Last post on Sep 23, 2009 at 11:03 AM
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#127 of 130 The SUV Era and motivations of buyers explained
Oct 21, 2008 (7:00 am)
This is a very informative article. Awesome story:
Why we Loved SUVs and Oh How Stupid It Was
According to Bradsher, internal industry market research concluded that S.U.V.s tend to be bought by people who are insecure, vain, self-centered, and self-absorbed, who are frequently nervous about their marriages, and who lack confidence in their driving skills. Ford's S.U.V. designers took their cues from seeing "fashionably dressed women wearing hiking boots or even work boots while walking through expensive malls. " Toyota's top marketing executive in the United States, Bradsher writes, loves to tell the story of how at a focus group in Los Angeles "an elegant woman in the group said that she needed her full-sized Lexus LX 470 to drive up over the curb and onto lawns to park at large parties in Beverly Hills. " One of Ford's senior marketing executives was even blunter: "The only time those S.U.V.s are going to be off-road is when they miss the driveway at 3 a. m. "
#128 of 130 Re: The SUV Era and motivations of buyers explained [larsb]
Oct 21, 2008 (8:56 am)
That's hilarious, thanks for sharing it.
My old joke was always to the effect of "that thing will only go off road when it is in a shopping mall parking lot"...pretty much sums it up.
#130 of 130 Re: for IIHS deniers [larsb]
Sep 23, 2009 (11:03 am)
I discovered the same thing at a demolition derby a few years ago. One guy had a really old car and I thought it would do well due to weight and maybe having a frame. Instead it was easily demolished by the newer cars, it collapsed and fell apart just like the Bel Air in that video.