Last post on Nov 25, 2013 at 2:27 PM
You are in the Lincoln MKS
What is this discussion about?
Lincoln MKS, Sedan
Sep 16, 2008 (8:32 am)
I agree with greeg vw, Caddy has a couple of planned products even if some are off the same platform they have new products planned. Lincoln only has the MKT as completion for the rwd platform has no specific finish date. Due to fuel prices and lack of money i understand with ford not having a proper rwd platform currently but they at least could try to make their existing and upcoming products (2010 MKZ, 2010 MKT) very competitive. Lets not forget that GM is also in a fiancial crisis but they are still planning new product for caddy because they know in todays car market you cant become placent. Future Lincolns need to have something that is going to put them at or near the top of the class. Since they say that the 3.7 is "lincoln exclusive", then make it truely lincoln exclusive and give it to all lincolns, let the fusion and milan have the 3.5 as options.
2010 Mks(Standard 3.7 Direct Injection 310Hp, Sport suspension option, 3.5 ecoboost 360HP)
2010 MKZ(Standard 3.7 273 Hp, Optional 3.7 D.I. 300-310HP, manumatic, standard traction control, updgrade suspension option)
2010 MKT(Standard 3.7 D.I. 310 Hp, 3.5 ecoboost 360-370 Hp optional, more sporty suspension than flex)
Sep 16, 2008 (9:09 am)
I certainly wasn't holding Cadillac up as a great example of what to do. What I was saying is that even with their much more extensive and current lineup, they are not doing so very well (though way better than Lincoln). Even their worst stuff is better than what Ford left Lincoln to contend with. The DTS is nowhere near as ancient as the Town Car. The STS may not be selling, but it is a decent ride.
The Escalade is holding up even in this tough environment. There is an Escalade hybrid. The SRX is being replaced with a more efficient and less station-wagony model. Lincoln has nothing at all like the CTS, which will soon be expanded by a coupe and a very racy looking wagon. The ESV and EXT extend the Escalade range. The XLR gives them a halo car. The V series adds to the cachet. And they already have a small presence in Europe. Plus plans for yet another rear drive platform right smack in BMW 1 and 3 series territory, but for less money.
And yet their situation remains tenuous. Lincoln by contrast has almost nothing on deck. That's what I mean. The product planners and bean counters back in 2001 had no idea what havoc they would wreak and how their ture lack of skills might not just sink Ford from its long held #2 spot, but even spell the end for another venerable old brand like Lincoln.
#2119 of 2980 Re: mks ride comlaints [snags]
Sep 16, 2008 (9:42 am)
Personally, I liked the handling and ride of the MKS. It was a luxurious ride, but had decent handling. I wouldn't call it sport, but don't think the car could ever be a serious sport contender with the FWD platform. It was comfortable, large enough, and adequately powered for what it was designed to do. The Eco-Boost will certainly be a plus. I liked it well enough to consider buying one next year to replace my Lexus. Frankly, it's quieter and tighter than my LS430 is. Hard to believe, but true.
#2120 of 2980 Re: [emrnibbles1]
Sep 16, 2008 (9:51 am)
Lets face it, Ford could never produce a Lincoln comparable to Cadillac and sometimes Chrysler in terms of performance. And sometimes Lincoln's quality would be sub-par to Cadillac and Chrysler as well.
You're wrong there. Cadillac had the glory until the 80's, when they were making Oldsmobuicks with failing aluminum engines. (Coincidentally when I left Cadillac and went over to Lincoln). The Town car of the 80's and 90's was far superior to the Cadillac in every way. That all ended in 1998 though, and Lincoln has been spiraling down ever since, even abandoning the best lincoln ever made, the LS. I will argue however, that Lincoln's quality was EVER worse than Chrysler - not even sure about Cadillac....have to think that one over. Depends on the model I guess.
#2121 of 2980 Re: [gregg_vw]
Sep 16, 2008 (10:03 am)
Lack of a global RWD platform and the mismanagement that allowed team Mustang to basically design their own one-off non-reusable platform is what killed Lincoln product wise. All things the Mulally and Fields would not have allowed if they'd been in charge back then. Of course that's water under the bridge now......
Sep 16, 2008 (10:09 am)
whats the reason that lincoln cant use the mustang platform?
#2123 of 2980 Re: [dds010]
Sep 16, 2008 (10:45 am)
Not sure exactly - just that the engineers have said that it can't be stretched for a sedan. Bottom line is they engineered the platform specifically for one vehicle - not taking into account any platform sharing. This is the way Ford used to operate - do whatever you want if you can make a business case. That's also how we ended up with a different Focus platform also not shared with anything else.
That's why GRWD is so important. The potential cost savings for shared platforms between north america and the aussies is huge which would allow Ford to make more money on less individual volume.
Sep 16, 2008 (1:01 pm)
Wasn't it Fields who determined that the Mustang didn't need an IRS?
#2125 of 2980 Re: Lincoln perception problem [speculator]
Sep 16, 2008 (1:23 pm)
It just dawn on me. Lincoln isn't interested in stealing customers from those that drive 2005 and newer STS' with the MKS, it is aiming to capture those STS owners that still drive the fwd pre 2005 version of the STS. You know those that want to go zoom zoom instead of verrr-room ,verrr-room. Also, how does your sales people handle it when a customer ask "but what kind of wood is that in the car?" I have the perfect answer. Just tell the customer that it is ultra rare wood from the composite tree. Again if any Ford and Lincoln marketing people decide to use my nifty answer, I want royalties!
#2126 of 2980 Re: Lincoln perception problem [emrnibbles1]
Sep 16, 2008 (2:32 pm)
Also, how does your sales people handle it when a customer ask "but what kind of wood is that in the car?" I have the perfect answer. Just tell the customer that it is ultra rare wood from the composite tree.
That would be funny if it wasn't completely wrong. The MKS has real wood.