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SUVs Lincoln MKX Lincoln MKX
772 messages, Last post on Aug 26, 2009 at 3:24 PM
You are in the Lincoln MKX Forum. Your Hosts are steve_ & tidester
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I'm starting off this forum for the Lincoln MKX, formally known as "Aviator" internally. The vehicle is based on Ford's CD3 architecture which underpins the Ford Fusion, Milan, Zephyr derived from the Mazda6 platform. The Lincoln MKX will feature a 3.5L DOHC V6 Duratec engine with a joint venture Ford/GM 6 speed automatic powering this FWD/AWD vehicle. The previous Aviator was based on the previous generation Explorer and has been discontinued to introduce this unibody crossover which is essentially based on the corporate twin Ford "Edge".
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Replying to: ANT14 (Jan 02, 2006 7:59 am)
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Replying to: navigator89 (Jan 02, 2006 12:48 pm) They're changing the name to MKX for production. There are no more Aviators. |
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Since the vehicle is different (in every way) to the outgoing Aviator, Ford believes it should use a total different name/nomeclature since it's the industry trend.
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Replying to: ANT14 (Jan 02, 2006 4:28 pm) 
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Lincoln wants to emphansize, LINCOLN. Just as Mazda, had to add the MAZDA name to Mazda3, Mazda5, Mazda6, Mazdaspeed6, etc So essentially your saying "I have a Mazda Mazda6". For Lincoln, they are hoping for the "It's a Lincoln". My concern is... ME: "It's a Lincoln." (thats what Ford is aiming for). BOB: "Hmm, which one?" ME: "The MDX" BOB: "Hmm, what is that?" (here's were my concern is). ME: "It's the new SUV" BOB: "Hmmm, which one is that, the bigger or smaller one?" ME: "It's the smaller one" BOB: "Oh ok...." Then it dies off... Whereas I personally preferred the. ME: "It's the new 2007 Continental" BOB: "Oh yeah my father had one a long time ago, it was sooo luxurious, I really loved the V8 in it, pulled right off the line". ME: "Where here let me show you, they took a Volvo derived platform, increased the wheelbase, put this engine on it, did this and that, etc"... Lincoln is also trying to follow the trend as well, since people have mixed reviews about Zephyr and MarkLT. Yes other vehicles will switch, the new Navi debuting at the end of this year, will follow suit, hmmm "NAV" maybe?..."NKX" ? The Zephyr will get it when the mid-life update is done. Not sure what the Town Car goes to, TCS? (Town Car Sedan?) Not to be confused with "Traction Control System?" hehe...
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Replying to: ANT14 (Jan 02, 2006 4:48 pm) Lincoln took a lot of heat for calling their truck Mark LT instead of "Blackwood" or "Navigator LT". Who knows this maybe one of the reasons that no one is buying the truck. Americans cars are probably the only ones in the industry to use actual words as nomenclature for their car. IMO it makes it easier to remember a car. I sure hope they dont ruin the Navigator/Town Car names as they actually have some history behind them and it would be a shame to kill them. If Ford wants to distinguish this vehicle from the poorly selling Explorer based Aviator, then the internal and exterior improvements is what will count, not the name of all things.
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Ok, I found an article that partly explains why Lincoln may have made the switch, although I still say the best way to earn recognition and respect for the brand is to deliver exciting, quality products, not by giving new names. http://www.autonews.com/apps/pbcs.dll/article?AID=/20060102/SUB/51229028/1011/AM- - ERICAS&refsect=AMERICAS
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Replying to: navigator89 (Jan 02, 2006 10:24 pm) Does that mean the new one will be called the Lincoln BLT?
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Replying to: scootertrash (Jan 03, 2006 6:45 am) I still cannot imagine why Lincoln employs product planning morons. The Blackwood actually looked like a Lincoln (Navigator, Aviator), but no one wanted it because it did not offer 4WD, and the covered bed could not be used as a regular truck bed. Rather than fixing those things, Lincoln let it die, then belatedly took an F150 and rather artlessly stuck a waterfall grill in the actual F150 grill opening. I know some people are fooled into thinking that it looks like a Lincoln or a Navigator, but it doesn't. It's an F150 with some custom add-ons. Yes, it is now less expensive, but I can replace the grill on my F150 and slap a couple fake tail light additions on the tailgate for a lot less money. No wonder it is a hard sell outside of Texas. Switching to letter names will not hurt Lincoln at all if they ever get around to delivering innovative and competitive products. I cannot fathom how the they made the leap from the Lincoln Aviator concept styling to using Ford Edge body panels (with different interior, grill and tail lights). That formula (Mercury's blueprint), used too many times already, only leads to mediocre sales. |
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