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What is this discussion about? Lincoln MKS, Sedan

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#4 of 2770 Re: MKS pictures/info [navigator89] by scootertrash Jan 09, 2006 (8:00 am)
Replying to: navigator89 (Jan 08, 2006 10:22 pm) Looks like Infiniti M45 with Acura front and rear clips. Nice wheels though. Replies to this message: gregg_vw (Jan 09, 2006 8:11 am) nvbanker (Mar 17, 2006 10:57 am)
#5 of 2770 Re: MKS pictures/info [scootertrash] by gregg_vw Jan 09, 2006 (8:11 am)
Replying to: scootertrash (Jan 09, 2006 8:00 am) Yes, it should sell much better than current Lincolns--but it is not Lincoln-esque. It is safe, derivative.   The hype with the introduction says, “People want refinement, rather than ostentation. Lincoln MKS is a luxury car that doesn’t need to shout – it captivates with a whisper.” You might as well say, "we wanted to play it safe and conservative, because we really aren't inspired yet." I think that's fine for Toyotas and Lexuses, which sell more on quality than style.   Lincoln needs to grab some attention. A little ostentation on a well-screwed together car would help a lot. Replies to this message: nvbanker (Mar 17, 2006 10:57 am)
#6 of 2770 MKS - Everything the Five Hundred lacks, Price?? by fsmmcsi Jan 09, 2006 (8:54 am)
It is a super Five Hundred, and seems to have addressed everything which kept me from buying a Five Hundred, but I'll only consider one if the price is a several thousand dollars more than a Five Hundred, not $15,000 or $20,000 more.
#7 of 2770 How does the new CTS add to the mix? by logic1 Jan 09, 2006 (9:01 am)
I wonder how the next generation CTS will play in the competition.   The current CTS can perform with the Lincoln, but fell short on interior quality and its polarizing exterior kept many away.   The MKS is going to be a larger car (on the outside anyway) than the LS. 194 inches to 203 inches may not seem like a lot to suburban types. In the city where I live those extra 9 inches may as well be a mile.   Plus, the dynamics of the D3 platform will be AWD with rear wheel bias, not pure RWD. The CTS will be RWD with possible AWD option.   If the GM can make the new CTS exterior more broadly acceptable without losing its character and follow through on interior quality, some LS fans may start looking at its US competitor over the MKS.   I will say that I really like the interior, front view and the wheels on the MKS prototype. Replies to this message: gregg_vw (Jan 09, 2006 9:44 am) logic1 (Jan 09, 2006 10:31 am)
#8 of 2770 Re: How does the new CTS add to the mix? [logic1] by gregg_vw Jan 09, 2006 (9:44 am)
Replying to: logic1 (Jan 09, 2006 9:01 am) I doubt the MKS is aimed at the CTS. It's size indicates it is more an STS or DTS competitor. Lincoln needs a new LS/CTS sized sedan. Perhaps that will be the second one they are designing off the D3 architecture? Replies to this message: logic1 (Jan 09, 2006 10:31 am)
#9 of 2770 Re: How does the new CTS add to the mix? [gregg_vw] by logic1 Jan 09, 2006 (10:31 am)
Replying to: gregg_vw (Jan 09, 2006 9:44 am) I hope so.   That is what I cannot figure out.   The Zephyr is definitely not in the same league the LS plays in. The MKS seems too big and heavy to truly carry the mantle.   Is Ford surrendering this part of the market, or does it have something new up its sleeve?
#10 of 2770 MKS by ANT14 Jan 09, 2006 (12:08 pm)
Well that's a loaded question. Originally the LS and CTS battled the "Entry luxury" segment, which ideally were direct competitors. Both entry sedans to luxury domestic makers, with European dynamics.   Ford repositioned the LS above the Zephyr, so if you wish to call the Zephyr the direct competitor to CTS, it actually is in segment and price. Although it's different markets/demographics which each is targeting. So you may do with that information as you wish.   The MKS in ideology is really the replacement to the LS, BUT it's mission is a bit different, and placed above the Zephyr in segment and pricing.   The MKS will very much be a great handler, don't let the AWD or exterior size fool you. And the even larger sedan, has yet to be released... Replies to this message: logic1 (Jan 09, 2006 6:36 pm)
#11 of 2770 Specs... by laxman Jan 09, 2006 (2:47 pm)
Any comparison specs for the Mark S? As you stated the MKS is the "replacement" for the LS. Which models are they competing with?   So when will we see the longer version? I have a feeling it will be called the MKC. Tag line: "Just because we call it the "Continental" doesn't mean you can't drive it all over the world." ANT14, you think Lincoln could use that in a commercial? Probably sounds to much like a Lexus commercial   I like the name. A page from ANT14's script style   Buddy: What car is that? Me: It's a Mark S Buddy: Lincoln is it? Me: Yep Buddy: I use to have a Mark VII. Boy that thing could get up and go. Me: I guess it is like what Ford did with the T-Bird. A new take on old legend.
#12 of 2770 Re: MKS [ANT14] by logic1 Jan 09, 2006 (6:36 pm)
Replying to: ANT14 (Jan 09, 2006 12:08 pm) You may some pretty good points.   Things are changing at Lincoln, that is for sure. The MKS concept is interesting enough to keep me waiting to see how it works out.
#13 of 2770 Typo Alert by logic1 Jan 09, 2006 (7:21 pm)
I posted: You may some pretty good points   Originally wrote: you may have a pretty good point. Meant to edit as you make some pretty good points. Oh well

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