Last post on May 07, 2013 at 2:30 PM
You are in the Lincoln MKS
What is this discussion about?
Lincoln MKS, Sedan
#2599 of 2971 Re: 2010 MKS Ecoboost pricing [brucelinc]
May 22, 2009 (12:42 pm)
But in a 43k loaded Taurus sho and in a 50 k Lincoln. I think I would want better material for these prices than synthetic suede or wood scraps. A 365 hp car that weighs approx 3700-4000 lbs is not environmentally friendly. I would think that the reason for really using synthetic material for suede seats and wood cast offs for panel trim is cost and not because Ford really is environmentally concerned. If it is ,it's only concerned to a point;and that point is is that it is more cost saving using recycled materials over original materials. The car speaks for itself. I don't care about the Polar Bears either. I like large cars with engines that develop a ton of ponies.
#2600 of 2971 Re: interesting discussion going on here... [akirby]
May 22, 2009 (1:28 pm)
Well since you are the Ford expert that has all of the connections with the company why don't you ask one of your connections how well is the 50 k Expedition selling? Ask why the Lighting pick up truck you know the performance version didn't sell. Ask about the reason for discontinuing the retro 37k TBird roadster? Ask how well the Flex is selling ? Also the Navigator? What is Ford trying to so with the TaurusSho.? Tell us? Get a hold of your connections and ask. OK.. Wait a minute, Chrysler uses a outdated rwd Mercedes platform for the 300 ,Challenger and Charger. If you do some mkt research you will find that the standard models of the above mentioned models are the models that sell the most and not the performance versions. Also all are available with V8 Hemi that doesn't have to depend on a couple of turbos to develop hp. Do you really want to compare a TaurusSho's outdated modified fwd Volvo platform with an outdated rwd Mercedes platform? Only a Ford employee would. Do you really believe that Ford is being environmentally friendly by producing a car that is about 3700-4000 Lbs with a 365 hp engine because it uses recycled materials for its interior. I would expect better material in a 42 k loaded Taurus Sho or 50 k Lincoln.
#2601 of 2971 Re: 2010 MKS Ecoboost pricing [cycler1]
May 22, 2009 (1:50 pm)
a quick google search came up with 'summer 09'.
#2602 of 2971 Re: Ok.... [speculator]
May 22, 2009 (2:18 pm)
I would say that a number of those on this sight are Ford employees or connected with the marketing of Ford products. Their financial well being depends on Ford doing well. So you have to understand where they are coming from. One poster wrote that he would be willing to pay 38 thousand for a souped up Taurus. He doesn't even think that 38 large is a steep price for a Ford. That should tell you something. I don't know your financial situation but I suspect that it is like mine. If Ford should go under you will have no financial problems, but many of those who depend on Ford don't have that ability. That is why you see all of the disagreement with your position. And sometimes rosy outlooks for Ford that may not be justified with present state of the economy. Ford has a rough time selling its present products but yet It introduces a 50 k base MKT and a 38k SHO Taurus. Go and figure.
May 22, 2009 (4:24 pm)
I would say that a number of those on this sight are Ford employees or connected with the marketing of Ford products. Their financial well being depends on Ford doing well. So you have to understand where they are coming from. One poster wrote that he would be willing to pay 38 thousand for a souped up Taurus. He doesn't even think that 38 large is a steep price for a Ford. That should tell you something. I don't know your financial situation but I suspect that it is like mine
LOL. Okay so given your other vehicles (the AWD Bentley and the MBZ S550) I don't think you are in the market for a 30k Taurus or a 50k Lincoln anyway, so I don't see why you feel the need to judge the other posters. I don't see how your opinion is more or less valid than mine, without resorting to assumptions to motivation.
I don't understand what the big deal is I guess. If you don't like it, don't buy it. If you want to whine about not liking it, thats fine, but don't get upset if someone does like it.
#2604 of 2971 Re: 2010 MKS Ecoboost pricing [nvbanker]
May 22, 2009 (4:38 pm)
My reply was to the Marauder not the MKS. I have not had that privilege yet. Right now I am satisfied with my 02 Cartier. That is all I can afford with a child getting ready to go to college in another year.
