Last post on Nov 25, 2013 at 2:27 PM
You are in the Lincoln MKS
What is this discussion about?
Lincoln MKS, Sedan
#2005 of 2980 Re: It doesn't matter [cowbell]
Aug 27, 2008 (11:17 am)
The interior is also kept that way because GM doesn't have the money to update it at the moment. The Lacrosse is being revamped first. That said, the Lucerne Super interior is pretty damn nice. The exterior styling of the Lucerne is nice, quite tasteful. Of course the MKS received even greater attention to the interior, and it definitely has more bells and whistles than the Lucerne. Lucerne offers a lot of quiet luxury but at a lower price, so you won't some of the MKS features like cooled seats. However, it does offer blind spot alert, lane departure warning, a leather-topped dash, heated steering wheel, rear parking assist and other toys expected on a better car. When the new Lacrosse is released, they will have to do something to upgrade the Lucerne, or soon their audience will only be dead people.
The Ecoboost will really distinguish the MKS. I would have considered it if it weren't so tall with those too long overhangs. Heck, if the MKZ had truly distinctive styling, stability control and a better interior, that might have been my car. The 2010 will get close, but unfortunately, they could not afford to change the Fusion body with Lincoln accents look.
#2006 of 2980 Re: It doesn't matter [gregg_vw]
Aug 27, 2008 (3:18 pm)
I don't know. I'm 35 and really like the MKS, the Lucerene never even crossed my mind and if that is the buyers Lincoln gets instead of who they are trying to get than just kill the brand off. The MKS guage cluster is too plain though. Caddy CTS blows it away,
Aug 27, 2008 (5:44 pm)
I have 10 unsold MKS's on my lot. Out of a total of total of 15. Three of the 5 that were sold in the last month were to Towncar owners. One of the remaining 2 was sold to a Deville owner and the other to a Catera owner. All of these buyers were over 60 yrs of age. The Towncar is still with us and still sells well to those that are trading theirs in. The majority of these drivers just don't care for the MKS. Where are the throngs of young Lexus, Infiniti and CTS owners just itching to get behind the wheel of the MKS? Didn't Lincoln target this car to those that want a sporty machine to motor in? I guess Lincoln's marketing strategy is to nab those DTS owners who want a fwd auto when they find out that the new DTS is rwd. And wait about 6 months the discount from sticker for this car will be much higher. I am going to be the capitalist pig and let the host of this blog know that if it were not for those as I, Edmonds would find its profit margin greatly diminished. Now I will wait for the answers to these questions.
#2008 of 2980 MKS Competitors
Aug 27, 2008 (8:15 pm)
I posted earlier about the prop rod on the MKS without having seen it for myself. I'll make a point to find out this weekend if it's a rod or gas struts on Lincoln's flagship, Regarding comparing the MKS (and CTS) to Lexus and other import competitors, I'm likely in the minority. I'm looking for a reason to buy American. I understand, appreciate and admire the technology, workmanship and reputation that accompany Lexus, Mercedes, BMW and Infinity, as well as Audi to a lesser extent. However, I find that most of these marques have their downfalls and after careful financial analysis of up-front costs, maintenance and repair and resale, a Lincoln or Cadillac doesn't come off so bad. Hopefully I'm investing in the domestic industry and encouraging them to invest in their product. I think it's interesting that if anything, Lexus has reduced it's product content and value with the ES 350 to the point that the Lincoln and Cadillac can easily compete. At the upper pricing segments, the domestics don't even try and I think that's OK. That market is beginning to stagnate and the lease deals that made a S550 or 750iL affordable have dried up. I'll take another look at the MKS and hope to post next weekend that I got a great deal on a very enjoyable and reliable car that won't cost me a fortune to run and will provide me a good ownership experience. I'll let you know how it turns out....
#2009 of 2980 Re: Why care? [speculator]
Aug 27, 2008 (8:17 pm)
Well Speculator it's obvious that if if things continue that way for the MKS across the nation it will be a massive failure and you've answered your own question.
#2010 of 2980 Re: MKS Competitors [wjtinatl]
Aug 27, 2008 (8:22 pm)
You are in the minority at least on the coasts you are. People in NY look for reasons not to buy American. I read that only 1-10 new passenger cars (non suv) sold on L Island in either 2006 or 2007 was a domestic nameplate. People would rather buy Korean that American these days. Hopefully the MKS is a hit and attracts the right buyers for Lincoln. If it is all 65 year olds who order the Sandstone or White Chocolate color with brown pinstripes and a Landeu top then it is doomed.