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Toyota in decline in 2009?

3726 messages,  Last post on Dec 04, 2009 at 5:40 AM

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What is this discussion about? Toyota, Automotive News


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#2688 of 3726
Re: losing market share [nippononly] by 210delray
Jun 03, 2009 (5:20 am)
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Replying to: nippononly (Jun 02, 2009 9:01 pm)

I am surprised by Toyota and Honda's erosion in market share, although Honda has an excuse that last May was their best May on record. We'll see if Government Motors and Fiatsler will improve their market positions in the future -- I wouldn't bet on it. Ford should do fine though, if they can avoid burning through all their cash. Hyundai is definitely on a roll, and congrats to Subie too. Somehow, I don't think VW will be able to keep this up unless they improve their poor reputation for reliability.
#2689 of 3726
Re: losing market share [210delray] by nippononly
Jun 03, 2009 (5:59 am)
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Replying to: 210delray (Jun 03, 2009 5:20 am)

I don't think Honda's market share has eroded, it is just flat this year, and you're right, they gained a significant portion of the market last year, so they had big shoes to fill this year, so to speak. Apparently May 2008 was the best May they had ever had in the history of the company.
 
And Toyota's is only down a little this year, but that was with $1500-2000 cash back on Camrys and Corollas, the highest cash incentives Toyota has had on those models in a long long time (I can't recall a Corolla incentive of more than $1000 in the last 20 years, but I could be forgetting something, who knows).
 
What other tricks can Toyota pull out of its bag to gain back sales?
#2690 of 3726
Re: losing market share [nippononly] by anythngbutgm
Jun 03, 2009 (7:35 am)
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Replying to: nippononly (Jun 03, 2009 5:59 am)

Well, there should be a new Sienna on the horizon and a hybrid version would probably help. Also, the third Gen Prius hasn't been on the lots yet and I bet that one will sell like hotcakes, especially with the gas prices creeping up again. They also have the HS on the lexus side for those who want a bit more luxury in the Lexus nameplate for the same price as an econobox Volt is predicted to be...
 
Whether any of these actually improve sales or just steal sales away from other models, I have no clue.
#2691 of 3726
To reiterate... by kdhspyder
Jun 03, 2009 (11:16 am)
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....Toyota is intentionally giving up marketshare due to the currency situation. We've been told to expect ZERO new Japanese-made vehicles in the 2nd half of the year...excluding the Prius.
 
This includes all Scions, all Yaris', all 4R's, all Land Cruisers, all FJ's, many if not all Highlanders. IOW...'Plan to live off the Corolla, Camry, RAV, Prius, Tacoma, Sienna, Avalon and a few Tundras, Sequoias and Solaras.'
 
I can't speak about the Lexus brand.
 
This strategy is clearly shown in the monthly stats for May sales. Toyota is NOT going to ship extra units into a bad market especially at a currency penalty. I think that the days of chest-thumping when the sales stats come out are all but over.
 
GM and Chrysler are about to shrink to miniature versions of what they used to be.
Ford???
Toyota is shrinking itself.
Honda?? Nissan??
Hyundai is growing itself but it's limited by production capacity.
 
#2692 of 3726
Re: To reiterate... [kdhspyder] by gagrice
Jun 03, 2009 (12:49 pm)
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Replying to: kdhspyder (Jun 03, 2009 11:16 am)

Did they drop the FJ? There are only two new FJ's at dealers in San Diego, both 2008 models.
#2693 of 3726
Re: To reiterate... [kdhspyder] by explorerx4
Jun 03, 2009 (2:18 pm)
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Replying to: kdhspyder (Jun 03, 2009 11:16 am)

i did read that ford and toyota are going to increase production, as they think the market will inprove as the year goes on.
#2694 of 3726
Re: To reiterate... [gagrice] by kdhspyder
Jun 03, 2009 (6:50 pm)
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Replying to: gagrice (Jun 03, 2009 12:49 pm)

AFAIK yes they did. The only survivors in this entire segment will be the 4Runner in very small numbers and the Wrangler.
Explorer gone ( may return as a crossover )
Aspen/Durango gone
TrailBlazer/Envoy going
Pathfinder going ( may return as a crossover )
 
This midsized BOF SUV segment is a 'deadman walking' segment. It has no future.
#2695 of 3726
Re: To reiterate... [kdhspyder] by 210delray
Jun 04, 2009 (5:58 am)
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Replying to: kdhspyder (Jun 03, 2009 6:50 pm)

The '09 verision of the FJ Cruiser is shown on Toyota's website, but I do know it will be going away at some point in the near future. I also don't know how many '09s were actually built.
#2697 of 3726
Plant award by anythngbutgm
Jun 29, 2009 (12:24 pm)
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link title
 
Toyota’s assembly plant in Higashi-Fuji, Japan, was awarded the Platinum Plant Quality Award by J.D. Power & Associates for making vehicles with the fewest defects and malfunctions. The plant, which builds the Lexus SC 430 and Toyota Corolla, averaged just 29 problems for every 100 vehicles built.
 
J.D. Power released its 2009 Initial Quality Study this week, and for the sake of not repeating ourselves, you can find details on the rankings and procedures here.

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