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Nissan Versa, Toyota Yaris, Honda Fit, smart fortwo, MINI Cooper
Dec 21, 2009 (8:24 pm)
Ford announced the prices for the 2011 Fiesta:
Ford bets customers will pay premium prices for the Fiesta
Ford Motor Co. will charge more than $23,000 for a fully loaded Fiesta, a new car smaller than the Focus.
..."The price is out there, and we already have 1,000 orders," said Jim Farley, Ford's group vice president of global marketing. "Americans have shown us if we bring out aspirational products, not only will they pay the base price, but go up."
The 2011 Fiesta, which goes on sale in summer, starts at $13,995 including shipping for the four-door sedan. The base five-door Fiesta starts at $15,795. The Focus starts at $16,535 including shipping.
I forget when they are going to dump the crap-ola current Focus for the one on the European platform - have they already done it? - but I am thinking the price will go up when they do.
In the meantime, if that $23K Fiesta is an RS with the luxury features offered in a Mini Cooper S, people might pay it. I would be hoping for an RS a little closer to the $20K price point, but then I have no desire for xenon headlights and in-dash NAV.
On the flip side, I bet that $14K base sedan will be pretty well stripped down, and that's a shame.
#8738 of 9838 Re: Didja' notice? [nippononly]
Dec 21, 2009 (8:37 pm)
the fiesta 's' has features like electric power steering, advancetrac stability control, and telescoping wheel, which are not available on the focus 's', which starts at about 16,200.
the fiesta has a wheel/tire package that can add just under 2k to the price.
#8739 of 9838 Re: Didja' notice? [explorerx4]
Dec 21, 2009 (9:52 pm)
Well isn't THAT a fine how-do-you-do! All the more reason to get that new Focus in place and bump up the base price and base feature content. They need to start focusing hard on being profitable with their small car sales.
#8740 of 9838 Re: Didja' notice? [explorerx4]
Dec 22, 2009 (9:43 am)
I understand why they did it, but until they phase out the old Focus it's going to confuse consumers, big time.
#8741 of 9838 Re: Didja' notice? [ateixeira]
Dec 22, 2009 (4:15 pm)
the msrp of the focus has pretty much always been meaningless.
it's the product the buyers are going to look at.
#8742 of 9838 Re: Didja' notice? [explorerx4]
Dec 23, 2009 (9:53 am)
True, but finding that the Focus is cheaper than a Fiesta is still going to have consumer going
#8743 of 9838 Re: Didja' notice? [ateixeira]
Dec 23, 2009 (1:39 pm)
Even in base model trim, the Fiesta is going to be a better-handling car than the Focus, which may reduce the a little.
#8744 of 9838 Re: Didja' notice? [nippononly]
Dec 23, 2009 (1:47 pm)
They may as well phase out the old Focus now, or offer it to rental fleets.
At what point does the USA get the new euro Focus? Next generation?
#8745 of 9838 Re: Didja' notice? [ateixeira]
Dec 23, 2009 (1:52 pm)
10 more years?!
#8746 of 9838 Re: Didja' notice? [nippononly]
Dec 23, 2009 (3:49 pm)
Reminds me of the wait for the Golf V.
By the time it arrived here, it already looked old to me.