Last post on Nov 13, 2011 at 6:32 PM
You are in the Lincoln MKX
What is this discussion about?
Lincoln MKX, SUV
#89 of 831 Re: Fix this forum, Host! [ace35]
May 05, 2006 (11:40 am)
Actually the new 07 Lexus LS460 will be the first production vehicle to use LED's as a main source of light. pretty impressive.
While no Lincoln plays in the Lexus LS 4-- league, it's only a matter of time before technology introduced on Lexus' flagship trickles down to the more plebeian ES, then to the Toyota Camry.
It's too bad Lincoln will seem an "also ran" when they get around to the LED headlights shown on the MXS concept. If the bean counters will allow the cost. Lincoln and Cadillac's advertising themes used to be "nothing could be finer" and "the standard of the world." No longer.
#90 of 831 Option Tease
May 19, 2006 (3:35 am)
I was just up at the lincoln.com, and used their "pre-design" for the MKX.
I was kind-of shocked at the "future option" tease offered. Basically, "here are some really great options that you can't have in your 2007 MKX". What were they thinking? That a tease like this would actually make me want to run out and buy a 2007 MKX right away?
There where indeed some things in their future option list I would really want, like Bluetooth and HID headlights, options that the competition already offers, but I want them now.
#91 of 831 Re: Option Tease [walta]
May 19, 2006 (5:30 am)
Basically, "here are some really great options that you can't have in your 2007 MKX". What were they thinking? That a tease like this would actually make me want to run out and buy a 2007 MKX right away?
Of course not. The idea is to survey potential customers and see which future options they would be willing to pay for. That will help them determine which features to add and how much customers are willing to pay for that feature. If a lot of people choose an option they'll be more likely to add it or add it quicker.
#92 of 831 Re: Option Tease [akirby]
May 19, 2006 (6:28 am)
The idea is to survey potential customers and see which future options they would be willing to pay for.
But how does that help sell more 2007 models?
Ford could certainly do a survey, without adding unavailable options to their configure your own 2007 MKX. It is placing the list there, which really makes it a tease.
#93 of 831 Re: Option Tease [walta]
May 19, 2006 (7:19 am)
One of Ford's problems is trying to be TOO responsive to what the wants and needs of the market might be. Take no chances before exhaustive polls. They gather reams of data on consumer preferences, do tons of focus groups, and gather feedback by the second on models already being marketed.
It's got to be helpful, but I think it is also telling that so many of Ford's products have had very conservative updates and re-designs, and they have the fewest new products in the pipeline, beyond the planned conservative updates of the Super Duty, 500/Montego, the Expedition/Navigator, the Escape/Mariner, as well as the already out there unremarkable re-do's of Explorer and Focus.
They are reduced to thinking that the Fusion now has really innovative styling (well, for Ford perhaps it does) when it is really not a styling standout against the 2007 Camry and Altima. It is a matter of personal preference, not standout innovation. Ford could use a sedan that sells as well as the Mustang does. Or even the lame duck Taurus.
Chrysler/Dodge/Jeep takes risks and cranks out new models and redesigns quickly. Not every one hits the mark, but sales are good for the company. Meanwhile, Ford struggles to hold on to its dwindling market share and hasn't gotten any real traction yet. I suspect they'd be in a different place if the 427, the Forty-Nine (instead of that crazy T-bird 2 seater), Fairlane, Meta One, European Focus, and Lincoln Continental were all on the road now. Not all would have been sales blockbusters, perhaps, but they would have been seen as innovators like Chrysler.
Further, seeing what people would pre-order is one thing. However, many companies equip their vehicles heavily with new features and people learn to want and appreciate them by using them. It's a different approach, but seems to serve some automakers rather well. The MKX deserves some innovation that will truly make it a wannahave when compared with its clone, the Edge.
May 19, 2006 (7:49 am)
Maybe they will play the MKX just like the Zephyr, I mean the MKZ.
Rush it to market in some half-baked fashion, once it's received a tepid response and made a weak first impression, and they see if it sells or not, then come back in a few months and complete developing it, or just cancel it.
(For reference see: Marauder, T-bird, Mark LT, Blackwood, Contour, Freestyle...)
It's s almost sad to see how "tight" Ford plays. Anyone who's ever watched a single game, in any sport knows the team who is wound up and full of anxiety because they HAVE to win, often loses to the relaxed team that is just there to have fun.
The sad part is the "bold moves" ad campaign Ford is running now.
I think Chrysler should own that motto.
#95 of 831 Re: Fix this forum, Host! [displacedtexan]
May 19, 2006 (2:44 pm)
That's right - Lexus seems to be the "Cadillac of Cars" these days..... How ironic, eh?
#96 of 831 Ford just blew it with me!
May 21, 2006 (5:36 am)
I can't believe Ford won't offer HID xenon headlights on the Edge or MKX! There's a very similar Acura cuv coming out this summer (i.e 5-seats w/ hatch) but its 250 horses come from a turbo four and it has a five-speed transmission. The price looks like it'll be mid-30's. This omission on the Edge/MKX KILLS any possible sale to me. Ford blew it....again!
#97 of 831 Re: Ford just blew it with me! [music287]
May 21, 2006 (8:08 am)
You're right. What Ford often misses, is it's the little things that break a deal. Take-aways are most annoying. They think we are too dumb to notice that our new Taurus has drum rear brakes, whereas our old one had disk all around. That just makes me furious. The headlights and taillights are critical. Often, the newest trick offerings get the sales..
#98 of 831 Re: Ford just blew it with me! [nvbanker]
May 21, 2006 (8:43 am)
That's what happens when you let accountants plan your products.
If you make the right product and show respect for the intelligence of your buyers success will follow.
It's so transparent when they have a "we're in the business of making money, not cars" attitude.
Ask Roger Smith how that attitude worked out.
I think this headlight thing will go like Ford's "better idea" not to include side airbags as standard on the Fusion. They will "save money" by not including it, take a beating in the press and in the court of public opinion and after they have been fully-clowned, will back down and include them later, after they look foolish.