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What is "wrong" with these new subcompacts?

8691 messages, Last post on Dec 04, 2009 at 1:39 PM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: steve_ (Apr 27, 2009 6:53 pm)
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Replying to: ateixeira (Apr 28, 2009 6:55 am)
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Replying to: steve_ (Apr 28, 2009 7:00 am) I think it might be easier to market than the Polo, though. Less overlap with the Rabbit. It would steal fewer sales and bring a different set of buyers to the brand. |
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Replying to: ateixeira (Apr 28, 2009 7:14 am)
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Replying to: steve_ (Apr 27, 2009 6:53 pm) |
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Replying to: nippononly (Apr 28, 2009 7:32 am) They definitely have to kill the $14,990 pricing on those bare-bones Rabbits, though. Drop the base model entirely and have those start at $18k, then offer the Polo for $15k. I'm still not convinced they'll do significantly more volume than the current Rabbit does now, though. Bring that cool little super-turbo 1.4l engine and offer a model with that for $18k or so. Then they could earn the bang-for-the-buck crown. That could create a halo for other Polo models. I still wonder if they can produce them cheaply enough. Maybe assemble them in Mexico.
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Replying to: ateixeira (Apr 29, 2009 10:53 am) |
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Replying to: ateixeira (Apr 29, 2009 10:53 am) I hope the Polo DOES make it here. |
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The argument that the Polo and Golf are too close in price (and size) doesn't seem logical to me. There were quite a few folks who said the same thing about the Honda Fit being to similar to the Civic. Yet the Fit has been a runaway hit and Civic sales have remained very healthy, too. A lot of people tend to look at the Jetta as being more upscale than the Golf/Rabbit. In reality, they're the same basic car. The Jetta is offered in more trim levels with more features than the Rabbit/Golf, but the Polo would allow the Golf to move upmarket. The Rabbit 3-door was a loss-leader for VW, priced $2000 lower than the 5-door. There's room (and demand) for a Golf comparable to the Jetta SE and/or SEL. The Mazda3 5-door is proof that there's a market for premium compacts well in to the $24k+ range. A $15k Polo and $18k-up Golf would co-exist quite well, IMO.
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Tata Nano So Popular It Could Take Years for Customers To Get Cars (Straightline)
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