://blogs.edmunds.com/.ee8ed93
 
Yea, I figured this story would attract some discussion
#14 of 75
Reaching the NASCAR fan base by scott1256
Jan 25, 2006 (11:34 am)
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is a brilliant move on Toyota's part.
 
NASCAR has a devoted audience of millions. They have (up to now) not tended to be Toyota/Lexus customers.
 
It should draw a lot more customers into the Toyota camp.
#15 of 75
nascar changes the rules... by explorerx4
Jan 25, 2006 (4:50 pm)
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to make sure all makes are somewhat competitive. if you follow the series, i do, you realize it is pretty easy to mess up the aerodynamics by creasing a fender, or whatever. the sanctioning body can do the same thing off the track. toyota's best leverage will be signing big name sponsors. THAT will be interesting! The 'Home Depot' Camry?

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