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Sedans Lincoln MKS Lincoln MKS
2770 messages, Last post on Nov 12, 2009 at 11:00 AM
You are in the Lincoln MKS Forum. Your Hosts are pat & karens
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Replying to: akirby (Aug 17, 2009 7:40 am) It does make me wonder if bankrupt GM (which has more new models and more differentiation within those lines coming than Ford does) made the better or worse decision by accepting government help. Time will tell. One thing we do know is that we have a new order of excellence in the industry overall. If Lincoln dies (I hope it doesn't), it won't be missed nearly as much as Cadillac (or Packard or Chrysler for that matter...can't imagine that Cadillac or Chrysler will make it if Lincoln can't). But if Lincoln bites the dust, we will continue to have excellent choices for luxury rides regardless. |
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Replying to: madlock (Aug 16, 2009 11:42 pm) I don't think any of this says the MKS is a red-headed step-child or that Ford has forgotten about it. The biggest "need" it had was a stronger engine - and it got it. There was also room to tweak the NVH control, ride and handling - and it got that. The MKS also gets the active park assist which is not available on the Taurus. It has the power tilt/telescope steering wheel that is not on the Taurus - although the Taurus has adjustable pedals. The MKS has the dual panel moonroof and the Taurus doesn't. Take a look at some smaller details like lining inside the door cubbies, the sealing around the front doors, and the quality of the leather, the warranty, etc. No question the Taurus needed a lot more help than the MKS. The Taurus has moved up market and now the Limited comes close to the base MKS in content and in pricing. As Akirby mentions, this leaves room for Lincoln to move up, too. Frankly, at this point, I don't think the Lincoln name carries enough clout to make it viable at a much higher price point but that could change. We now have the MKT which is getting great reviews, the MKZ which is greatly improved, and the ecoboost MKS. Compare this line-up with where they were in 2007. Speaking of pricing, help me understand what competitive vehicles with the same level of content and performance are available for less than an Ecoboost MKS? Don't say the SHO - it's not even aimed at the same buyer and cross-shoppers will have a clear choice once they see and drive them both. Genesis? E-Class? RL? STS? GS? What?
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Replying to: brucelinc (Aug 17, 2009 11:55 am) Acura RL 3.7 AWD Smaller. 325/270. $55K loaded. Infinit M45 4.5L AWD Smaller 325/336. starts at $56K. Sure looks competitively priced to me and in most cases with more equipment.
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Replying to: akirby (Aug 17, 2009 12:12 pm)  Why, it doesn't look much better than the Infiniti M if you really think about it. And how is that going to gain it traction in this difficult time?
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Replying to: gregg_vw (Aug 17, 2009 8:35 pm) Are you seriously saying that a $55K MKS is overpriced compared to a $55K Infiniti even though the MKS has more power and more room and at least the same number of gadgets if not more? Just because you might prefer the Infiniti styling over the MKS styling? Maybe we should factor in an automatic MSRP adjustment for every vehicle based on whether you like the styling or not? 
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Replying to: gregg_vw (Aug 17, 2009 8:35 pm)  Gregg, you strike me as a styling connoisseur and I respect that. Most of the time I agree with you although appearance isn't so important to me. For what it is worth, it seems that a lot of people think the MKS is pretty striking. When I was test driving an MKS for about a day and a half recently, I was almost embarrassed by the number of people - friends, neighbors, and strangers - who just gushed over it. Granted, I live in a land of SUVs, minivans, and pick-up trucks so this reaction doesn't mean much. However, a lot of people seem to think the MKS is pretty striking in spite of the height, overhangs, etc that neither you or I like. The only real competitors of the MKS that I have driven are the Acura RL and the Caddy STS. I think the MKS ecoboost blows them both away by a country mile.
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Replying to: brucelinc (Aug 18, 2009 5:02 am) Further, you can argue that the MKS is fairly priced, given equipment levels (it is) and competitive models (which the A8 definitely isn't), but at the end of the day if people say that's a lot of money for a Lincoln, then it is. I preferred the Lexus (and lately Hyundai) approach of bringing out a model that matched or exceeded other luxury marques, and then undercutting them by many thousands in order to get really established. That the Genesis is actually selling, even if not in huge numbers, is success, considering it is from the same company that built the very cheap and very bad Excel some years ago. And now next year, the Equus is coming here--a large very luxurious very well equipped RWD V8 sedan (a car that could start horning in on A8 territory) starting at about $50K. If an upstart Korean company can do that, and trust me, the Chinese will soon start getting this stuff right as well, Lincoln has to aim higher (and not just pricewise) if it is to survive long-term. As an aside, I never put much stock in bystander reaction to a model without considering all the factors. Most people are prone to be polite and complimentary when a new model that you are driving is brought to their attention. And new Lincolns are relatively scarce out there in the herd, whether you are talking MKS, MKZ or MKX. Suddenly seeing what seems to be a quality built car with decent styling will easily elicit praise. But fantastic styling can certainly sell cars at times. Quality and reputation can also sell even dowdy cars. Lincoln really doesn't have either situation right now. While Ford models may be eliciting praise for initial quality, Lincoln is stumbling a bit there. Sales are way down as well. And meanwhile, Lincoln doesn't have the cash to do anything more than it is already doing right now.
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...notwithstanding my comments in the previous post http://www.autoblog.com/2009/08/18/customer-satisfaction-study-puts-big-3-in-top- -five-cadillac-tie/
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Replying to: gregg_vw (Aug 18, 2009 6:52 am) How many they can sell with that strategy remains to be seen. |
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Replying to: brucelinc (Aug 18, 2009 5:02 am) |
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