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#47 of 96 Re: Should Buick build a new under 20K vehicle? (rockylee) [hpmctorque]
Feb 15, 2007 (3:17 pm)
Yeah he did nixed the Velite but like 62vettefp, reported that Lutz, has strong feelings for the Velite, and originally planned on bringing it to market with the Enclave but money was tight and it got axed. Lutz, still has a pic of the Velite on his office wall so I'm optomistic enough to think I still could get my dream car yet.
#48 of 96 <$20K Buick IS Being Built Today...
Apr 20, 2007 (2:37 pm)
...in China. I think it's called the Spark (?).
#49 of 96 Re: yeah, but... [sls002]
Apr 20, 2007 (6:07 pm)
Looking back from 50 years later, it is easy to say that what GM should have done is made Chevy the small car brand, with Pontiac perhaps a midsize, leaving the full size brands as Oldsmobile (low priced), Buick (mid priced) and Cadillac.
Sorry I'm way late in responding to this, but I haven't checked in on this thread in awhile. I've actually heard theories about what would've happened if GM had stuck to the old Alfred Sloane hierarchy. The problem though, is that GM just got too big in the 50's and 60's for that to work. They came up with all those various models and overlap because there was a perceived need for them. People were a lot more brand-loyal back then, so if Buick had never built the '61 Special, it's not a guarantee that all those buyers would have bought F-85's or Tempests. And if there was no Pontiac Catalina, it's not a given that all the Catalina buyers would have just gone and bought Impalas, LeSabres, or Deltas.
IMO, GM knew exactly what they were doing in the 50's and 60's. However, in the 70's, the overlap started to get out of hand. For example, Pontiac overstepped their bounds with the 1971 Grand Ville, pushing into Electra/98 territory. And cars like the Nova-based Omega and Apollo, and especially the Monza-based Starfire and Skyhawk, probably could have been done without. And especially, once downsizing became all the rage, and increased focus on aerodnymics and badge-engineering and cost-cutting made the differences in the cars much more superficial, then at that point, it may have benefitted GM to go back to a more Sloane-like hierarchy.
But if they tried it back in the 60's, then people would be whining because they couldn't get a big Chevy like the Impala or Caprice, or a luxurious Pontiac like the Bonneville Brougham, or a smaller Olds like the Cutlass, or a cheaper big Buick like the LeSabre.
Apr 21, 2007 (11:38 am)
http://www.autoblog.com/2006/07/08/2007-buick-excelle-would-you-drive-this-baby-- - buick/
Some like it, some don't. I like it.
Some people are too good to drive certain makes,lol.
Oh well. That's their loss, lol.
Like if you say Hyundai, and mention Azera, they laughed. But Edmunds ain't laughin'. It's one of their Editors Picks for 07, beating Avalon, and maybe some Buicks, etc?
Same for Sonata. When the new one came out in 06,some people laughed, but.... MotorWeek picked the 06 as their midsized sedan of 06, over All of them.
You can take a "mere" car, fix it up, tune it right, add some insulation, tweak the engine, and actually have a better, more upscale car, without the upscale pricing!
I know young people who have said they WOULD consider This Excelle(if done well enough), but not "an old man's Buick".
Can sell an old man a young person's car, but not a young kid and old person's (type of) car!"
The avg. age for Buick buyers is what, 62?
Olds tried to "youth-ify" itself with the Alero, and it looked decent enough, and was selling, but Olds is now gone.
(PS: sorry if I posted this rant before here, or soemthing akin 2 it...in a hurry, no time to look back).
Take Care/Not Offense.
Sep 25, 2008 (3:41 am)
If timing is indeed everything, maybe, with gasoline at around $4/gallon, the time is right to introduce a 4-cylinder compact Buick. However, as a premium brand, it should be a well appointed, luxurious model, with good performance, and with prices starting in the mid-$20,000s.
#52 of 96 Re: Maybe... [hpmctorque]
Sep 25, 2008 (4:36 am)
Let's just hope they don't take a Cobalt and slap a vertical grille on it. Or worse, an Aveo!
#53 of 96 Re: Maybe... (andre1969)
Sep 25, 2008 (5:07 am)
I don't think that's in the cards, because the rebadged Aveo will be a Pontiac and the Cobalt is at the end of its run. However, a premium version of the 2010 Cruze, if done right, might work, because GM's Delta 2 platform for this Cobalt replacement is probably competitive with the Jetta, for example. To succeed, though, the interior and exterior of the Buick would have to be visibly more upscale than the Cruze. It would also help if it had one or more significant features that won't be available on the Cruze. Also, if Buick does this, there should be no Pontiac or Saturn counterpart.
The fact that the Cruze will be a little larger than the Cobalt might help the business case for a Buick based on Delta 2 global platform.
#54 of 96 Should Buick build a new under 20K vehicle?
Jan 21, 2009 (6:14 am)
Since the 2010 LaCrosse is moving a little upscale, and it's highly unlikely that Buick will introduce a new under 20K model, maybe substituting 25K for 20K would make this topic more relevant. In other words, should Buick offer a model below the LaCrosse in the future?
#55 of 96 Re: Should Buick build a new under 20K vehicle? [hpmctorque]
Jan 21, 2009 (8:54 am)
If GM is going to truly simplify its product line then I don't think so. That should be for Chevy.
#56 of 96 Re: Should Buick build a new under 25K vehicle?
Jan 21, 2009 (9:09 am)
Good point, berry, Chevy or maybe Pontiac. With the greater emphasis on luxurious small cars, though, a well appointed and optioned Cobalt-size near-luxury car, though not a rebadge, might be appealing. Maybe the forthcoming Cruze platform could be used for such a car in the Buick lineup.