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Toyota in decline in 2009?

3863 messages,  Last post on Dec 08, 2009 at 7:02 PM

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What is this discussion about? Toyota, Automotive News


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#2802 of 3863
It is always interesting by boaz47
Jul 24, 2009 (8:59 pm)
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To go back and read old posts and see how some of the predictions turn out. One earlier post said toyota would never take a loss but they did. Another said they would manage just fine with the Freemont Plant in California and tonight the news tells us they are shutting it down and getting rid of 4000 employees. But everything is going according to plan I am sure. Things simply aren't predictable anymore. Smart Sales are off by close to 25 percent and the Mini is off 21 percent and even Subaru official car sales, I guess they consider the Forester a truck, was off 10 percent. Of course Hyundai is holding up well, they are selling cars for less than 8k on TV almost every night. One of our local dealers said they will sell a new Kia for $6999.00 if you buy two. I don't think we have seen the bottom yet and I don't believe Toyota is shutting plants down as any master plan, I think it is the economy period. They might as well shut down Suzuki in the US and save some floor space for bicycle shops.
#2803 of 3863
NUMMI's fate by nippononly
Aug 04, 2009 (2:48 pm)
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could already be sealed, according to this article from today's AN:
 
Profitability could improve in North America, where Toyota is preparing to dissolve a loss-making plant in California that it ran with GM before the U.S. automaker left it behind in bankruptcy with its unprofitable asset-holding Motors Liquidation Co.
 
A liquidation would likely result in a one-time loss, but it would help Toyota in the long run by raising the rate of capacity utilization at its other North American factories, analysts said.

 
http://www.autonews.com/apps/pbcs.dll/article?AID=/20090804/ANA02/308049973/1289- &AssignSessionID=173357438780107
(registration link)
 
The article goes on to talk about how Toyota has done such a good job of reining in costs and production that the loss for last quarter is much smaller than expected, and the whole year should be less bad than previously feared.
 
But I feel for all those folks in Fremont. And what an upheaval it will be, to move Corolla and Tacoma production! Seems like it would be better to continue operating NUMMI, since it is producing models that are still selling well, than use this as an opportunity to increase production in San Antonio and points east and spend all the money it will take to move the Corolla/Tacoma lines.
#2804 of 3863
Re: NUMMI's fate [nippononly] by steve_ HOST
Aug 04, 2009 (5:39 pm)
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Replying to: nippononly (Aug 04, 2009 2:48 pm)

They aren't going to make any friends with Feinstein, that's for sure.
#2805 of 3863
"The new Prius model has been excessively popular" by nippononly
Aug 05, 2009 (6:42 am)
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Battery bottleneck limits Prius output
 
Battery bottlenecks are hurting efforts to boost output of the Toyota Prius to meet booming demand, and the problem will likely persist into next year, a Toyota official says.
 
"The new Prius model has been excessively popular, inconveniencing some of our customers, and the factories are working overtime at full capacity," Takahiko Ijichi, Toyota senior managing director, said Tuesday at the company's quarterly earnings announcement.
 
Toyota Motor Corp. has annual Prius capacity of 500,000 cars. Panasonic EV Energy Co., which makes the nickel-metal hydride batteries for the gasoline-electric hybrid car, can't churn out more than that right now, Ijichi said.
 
The third-generation Prius hybrid is a bright spot in an otherwise gloomy year for the world's biggest automaker. The car is facing months-long waiting lists at dealerships and is easily outselling Honda's rival Insight hybrid in the United States.
 
The success of the Prius in Japan is one reason Toyota says it will post its first domestic sales increase in five years.
 
......Ijichi said Toyota won't invest to expand Prius production until it is assured of an adequate battery supply.
 
Battery production will increase--but gradually. Panasonic EV Energy, or PEVE, plans to boost capacity in stages to around 1 million batteries by the summer of 2010, Ijichi said.
 
Despite cutthroat pricing to compete with the Insight, the Prius still enjoys healthy margins, Ijichi said. That's because production costs fell 30 percent from the previous generation of the hybrid.
 
Said Ijichi: "In terms of the Toyota lineup, I'd say it's probably in the midlevel of profit."

 
http://www.autoweek.com/article/20090805/CARNEWS/908059996
 
I guess that answers the question of why Tupelo Mississippi remains closed indefinitely. Maybe they will open it next summer if Panasonic really makes it to production of 1 million battery packs annually.
 
Also, from what I understand the article is worded in a slightly deceptive way. Prius IS outselling Insight in the U.S., but the "months-long waiting lists" (8 months currently) are in Japan, not in the U.S.
#2806 of 3863
Re: "The new Prius model has been excessively popular" [nippononly] by steve_ HOST
Aug 05, 2009 (7:16 am)
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Replying to: nippononly (Aug 05, 2009 6:42 am)

I was hearing 6 weeks to get a Prius II in our color choice here in Boise, but that was a couple of weeks before Cash for Clunkers went nuts.
 
The half dozen in town at the two dealer lots were gone last week and no new ones have arrived, if you can believe the web inventory site.
 
My ~9 year old Panasonic drill is still cranking out the torque on the original batteries.
#2807 of 3863
Re: "The new Prius model has been excessively popular" [nippononly] by grandtotal
Aug 05, 2009 (7:25 am)
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Replying to: nippononly (Aug 05, 2009 6:42 am)

Also, from what I understand the article is worded in a slightly deceptive way. Prius IS outselling Insight in the U.S., but the "months-long waiting lists" (8 months currently) are in Japan, not in the U.S.
 
I disagree. You are reading the article with a US-centric point of view. You need to read it with context. The article was written in Japan for domestic consumption but then adopted and presented as US news.
 
Nevertheless, I think your conclusions regarding Tupelo may be valid.
#2808 of 3863
Re: "The new Prius model has been excessively popular" [steve_] by gagrice
Aug 05, 2009 (12:48 pm)
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Replying to: steve_ (Aug 05, 2009 7:16 am)

There are plenty of Prii in San Diego, if you really want one. Much better supply than VW TDIs. One of the big Toyota dealers have 8 in stock. From $30k to $33k mostly 4s and 5s.
#2809 of 3863
Re: "The new Prius model has been excessively popular" [gagrice] by larsb
Aug 05, 2009 (1:18 pm)
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Replying to: gagrice (Aug 05, 2009 12:48 pm)

That's way down from the 200+ you posted a few months ago.
 
Prius is a hot HOT seller right now.
#2810 of 3863
Re: "The new Prius model has been excessively popular" [gagrice] by steve_ HOST
Aug 05, 2009 (3:59 pm)
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Replying to: gagrice (Aug 05, 2009 12:48 pm)

If the minivan breaks down in the boonies of western San Diego County before I get to the city, are you going to get it running again for me so I can clunk it?
 
I don't mind losing the Lemon Law protection by buying out of state (Idaho's Lemon Law is a joke). I'm less clear on whether I could avoid CA sales tax if I buy there, but if we just sell the van, I could see flying somewhere and driving back.
#2811 of 3863
Re: "The new Prius model has been excessively popular" [steve_] by gagrice
Aug 05, 2009 (6:31 pm)
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Replying to: steve_ (Aug 05, 2009 3:59 pm)

That is the downside to buying in CA. You have to pay CA tax. They are leeches here. I think Oregon is the best place to buy in my experience over the years. You should be able to get your dealer to bring one from another dealer. Though Idaho has some great discount dealers also.

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