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Sedans Lincoln MKS Lincoln MKS
2770 messages, Last post on Nov 12, 2009 at 11:00 AM
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Replying to: akirby (May 22, 2009 5:35 pm) This is the best point I've read on the forums in the last week. |
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Replying to: lilengineerboy (May 21, 2009 3:05 am) |
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Replying to: speculator (May 23, 2009 8:22 am) As for Lincoln - how many times do we have to point out that Lincoln IS going back to RWD and it's obviously moving upmarket (witness how Mulally is moving Ford more upmarket with the Taurus). But they don't have a current, suitable RWD platform readily available and right now they simply can't afford to build a brand new one. Why don't you go loan Lincoln a few billion dollars and they'll build just the car you want? Or just be patient and wait for them to get the Ford brand back on it's feet and then they can go after Lincoln. That's been the strategy the last 2 years. Were you asleep at all the dealer meetings?
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Replying to: speculator (May 23, 2009 8:22 am) I think the issue is Ford lacks a modern RWD platform. GM had European and Australian platforms to leverage for the CTS, G8, and GTO. Does Ford have a RWD other than the Mustang (which is live axle even)? I thought the Lincoln LS, Jaguar S-Type, and T-Bird were all on the same platform. Did that get scrapped when Tata bought Jag? I just don't believe that a Taurus SHO that is based at 38,000 without options is going to be a great seller. Are you worried about only the SHO or the whole Taurus line in general? Does it base with the 3.5 from the Edge and then get an EcoBoost after that? I thought Mulally said it wasn't going to cost more than the current Taurus.
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Replying to: lilengineerboy (May 23, 2009 5:57 pm) That's exactly the problem. The Mustang platform isn't suitable for several reasons. They have RWD V8 sedans in Australia but they don't want to just import those (GM tried that unsuccessfully). What Mulally has in mind is a new global platform that can be used for both the NA and Aussie market. It was already underway but was stopped when the economy tanked and fuel prices rose. They had to divert funding to getting the Fiesta and other smaller Euro cars here sooner. Once that's done they'll go back to global RWD. I thought the Lincoln LS, Jaguar S-Type, and T-Bird were all on the same platform. Did that get scrapped when Tata bought Jag? They were. The LS and T-bird were cancelled years ago. That platform was too expensive and could not use the cheaper corporate V8. When they decided not to sell it in Europe the business case was dead. Jag upgraded the DEW98 platform which is used now in the XF. Ford wants a new global RWD platform (NA and Australia) and dew98 doesn't fit the bill even if they still owned Jaguar. |
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Replying to: emrnibbles1 (May 22, 2009 1:18 pm) |
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alman: "about the depreciation discussion which someone said he could buy a year old Ecoboost MKS for $20k, I highly doubt it."...I was one of those who made this comment, and, I think nvbanker (forgive me if I am wrong) agreed with me in the next few posts...if not nvbanker, then someone else... While I do not have exact numbers, I would still guess that Big 3 cars will depreciate like rocks...if someone buys an MKS ecoboost for $40K, rest assured that if they trade it in next year, they will be lucky to get over $20K trade-in...in 2 years, the used miodel will sell for $20K...be as optimistic as you want, American cars do not, have not, and will not hold value, with very few exceptions... alirby says that Ford no longer has the stigma of a few years ago...no doubt they are getting better, but to say that their rep of the last few years has been completely removed is, IMO, not true at all...I also agree with speculator that a Ford at $38K may be difficult to sell...just like VW could not sell a Phaeton, Ford may have trouble with a passenger car, same name as an inexpensive sedan of 1985-2005, selling for over $40K after sales tax, ext warranty, and other goodies added on by the dealer... Maybe the rep of Ford has changed as far as rotten vehicles, but to think that Ford can approach $40K with an ordinary passenger car, well, I think Ford will be quite surprised when folks say they love the car, but will only spend $10K less than the asking price of the Taurus... Some car brands simply have reputations that have lasted too many years to change...Ford (and Chevrolet) are mainline US brands not known for expensive cars...when they ask $40K for an ordinary passenger vehicle, I think they are heading into dangerous territory...the reviews may be nice, but folks are not going to drop $40K on a Chevy or Ford...at least not in great numbers that they hope...those cars are, simply, too expensive, esp when they WILL drop like rocks after one year out...a 2010 Taurus or MKS at $35-40K new, will be well under $25K, almost new (used) in 2011... I could be wrong, but I won't be off by much, maybe a thousand or two...Ford and Chevy do not have any cachet, and even the names Caddy and Lincoln are struggling, IMO... At $35-40K, Ford is making Honda look better by the day...
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Replying to: emrnibbles1 (May 22, 2009 11:42 am) Excuse me, but aren't you being at least slightly ridiculous here? No one puts real suede in a modern car. It doesn't wear well and doesn't stand up. The Audi A8 and other luxury cars have used ultrasuede materials or Alcantara for years.You may not care about polar bears and that is your choice. But Ford is going where there is a market, and green, fake or real, is in. Besides, making recycled materials look and feel quality is neither easy nor cheap to do. |
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Replying to: marsha7 (May 24, 2009 6:24 pm) 
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