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Automotive News & Views Buying American Cars What Does It Mean?
7263 messages, Last post on May 27, 2009 at 4:31 AM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
With parts coming from everywhere, does "Buying American" have much meaning anymore? Is quality and price the bottom line?
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Replying to: andre1969 (May 20, 2008 10:50 am) I was reading an article the other day about the top 14 hybrid vehicles. None of the BIG 3 were even in the mix. Toyota/ Honda basically dominate the market. With all of the strain on the Big 3 - why havent they learned to take advantage of the opportunity that exists??? Domestic ar manufacturers seem to be in the dark ages creating V12's and V8's like gas still costs 1.25/gallon. In an article on Ward's Dealer Business- The Product manager of GM's new Pontiac G* stated " The G8 is the flagship of our lineup". Are you kidding me???? LOL The Big 3 will not exist by 2010 if they do not get their strategy in place for the average consumer!
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Replying to: lemko (May 21, 2008 5:06 am) Oh yeah, Corvette and Mustang were the biggest draw...hint, hint. Regards, OW
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Replying to: circlew (May 21, 2008 6:12 am)
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Replying to: lemko (May 21, 2008 7:29 am) Regards, OW |
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Replying to: moocow1 (May 20, 2008 4:09 pm) Funny how they DON'T make the Matrix and the Vibe in the same plant. The NUMMI plant makes the Vibe, the Corolla sedan, and the Tacoma but not the Matrix. Toyota makes the Matrix in its own plant in Cambridge, Ontario, Canada.
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Replying to: hudsonthedog (May 21, 2008 7:40 am) |
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Replying to: hudsonthedog (May 20, 2008 7:02 am) Subtracting the teenage gearheads who follow the industry, I would say that about the only car on that list that most teenagers would find to be "cool" is the Mustang. The Camaro isn't even out yet, and the Dodge Challenger is so rare that I have yet to see one even at the local Dodge dealer. Most of them probably don't even know what a Saturn Sky, Pontiac G8 and Cadillac CTS-V are - and they wouldn't care once they did know. Sorry, but even a fair number of the teenage gearheads just aren't into V-8s anymore. The Corvette is rapidly gaining an image as the vehicle of choice for pot-bellied 50-somethings who wear far too much gold jewelry. They buy a Corvette as a way to recapture at least a whiff of youth. I think you underestimate just how damaged the images of most American brands are out in the real world. hudsonthedog: No teenager thinks that a Ford Taurus or Chevrolet Impala (with the possible exception of the SS) is cool...but they also don't think that the Camry or Accord are cool. The Harrisburg paper recently ran the results of a national survey of teenagers that asked them what car they would like to own. One of the top five choices was the Accord, along with the Civic. |
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Replying to: grbeck (May 21, 2008 8:30 am) According to one survey, here is an automotive brand loyalty rank: Automotive Toyota BMW/Mercedes (tie) Honda Nissan Saab Chevrolet Jeep Volkswagen Hyundai Chrysler/Volvo (tie) Ford Kia General Motors You know what's pulling Chevy...trucks and that 'Vette. Where the heck is Buick??? The Brand Keys Customer Loyalty Engagement Index® is an annual syndicated study — initiated in 1997 — that currently examines customers' relationships with 382 brands in 57 categories. The sample is made up of men and women 18 to 65 years of age drawn from the nine U.S. Census regions. Respondents (50:50 M/F and an even-age-spread representation) are screened according to category particulars, then asked to assess the brand for which they have been determined to be a "customer." The screening varies from category to category, but generally respondents fall into the top 20 percent of the customer base. Eighty-five percent of the interviews are conducted via telephone. The remaining 15 percent are collected via central-location intercepts among "cell phone only" respondents. GM should be happy people in the US still know who they are! Regards, OW |
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Overall Brand Perception The chart below shows an aggregate score reflecting a brand’s total perception level across the seven areas. Scores are rounded to the nearest percent. Keep in mind that these scores don’t reflect the qualities of the brand’s vehicles, only the strength of the overall brand in the eyes of car buyers. Best Worst Brand Score Brand Score Toyota 189 Buick 25 Honda 146 Mercury 22 Ford 112 Mitsubishi 21 Chevrolet 110 Audi 14 GMC 102 Acura 8 Here is the top five by category: Safety, Quality, Value, Performance, Green, Design/Style, Tech. This is one rag's view. Your own perception is what counts. Regards, OW
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Replying to: circlew (May 21, 2008 9:17 am)
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Automotive News & Views Buying American Cars What Does It Mean?