Sorry for the confusion. The reply did not pick up the quoted material.
#2605 of 2971 Re: Ok.... [emrnibbles1]
May 22, 2009 (6:35 pm)
I am NOT a Ford employee. I've been posting on this site (not sight) for over 10 years. I am a Ford fan - always have been - and while I might be somewhat optimistic I am not afraid to point out when Ford makes a mistake. The Tbird and Marauder were mistakes. The Taurus is one of the best things Ford has done in years. The interior is the best that's ever been seen in a Taurus. It has AWD and 365 hp available. It even has massaging seats!
I'm guessing you've never actually seen or touched the "recycled wood and suede" that you say is cheap. And I'm willing to bet that it cost Ford a lot of R&D to figure out how to use those recycled materials and get them to look right. So your cost cutting theory is horse hockey. It would have been cheaper to use real wood and suede.
A RWD platform with better weight distribution would have been better. The center console could use some wood (recycled or not). Other than that, I can't see much room for improvement.
As for the price - for decades Ford tried to sell cheap cars and they were successful for awhile. But not today - not with the Koreans and the Chinese moving into the bottom end of the market. Ford has to move upmarket and make the best vehicles they can - and if that means an AWD 365 Hp Taurus cost $38K then so be it.
The Ford brand no longer carries the stigma of a few years ago. I think people are willing to pay for better materials, styling, performance and features. Are they going to sell 400K/yr? Of course not - those days are over anyway. But with all the platform sharing they don't have to sell that many to make money.
If you don't like it, don't buy it. My opinion is just as valid as your opinion and we'll both have to wait for the sales figures to see who is right.
May 22, 2009 (7:30 pm)
If you don't like it, don't buy it. My opinion is just as valid as your opinion
This is the best point I've read on the forums in the last week.
#2607 of 2971 Re: interesting discussion going on here... [lilengineerboy]
May 23, 2009 (9:22 am)
Give me a Lincoln flagship something that is along the line of a Jaguar XJ 8. A vehicle that offers a beautiful interior and has the balance of performance between a BMW and a Mercedes. Compare the interior of the MKS with that of a Jaguar. The Jag is clearly the more desirable Otherwise I want something that is above what Lincoln offers now. Get back to rwd. That is where Lincoln belongs. I am not angry at Ford. I just don't believe that a Taurus SHO that is based at 38,000 without options is going to be a great seller. Especially at this time. I am sure that there are some enthusiast that would buy one even though the economy is tanked. .But after them who else. Perhaps if the car had a base at around 32 thou instead of 38 thou. But after 6 months you may see 5 or 6K discounts on this car if it does not sell. The MKS is being discounted more than what was envisioned when the car was introduced about a year ago. J.D. Powers lowered its forecast for total vehicle sales in the U.S for the 09 year to 9.3 million units. The Forecast of sales for the year started at about 12 million units. In February it went down t about 10.5 million units. Now 9.3 million. Who knows what will it 3 months from now? That is why I question the logic of introducing a 38 thousand dollar car for the Ford division. It has nothing to do with the quality of the car. I think that the interior could be a little better designed especially the design of the instrument cluster. But to each his own. To get back to sales. The base Flex has a low sales figure and a loaded one goes for over 40K and it has even a lower sales figures. Part of the reason is the economy and the price. Both work hand in hand.
#2608 of 2971 Re: interesting discussion going on here... [speculator]
May 23, 2009 (3:24 pm)
The only have to make as many SHOs as people are willing to buy - it's just a trim level. If they don't sell a lot they won't make a lot of them. But it certainly helps Ford's image right now to offer it and take advantage of whatever market exists.
As for Lincoln - how many times do we have to point out that Lincoln IS going back to RWD and it's obviously moving upmarket (witness how Mulally is moving Ford more upmarket with the Taurus). But they don't have a current, suitable RWD platform readily available and right now they simply can't afford to build a brand new one.
Why don't you go loan Lincoln a few billion dollars and they'll build just the car you want? Or just be patient and wait for them to get the Ford brand back on it's feet and then they can go after Lincoln. That's been the strategy the last 2 years. Were you asleep at all the dealer meetings?