Last post on Nov 25, 2013 at 2:27 PM
You are in the Lincoln MKS
What is this discussion about?
Lincoln MKS, Sedan
#1387 of 2980 Re: MKS marketing [jeyhoe]
May 21, 2008 (10:12 am)
Interesting that you, a former LS owner, have eschewed the Lincoln offerings for your last 2 cars and gotten the Ford versions instead. I think that says a lot.
Not really in my case - the LS was a splurge item that I did enjoy but decided that I didn't need such a vehicle as a daily commuter, so I took a cheaper, more fuel efficient route. I may consider a Fiesta when the time comes to replace it, depending on whether I'm still commuting every day. My drive is about 25 minutes, 11 miles and there is nothing fun about it. 10 years ago it was, before the development and traffic congestion hit the area. I'd rather have a cheap commuter car and a nice, fun sports car to use on weekends. As soon as I get these darn kids through college.
My wife, OTOH, is a good example. The Aviator offered enough over the Explorer to justify the added cost. However, we couldn't make the same argument about the MKX. I don't think it's a bad vehicle and Lincoln is better off with it than without it, but it definitely needs some improvements in 2010 to stay competitive. Throw in a MKS style grille, some unique sheet metal, upgraded interior with MKS luxury features and a 300 hp 3.7L base engine and you can call it complete.
#1388 of 2980 Re: MKS marketing [akirby]
May 21, 2008 (2:05 pm)
What I dont understand is what you and you wife and me and my wife and Ford and Lincoln are going to do in the future. Today's latest headlines: gas at $12.00/gallon soon and Obama is expected to crush McCain. Either of these alone would destroy the economy. Both together look like doomsday to me. We're in some pretty sh*t now, man is all I can say. Just freaking nbelievable. And NO ONE will drill for oil in ANWR. Oh, ne other headline - American farmers are going back to using MULES. Next Pinto Ford sells may have legs instead of wheels. Gimme some more drugs, doc, I need more drugs.
#1389 of 2980 Discontinue Mercury and Lincoln
May 21, 2008 (7:51 pm)
">Ford would be in a better financial position if it would phase out Lincoln and Mercury. I believe that GM, not to mention their foreign competition, have gained more than a slight tech edge in vehicle platform design. Ford could compete with Chevy and Pontiac along with its low to mid price foreign competition much sooner if it didn't have to waste resources on Lincoln and Mercury.Presently, Ford has to use warmed over tech from Volvo and Mazda to produce its present vehicles that would compete with its rivals products of five years ago. For instance, it will take Ford 4 or 5 years to produce a newly designed modern rear drive platform that may or not have independent rear suspension for its Crown Vic etc replacements . Which may not be much better than its present platforms if it doesn't have irs.Lincoln has lost all of its cache among younger more affluent buyers who have a yearly income of over 125000.00 per year. Its seems that Cadillac has made in-roads into this segment of the market with its CTS.Most of the people in this income class when asked in a marketing survey which American manufacturer has the best ability to compete with its foreign luxury competition has Cadillac as the most often brand name mentioned by its respondents . Lincoln barely is mentioned ahead of Pontiac. Ford could compete more readily by saving overhead that these two failing divisions utilize. Unfortunately ,For Ford ,when the consumer hears Lincoln, they see a Ford . They don't see much of a different between the two brands. When they hear Cadillac they see CTS.This car has gave Cadillac such a boost in the consumer satisfaction, that they are waiting to see what Cadillac is going to do next.From a marketing stand point, it would be very difficult for Lincoln to regain brand satisfaction among consumers considering all of the competition that it has to compete with. Cadillac had its same dilemma with consumers as Lincoln.Unfortunately Cadillac beat Lincoln to the punch with more modern luxury performace vehicles that rival many of the features of its foreign rivals.Now Cadillac has Lincoln over a barrel. Its true that Cadillac is more costly to purchase than a Lincoln, but in the segment that Lincoln is attempting to compete in, this is a liability as cheaper equals cheap. The intelligent thing for Ford to do is to discontinue Merc and Lincoln and use the money that would be save by going on a crash program of producing more modern low priced vehicles. This way Ford would still be in business 10 years from now.