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Toyota in decline in 2009?

3618 messages,  Last post on Nov 28, 2009 at 7:57 PM

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What is this discussion about? Toyota, Automotive News


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#2653 of 3618
Re: Not only that... [steve_] by nippononly
May 04, 2009 (7:44 am)
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Replying to: steve_ (May 03, 2009 7:54 am)

Trying to shape Toyota's shrinkage as part of some intentional grand plan reminds me of how some people think foreign cars need maintenance while Detroit iron needs repairs
 
It also makes you wonder why Honda didn't feel the need to shrink so much, eh?! To the tune of 15% less shrinkage, with the result that Accord is back on the top of the sales heap last month?!
 
Traded out of my '07 Toyota this weekend, bought a new Subaru. After a quarter of a century of buying Toyotas, I think I have bought my last new one.
#2654 of 3618
I guess they're not sitting on their hands though.... by nippononly
May 04, 2009 (8:38 am)
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Incentives are to go even higher effective ASAP:
 
Toyota boosts incentives to counter 41% April drop
 
May 2, 2009 - 12:24 am ET
 
LOS ANGELES -- Toyota Division will respond to a 41.1 percent April slide in U.S. sales by pushing more leases, reducing interest rates and offering more consumer cash.
 
This month the company also will begin to boost production of its best-selling car, the Camry, as well as the RAV4 SUV.
 
The division lost 1.5 percentage points of market share for April, falling behind Ford Division and Chevrolet as the top-selling makes in the United States. Toyota's share stands at 13.7 percent after four months, down from 13.9 at the start of the year.
 
"We're confident we will grow market share through 2009," Bob Carter, division general manager, said on a conference call to discuss April results.
 
.....Carter said the promotion will focus primarily on leases in the East and interest rates as low as 0 percent in areas including the West and Midwest.
 
Carter said there will be an "enhanced package" of incentives compared with what Toyota currently offers. He didn't elaborate.
 
.....Combined sales of Toyota, Scion and Lexus models fell 41.9 percent in April, the steepest drop for Toyota Motor Sales U.S.A. Inc. this year. Industry sales dropped 34.3 percent for the year's smallest decline.

 
On the plus side, Toyota doesn't have a ton of excess standing inventory:
 
He said stocks for all Toyota models have been reduced to a 58-day supply and supplies of some have gotten too tight.
 
And apparently dealers are asking for increased Camry and RAV4 production, which Toyota has promised to do. I can't remember if the RAV4 is still sourced from Japan, or if it comes from North America now.
 
So look for even better deals on a new Toyota as they try to slow the decline.....
#2655 of 3618
Re: One has to wonder [kdhspyder] by gagrice
May 04, 2009 (8:59 am)
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Replying to: kdhspyder (May 03, 2009 2:59 pm)

Toyota has done much much better than any other maker because it's financial strength is the best of any ot them.
 
I would say the best of them is VW. They are not down as much in sales. In fact last I read they passed Toyota in World Wide sales first quarter 2009. They also showed a profit last year making them more financially sound than a company that lost money last year. Toyota suffered more than twice the percentage loss last year to VW in the USA. Partially due to the fact that VW has not spent a lot on the US market. They know where the big fish are in the Pond. It ain't the USA. Toyota expanded into big trucks when they should have offered their great small diesel trucks. Big Mistake IMO. How long will they keep their employees mowing the lawns and changing light bulbs?
#2656 of 3618
Still... by iluvmysephia1
May 04, 2009 (9:45 am)
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I respect Toyota build quality more than VW, and purchasing a VW would to me be in the same category as purchasing a Fiat.
 
Or, one of these:
 

 
Opel Ampura
 
It's GM's European Volt. Not to seque too far away from your guys' important beeswax.
#2657 of 3618
Re: I guess they're not sitting on their hands though.... [nippononly] by kdhspyder
May 04, 2009 (10:14 am)
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Replying to: nippononly (May 04, 2009 8:38 am)

In comparison to Honda and Hyundai more of Toyota's business in the past several years came from BOF vehicles which are bearing the brunt of this retraction in NA. It makes sense then that its business would be off more than Honda's. For this the ex-CEO Watanabe was canned.
 
OTOH for the last 15 yrs as Toyota grew its BOF vehicle business it made far more profit than Honda or Nissan did because the BOF vehicles were far more profitable than Camry's and Corolla's or Accords and Civics. All those profitable years may have given it a larger umbrella in order to weather this storm. We will see.
 
Most RAVs if not all of them are now made in Woodstock ON.
 
Yes they weren't very agressive in pricing for the last two months, it looks like that's about to change even though certain models may be in very short supply soon. Yaris', Scions, 4Runners, FJ's, Solara's and Sequoias will likley be tough to impossible to find as we go into summer.
#2658 of 3618
Re: I guess they're not sitting on their hands though.... [kdhspyder] by mcdawgg
May 04, 2009 (11:35 am)
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Replying to: kdhspyder (May 04, 2009 10:14 am)

Honda has a LOT of inventory stored at an old Ford Plant in Lorain, Ohio. Looks like mostly Accords and Civics. Noone is immune.
#2659 of 3618
Re: I guess they're not sitting on their hands though.... [mcdawgg] by imidazol97
May 04, 2009 (12:02 pm)
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Replying to: mcdawgg (May 04, 2009 11:35 am)

Toyota must have found more storage lots and tankers on which to hold the surplus if there's going to be shortage!!!
 
link title
 
link title
 
google


 
#2660 of 3618
Re: I guess they're not sitting on their hands though.... [imidazol97] by kdhspyder
May 04, 2009 (12:40 pm)
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Replying to: imidazol97 (May 04, 2009 12:02 pm)

Hellooooo....
 
The World’s largest car company has run out of storage lots in Northerrn Europe
 
NA has plenty of land available if such storage were needed.. This subject herein is about Toyota NA. We are short in several products as I noted above with the warning that the situation will not improve during the summer. However this does not apply to NA-made products where we will have all the supply we might need.
#2661 of 3618
Re: I guess they're not sitting on their hands though.... [kdhspyder] by imidazol97
May 04, 2009 (12:49 pm)
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Replying to: kdhspyder (May 04, 2009 12:40 pm)

>Toyota NA
 
The title says "Toyota." It doesn't eliminate Toyota in Europe.
 
You are saying Toyota doesn't have the lots shown on TV in past weeks loaded up with unsold vehicles?
#2662 of 3618
Re: I guess they're not sitting on their hands though.... [imidazol97] by kdhspyder
May 04, 2009 (12:52 pm)
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Replying to: imidazol97 (May 04, 2009 12:49 pm)

I know that, but the discussions we've been having in this thread concern NA?
 
OK, Northern Europe has a lack of land for empty vehicle storage, granted. Your response was to a post indicating a tightning of supply in N America. Is there a logical connection?

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